The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.

ENVIRONMENT

Animal (De)Liberation: Should the Consumption of Animal Products Be Banned?

JAN DECKERS: In this book, Jan Deckers addresses the most crucial question that people must deliberate in relation to how we should treat other animals: whether we should eat animal products. Many people object to the consumption of animal products from the conviction that it inflicts pain, suffering, and death upon animals. This book argues that a convincing ethical theory cannot be based on these important concerns: rather, it must focus on our interest in human health. Tending to this interest demands not only that we extend speciesism—the attribution of special significance to members…

Flesh Without Blood: The Public Health Benefits of Lab‐Grown Meat

JONNY ANOMALY, ET AL: Synthetic meat made from animal cells will transform how we eat. It will reduce suffering by eliminating the need to raise and slaughter animals. But it will also have big public health benefits if it becomes widely consumed. In this paper, we discuss how “clean meat” can reduce the risks associated with intensive animal farming, including antibiotic resistance, environmental pollution, and zoonotic viral diseases like influenza and coronavirus. Since the most common objection to clean meat is that some people find it “disgusting” or “unnatural,” we explore the…

STUDY: What if we replaced half of meat and milk consumption with plant-based alternatives?

EMMA BRYCE: Untangling the worst impacts of livestock on our planet won’t require us to completely reject meat and dairy: in fact, replacing 50% of these products with novel plant-based substitutes in our global diet would chop agricultural and land-use emissions by 31% in just 30 years. More intriguingly, that figure could be doubled if the land released by livestock was devoted to reforestation. There’s lots of talk about how transitioning to novel plant based foods like meatless burgers and soy sausages can revolutionize our food system. But until this study there hasn’t been a global…

‘The Thoughtful Pig’: A global campaign challenging factory farming practices

WORLD ANIMAL PROTECTION: 'The Thoughtful Pig', a groundbreaking global campaign in partnership with World Animal Protection and All Mighty Pictures, is a new initiative that aims to raise awareness about the devastating impacts of factory farming on animals and the environment. Jorge Montiel, animation director at The Mill (a British VFX production company and creative studio headquartered in London, England)... has been instrumental in bringing the campaign's visual elements to life. "At the heart of this campaign lies our protagonist, a photorealistic CGI pig asking the question that tugs…

Ethical Veganism: A right recognized in the Ontario Human Rights Code?

NATION WORLD NEWS: Lawyers for a vegan firefighter argued in court that veganism is a non-religious belief and therefore the right is included in the Ontario Human Rights Code. Their client, Adam Knauff, was suspended in 2017 because he protested against his employer for not providing him with vegan meals at his workplace. Adam Knauff says that veganism is more than a life choice or way of life, but a belief. He even talked about ethical behavior and an undeniable characteristic of his personality... says that he is against all cruelty to animals, the exploitation of dairy cows and chickens…

REPORT: Chewing It Over: Public attitudes to alternative proteins and meat reduction in the UK

SOCIAL MARKET FOUNDATION: Whereas vegetarianism and veganism were once relatively fringe, interest in reducing meat consumption – whether on animal welfare, health or environmental grounds – is on the rise. This report, the second of three in a series on the impact of alternative proteins on animals, investigates public attitudes towards meat reduction and the role of alternative proteins in these societal shifts.
SUMMARY: Although policymakers are reluctant to engage with the idea of meat reduction for fear of sparking a political backlash, the public are much more

‘No Meat Required: The Cultural History and Culinary Future of Plant-Based Eating’

LILY MEYER: Alicia Kennedy’s first book, 'No Meat Required: The Cultural History and Culinary Future of Plant-Based Eating'... is a tour through meatless eating in the United States, starting with Frances Moore Lappé’s 1971 hit, Diet for the Small Planet, which made the case for vegetarianism as a solution to global hunger, and ending with contemporary debates over lab-grown meat and other food technologies as a major new culinary frontier. It’s also a work of climate activism. Industrial meat is a major source of the emissions causing global warming. Eating it regularly, Kennedy argues, is…

THE LIES WE BURY: The myths we tell ourselves about American farming

KENNY TORRELLA: If you were to guess America’s biggest source of water pollution, chemical factories or oil refineries might come to mind. But it’s actually farms — especially those raising cows, pigs, and chickens. The billions of animals farmed each year in the US for food generate nearly 2.5 billion pounds of waste every day — around twice as much as people do — yet none of it is treated like human waste. It’s either stored in giant pits, piled high as enormous mounds on farms, or spread onto crop fields as fertilizer. And a lot of it washes away into rivers and streams, as does…

STUDY: Playing down the ‘green’ benefits of plant-based meat could attract more consumers

JENNIFER YULE: Despite sustained growth for several years, sales of plant-based meat products are now stagnating. Even market leaders like Beyond Meat are hitting significant lows... The environmental benefits of adopting a diet that is less reliant on meat have been well-established. As UK nature presenter David Attenborough has pointed out: “We must change our diet. The planet can’t support billions of meat-eaters.” So, working out why consumers are cooling towards this once-hot product is crucial, not only from a business point of view but to support the environmental benefits of low-…

SURVEY: The number of vegans in the U.S. hits 10-year low, only 1% identifying as such

ANAY MRIDUL: Only 1% of Americans say they are vegan – down from 3% in 2018 and 2% in 2012 – according to a new Gallup poll. The number of vegetarians, meanwhile, has also dropped from 5% in 2018 to 4% in 2023. The Gallup survey, conducted with 1,015 Americans in July, found that political liberals adults were among the demographics most likely to be vegetarian. 9% of liberals identify as vegetarian, three times as high as political moderates or conservatives. Lower-income Americans were around twice as likely as middle- (4%) and upper-income (3%) consumers to be vegetarian. The same goes…

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