AD-MONISHED: Advert promoting meat as part of ‘balanced diet’ gets complaints from vegans
According to the complaints, the ad campaign should be stopped as it implied animals bred for livestock were outdoor grazed and happily roaming across green fields.
EMMA BRAZELL: Vegans who sought to ban an advert promoting meat and dairy consumption have been left ‘frustrated’ after the regulatory body rejected their protests. More than 500 people complained about a £1.5 million campaign that pushed eating the two food groups as part of a ‘varied and balanced diet alongside a healthy lifestyle’. One of the ads claimed: ‘Beef, pork, lamb and milk contain vitamin B12, an essential nutrient not naturally present in the vegan diet’.
Angry plant-eaters accused the Agriculture and Horticulture Development Board’s We Eat Balanced drive of suggesting meat and dairy is crucial in order to secure a healthy diet… Humane League UK, The Vegan Society, Compassion in World Farming UK, Four Paws, PETA, Surge Campaigning CIC, Brinsley Animal Rescue and Viva! all branded the ads ‘misleading’… and that… The campaign should be stopped as it implied animals bred for livestock were outdoor grazed and happily roaming across green fields, they claimed.
They also argued the advert implied people had to eat meat to get B12 when it is in plant milks, soy products and breakfast cereal… Commenting on Facebook, Grace Lanham named them a ‘load of rubbish’. She said: ‘We should take notice of our earth and stop eating meat and harming our poor animals. Learn the facts’… A spokesman for The Vegan Society said the group was ‘disheartened and frustrated’ after none of the complaints were upheld by The Advertising Standards Authority. SOURCE…
RELATED VIDEOS: