The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.

AGRICULTURE

British police record 172 Vegan ‘hate crimes’ in past five years, after winning same legal protections as religion

GEORGIA SIMCOX: Vegan crimes are rising in Britain as more people choose to follow Veganism, prompting calls for the attacks to be given a special status... 172 crimes relating to Veganism happened over the past five years, with just nine in 2015 rising to 55 last year... Last year, 1.16 per cent of the population, 600,000 people, were vegan according to surveys by Ipsos Mori. It quadrupled from 150,000 in 2014... It comes after vegan Jordi Casamitjana won a landmark case after his lawyers argued that ethical Veganism satisfies the tests required for it to be a philosophical or religious…

IT’S NOT FOR DINNER: The World Is Finally Losing Its Taste for Meat

NATHANIAL BULLARD: Global consumption of animal proteins has been rising, apparently inexorably, for the past six decades. The coronavirus pandemic has finally changed that trajectory. The Food and Agriculture Organization of the United Nations estimates that meat production—a decent proxy for consumption—dropped in 2019, and it forecasts a decline again this year. Last year was only the second since 1961 in which production fell; two consecutive years of decline is unprecedented and could be the start of something durable. We’re already at peak pasture as far as demand is concerned, and it…

Where’s the beef? Shorten the supply chain with plant-based meat

JASMINE REIMER: The pandemic has exposed what Chase Purdy called the "Achilles heel of the modern US meat system". Purdy's article claims that just a single meat processing plant in Sioux Falls, South Dakota is responsible for 5% of US pork production. In April 2020 that plant and a few adjacent others shut down due to coronavirus, resulting in a thirty-six percent decrease in the slaughter of cows and thirty-seven percent decrease in pigs, as reported by the US Department of Agriculture data. In addition, the traditional meat supply chain is crowded with middlemen and connecting links…

Food giants appointing teams to focus on plant-based products

FMCG NEWS GLOBAL: Forty percent of "leading" food firms, including Kroger, Tesco, Nestle and Unilever, now have dedicated teams focused on plant-based products, according to new research from collaborative investor network the FAIRR Initiative... FAIRR's research found that two in five global food giants with combined annual revenues of $459bn now have dedicated teams to develop and sell plant-based alternatives to meat and dairy, with Tesco and Unilever ranked top... The figures were published following a four-year investor engagement programme between the FAIRR Initiative and 25 large…

FAKE OUTRAGE: Farm at center of goat cruelty scandal may have to close, as more supermarkets pull products

COLIN DRURY: The farm at the centre of a horrific goat cruelty scandal... may have to be shut down, its owner has said. Animals were secretly filmed being punched, kicked and slammed on their back at Far Marsh Farm, near Hull in East Yorkshire. Tesco, Waitrose, Sainsbury’s and Marks and Spencer all said they would immediately drop St Helen’s Farm dairy products – which are made using milk produced at Far Marsh – after being alerted to the brutality on Monday. On Tuesday, Ocado did likewise... But Tesco, Sainsbury’s and Waitrose were continuing to sell the brand’s milk, cheese and butter in…

STUDY: Targeting the conscious mind to reduce demand for meat

MIA RISHEL: Encouraging people to reduce their meat intake poses its own challenges, but a growing body of research is providing insight into the most effective ways of doing so. In this study, a group of researchers reviewed contemporary literature on interventions targeted at “conscious determinants” of behavior; in other words, the conscious system of learning and memory used to explain and predict our behavior... The review included over 25,000 observations of individuals or individual meat purchases and looked at self-monitoring and various educational interventions connecting meat…

Join the Farmed Animal Conference E-Summit for FREE (August 3-9, 2020)

ANIMAL PLACE: The critical issues affecting farmed animals are only increasing during this global pandemic, and as animal activists, vegans, environmentalists, and plant-based eaters we know we must do more. But what? And how? Join the Farmed Animal Conference E-Summit (FACES) August 3-9. This FREE online event about the future of the farmed animal movement is sponsored by Animal Place and Plant Based Network, and features activists, scientists, authors, filmmakers and other impactful voices in the farmed animal movement! Topics include farmed animal behavior, the role of sanctuaries as…

THE END: Corporate animal agriculture’s days are numbered. What comes next?

KENDRA COULTER: Corporate animal agriculture is in crisis, and its days are numbered. Factory farming and industrialized animal slaughtering are being recognized as dangerous for workers’ health, as potential causes of the next pandemic and as both ethically and environmentally unsustainable. Early numbers suggest noteworthy increases in the purchase of plant-based foods during the pandemic. New vegan products are being brought to market almost weekly. And advancements in cultured “clean” meat may soon result in mass production. These technological innovations mean that meat can be created…

CARTON OF MISERY: Goats punched, hit, kicked and ‘left lame’ at farm supplying milk to British supermarkets

JANE DALTON: Animals were subjected to a string of brutal attacks at a farm that sells goats’ milk to Tesco, Sainsbury’s, Waitrose and other supermarkets, footage from hidden cameras has revealed. Goats were seen on video being punched, kicked, hit with a pole and slammed onto their backs at a plant that supplies St Helen’s Farm, in east Yorkshire. The animals were also filmed crying in pain as they were held by their necks, had their ears tagged or their tails twisted... About an hour’s worth of video was passed to the Surge animal rights group, which then showed it to a vet and to lawyers…

Can India lead the ‘vegan economy’ against future pandemics?

ANKUSH DAS AND KOWTHAMRAJ VS: The WHO estimates that 75 percent of new diseases discovered in the last decade have originated in animals (zoonosis). This is primarily because more than 90 percent of the meat we consume is sourced from a vast industry of factory farms that house farm animals in unhygienic conditions. This presents a perfect breeding ground for viruses. To prevent future virus outbreaks, a part of the solution may lie in moving towards a more plant-based diet. In this regard, India might be sitting on a gold mine of opportunity. The vegan movement advocates for a shift to a…