The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.

AGRICULTURE

The Meatless Mindset: A Retail Revolution?

JOVAN BUAC: The number of people turning vegan is on the rise, particularly amongst the younger generation, with a quarter of British millennials saying the Covid-19 pandemic has made veganism more appealing. Animal cruelty and a more sustainable, healthier lifestyle are just some of the reasons why many choose to become vegan. The non-profit organisation Veganuary has been a driving force in boosting the appeal of trying a plant-based diet, specifically around its January campaign which last year saw over five million people participate. As more people begin to explore veganism, there is a…

MASS EXTERMI-NATION: Case dropped against animal rights activist for exposing farmed animal torture

WILLIAM MORRIS: Prosecutors have dismissed a second case against an Iowa animal rights activist who recorded secret video of hogs being euthanized at two Iowa pork facilities. Cresco native Matt Johnson, an activist affiliated with the organization Direct Action Everywhere, made headlines in early 2020 when he released footage of hundreds of pigs being killed in Grundy County by Iowa Select Farms, a major pork producer, early in the pandemic. Unable to ship pigs to slaughterhouses that were shuttered due to COVID, Select Farms euthanized the animals by shutting down ventilation in their…

FAD FOOD?: Turns out, a lot of vegans would not recommend Veganuary

RACHEL MOSS: If you’re flirting with the idea of veganism, pledging to take part in Veganuary might seem like the obvious first move. But some fully fledged vegans are not convinced it’s the best way to convert people long-term. In a poll of Reddit’s largest vegan subreddit, r/vegan, which has more than 756,000 members, 41% of the community said they would not recommend Veganuary to people. Respondents raised concerns that the month-long challenge “depicts veganism as a fad diet, when in reality it is a holistic lifestyle”. Others questioned whether four weeks is enough to create…

‘The Evil That Men Do Lives After Them’: Virtual Reality (VR) headsets show lush fields upping cow milk production in Turkey

RUPTLY: Turkish cattle breeder Izzet Kocak was seen using a Russian-inspired tech-savvy method to beat away the bovine blues and get as much milk from his cows as possible, as seen in early January at his farm in Aksaray. One cow was hooked up to a Virtual Reality (VR) headset, with the aim of visually transporting it to greener pastures. Classical music was also played to relax the cows whilst feeding. Speaking from his farm over the weekend, Kocak said that when his cows are happy it improves their milk production. "As producers, we were seeking alternative ways , particularly with the…

Rachel Konrad: ‘The plant-based meat market will quickly morph into the entirety of the meat market’

VEGCONOMIST: As one of Asia’s leading food-tech startups, NextGen Foods has been in the vegan news frequently following its $20 million fundraise as well as the US launch of its flagship TiNDLE plant-based chicken. The Singapore based brand also named former Tesla and Impossible Foods executive Rachel Konrad as its first independent board member. Vegconomist took the opportunity to speak with Konrad a few months into her new role and to find out more about why the future of meat is already here... V: What do you think the plant-based food market will look like in 5 years’ time? RK: Great…

The national security case for lab-grown and plant-based meat

MATT SPENCE: During my time at the Pentagon and National Security Council, we not only prepared for war but also searched for opportunities to address global risks without conflict and used technology to address long-term security risks. One of the most immediate, politically feasible, and high-impact ways to do this is for the U.S. government to invest in and accelerate alternative ways to produce meat... Alternative proteins are a new way to produce meat, either directly from plants or by cultivating it from animal cells. Singapore is already selling meat made from actual animal cells; if…

Antibiotic use on farms threatens pandemic ‘much bigger than Covid’, campaigners warn

HOLLY BANCROFT: Overuse of antibiotics on farm animals could lead to a pandemic “much bigger than Covid,” campaigners have warned. Health experts are calling for a ban on the use of low doses of antibiotics on healthy farm animals, saying the practice was breeding untreatable “superbugs” which could spread to humans. Farmers often give animals a preventative low dose of antibiotics as an insurance policy against disease. But from 28 January, new EU legislation will prohibit all forms of routine antibiotic use in farming, including preventative treatments. The government’s veterinary…

Karen Davis: What does it mean to be an ‘animal lover’?

KAREN DAVIS: The term “animal lover” sounds like a relic of a bygone era, pre-1990s at least. For modern animal rights advocates, “animal lover” sounds quaint, but the mainstream media seem content with it. Granted, being an “animal lover” is better than being an animal hater, but should we embrace this attribution as a tribute to the designee or as a favor to animals? What might animals say if they could weigh in? Tributes to celebrity actress Betty White, who died December 31, 2021 at age 99, led me to raise the question in a comment I posted to Animals 24-7’s more sobering look at Betty…

Meat and dairy gobble-up farming subsidies worldwide, which is bad for you and the planet

MARCO SPRINGMANN: The global food system is in disarray. Animal agriculture is a major driver of global heating, and as many as 12 million deaths from heart disease, stroke, cancers and diabetes are each year connected to eating the wrong things, like too much red and processed meat and too few fruits and vegetables. Unless the world can slash the amount of animal products in its food system and embrace more plant-based diets, there is little chance of avoiding dangerous levels of climate change and mounting public health problems. Agricultural subsidies help prop up a food system that is…

REPORT: A third of UK consumers are willing to try lab-grown meat

FOOD STANDARDS AGENCY: A survey into public perceptions of emerging alternative proteins has revealed that a third of UK consumers would try cultured meat... It also revealed a greater number - 6 in 10 of us - are willing to try plant-based products many of which are already on the market. The Food Standards Agency research also highlights how important food safety is to consumers with it being the top factor in encouraging people to try lab-grown meat or edible insects. Assurance around food safety is already the main reason people are willing to eat plant-based proteins. The survey comes…