The campaign to promote veganism by exposing the destructive reality of the animal agriculture industry.

ENVIRONMENT

‘Planet A’: Filming for freedom with Korean animal rights activist Haru Lev

JAMIE FINN: Haru Lev is an activist. It is through this lens, the lens of counter-culturalism and of protest, that we can best understand his work. The movies that Haru has produced all attempt to communicate his worldview... Haru Lev's latest project, Planet A: OST, is a compilation album featuring the work of performers who share a passion for animal rights. Each track acts as a protest in favour of better treatment of animals and argues for a vegan lifestyle. The album came out November 1st, and a few months later, an omnibus of short films (one for each track) was released. Most of the…

To V or Not to V: What activates people to embrace or reject veganism?

COREY WATERS: The potential of an individual to participate in a particular movement increases if identifications of that individual are recognized as congruent with the collective identifications of that movement. For example, it has been shown through interviews with vegans that there is congruence with those who had identified as “animal people,” meaning advocates for nonhuman animals, prior to becoming vegan. Because these people wanted to be authentic “animal people,” and because they recognized being vegan as congruent with being authentic “animal people,” they became vegan... This…

‘Food for Profit’: Documentary investigates the corrupt relationship between the animal agriculture industry and politics

3BEE: Food for Profit is the first documentary to show the thread that binds the meat industry, the lobbies and political power. At the centre are the billions of euros - exactly 397 - that Europe allocates to intensive livestock farms, which mistreat animals, pollute the environment and pose a danger to future pandemics. Food for Profit is the result of a investigation conducted over five years by journalist Giulia Innocenzi, who wrote and directed the docufilm together with Pablo D'Ambrosi. Food For Profit premiered on Thursday 22 February at the European Parliament in Brussels... The…

‘All Shall Be Revealed’: Unveiling the vegan ‘way’ of the Essenes/Nazarenes

SUPREME MASTER TELEVISION: The Essenes were one of the main religious sects in first century Palestine. Members wore white and followed a vegetarian diet. According to the 4th century church historian, Epiphanius, and Jewish philosopher Philo, the Essenes were Jews who kept all the Jewish observances, but were nonviolent toward all living creatures and considered it unlawful to eat meat or make sacrifices with animals. As a member of this group, Jesus would have to have been a vegetarian, as was His brother James (Jacob) and all His disciples. The main Essene scripture is the Gospel of the…

Eyes in the Sky: Drones are proving invaluable for animal rights activists around the world

LAURA TRETHEWEY: Late last year, UrgentSeas received an anonymous tip from a former employee at the Miami Seaquarium about animal tanks away from public view. The advocacy group went to investigate. In November, they posted a short clip of what they found by flying a drone over the property: an elderly manatee living alone in a decaying private pool. Within a month, the clip had been watched millions of times and the outcry had grown so intense that the US Fish and Wildlife Service moved the manatee, Romeo, and his mate, Juliet, to a sanctuary. Over the past decade, drones have become…

COALITION OF THE SINISTER: Ministers against cultivated meat debate at EU Council

VEGCONOMIST: At an EU Agriculture and Fisheries Council meeting, ministers gathered to discuss cultivated meat and its potential to benefit or threaten people and the environment. A coalition of 13 agricultural ministers, rather than 12 as initially reported by Euronews, led by Austria, France, and Italy, had sent a note to the EU council urging a revision of the regulatory approval framework for cultivated meat. Supported by Czech, Cypriot, Greek, Hungarian, Luxembourg, Lithuanian, Maltese, Romanian, Slovak, and Spanish delegations, they raised concerns about the potential threat of…

‘Common Enemy’: New film tells the story of a community fighting back against animal agriculture industry

THE HUMANE LEAGUE: Over the last few decades, residents of Oklahoma have watched their state transform before their eyes. The Illinois River—which supplies drinking water for communities of thousands—has changed from sparkling blue to a murky shade of green. Families who have farmed land for generations are being forced off of it. Since 1990, over three-quarters of agricultural jobs in the state have vanished. The reason? Factory farms. Over 220 million animals are raised and slaughtered in Oklahoma each year. Nearly all come from “concentrated animal feeding operations,” or CAFOs. Big Meat…

Communicating Veganism: Challenges to mainstreaming its ideas across society

NOAH J. WESCOMBE: Veganism, as both a philosophy and social movement, faces numerous challenges to the communication of its ideas across society. As a unique modern counterculture, it stands in contravention of prevailing anthropological discourses that dominate conceptual frameworks. This has led to difficulty in constructing updated virtue epistemologies that result in veganism as a logical moral conclusion. It is clear that new social discourses need developing, and that this is a primary concern for affirming moral agency... An optimal, up-to-date approach to communicating veganism is…

‘Minnesota’s Alt-Meat Revolution’: Pioneer PBS to air documentary on March 21, 2024

PIONEER PBS: In 2020, Minneapolis-based PURIS, the largest processor of pea protein in North America, opened a plant in Dawson. For the past year, Pioneer PBS’ public affairs program Compass has been exploring what the growing popularity of plant-based proteins has meant for Dawson. As consumer demand for plant-based alternatives to meat grows, so does the demand for new methods of farming and food production. What impact will it have on the residents of Dawson and the surrounding rural communities? “Minnesota’s Alt-Meat Revolution” will air on Pioneer PBS on Thursday, March 21 at 9…

STUDY: Competitive ‘price, taste, and convenience’ of plant-based meat would not currently replace meat

JACOB R. PEACOCK: Animal welfare, environmental, and public health advocates believe plant-based meats present a valuable opportunity to mitigate significant negative externalities of industrial animal agriculture, like animal suffering, greenhouse gas emissions, and antimicrobial resistance... The private and public sectors have taken note as well; in 2022, the “plant-based meat, seafood, eggs, and dairy companies” foods industry attracted at least 1.2 billion in private investment activity and at least 874 million in public funding... This enthusiasm has been propelled in some significant…