The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.

AGRICULTURE

Lab-grown food will soon destroy farming and save the planet

GEORGE MONBIOT: 'We are on the cusp of the biggest economic transformation, of any kind, for 200 years. While arguments rage about plant- versus meat-based diets, new technologies will soon make them irrelevant. Before long, most of our food will come neither from animals nor plants, but from unicellular life. After 12,000 years of feeding humankind, all farming except fruit and veg production is likely to be replaced by ferming: brewing microbes through precision fermentation. This means multiplying particular micro-organisms, to produce particular products, in factories... It comes in the…

Veganuary isn’t a fad or trendy diet – it’s a chance to live a more ethical life

CASPAR SALMON: 'Well into Veganuary and the head-scratching confusion over just exactly what veganism is continues.The perception of veganism as a diet or passing fad has somehow clung on in the health pages of our newspapers...There is a continual debate in the media about whether ‘the diet’ is healthy. This is beside the point. There is a stream of misinformation designed to trick people into believing that vegetarianism and veganism are simply not possible. This madness must stop, and it’s extraordinary that it has endured this long... Making the personal choice to live more ethically…

ANIMAL AGRICULTURE: Impossible Foods CEO slams ‘the most destructive technology on Earth by far’

DANIEL HOWLEY: 'Impossible Foods CEO Pat Brown is bringing the heat to CES 2020 in Las Vegas, America’s biggest consumer tech trade show. The head of the plant-based meat company not only debuted two new products, a ground pork and pork sausage alternative, but slammed the meat industry in an interview with Yahoo Finance, calling it "the most destructive technology on Earth by far." The company's ultimate goal is to completely replace animals as a form of food by 2035. Impossible Foods already offers a beef alternative in its Impossible Burger, which uses plants and includes a soy-based…

APOCALYPSE COW: Outrage at UK documentary calling for end to all animal farming

DAN SATHERLEY: 'A new documentary aired in the UK, which calls for farming to be phased out in favour of food grown from bacteria in factories. George Monbiot's Apocalypse Cow aired on Wednesday night (UK time) on Channel 4. It begins with Monbiot - who was arrested last year during an Extinction Rebellion protest - saying flying less and getting rid of plastic straws isn't going to be enough to save the world from ecological catastrophe. "There's a bigger culprit that hardly anybody is talking about," he intones. "The food industry is destroying the living world and it appears to be…

WE HAVE MET THE ENEMY: The Animal Ag Alliance’s ‘network’ view of animal rights groups

AGDAILY: 'The Animal Agriculture Alliance announced its new website and updated resources to celebrate the beginning of a new decade... One of the Alliance’s newly updated resources is the animal rights activist groups web. The web details how activist groups are connected through funding, project collaboration and flow of staff and volunteers. “The purpose of this web is to show that while some groups publicly represent themselves as moderate and others are more upfront about their radical views, they are all connected with the same agenda of ending animal agriculture,” said Kay Johnson…

MEAT THE RESISTANCE: Most meat-eaters know Veganism is ethical and good for the environment but remain indifferent

VENESSA CHALMERS: 'Most meat eaters admit Veganism is ethical and good for the environment, a survey has revealed. But University of Bath experts found lovers of bacon, pork and steak also fear a plant-based diet would taste bland. Results of the poll of 1,000 meat-loving Britons showed 70 per cent thought a vegan diet was sustainable and ethical. The study, which comes while many will be attempting 'Veganuary', also revealed half of Brits believed it was healthy. However, they are clearly put off by a diet without animal produce, with half rating the food as tasteless. Although veganism…

Have we reached ‘peak meat’?

EMIKO TERAZONO: 'Meat consumption in developed countries show signs of having peaked amid health scares and environmental and sustainability concerns. It has enormous implications for the planet, the $US1.2 trillion ($1.7 trillion) livestock meat market and individual traders... “I see it as a natural development in the food industry,” says Paul Martinelli, managing director of the meat supplier that has been working out of Smithfield since the 1980s. “There is a lot of interest in the product and our clients are asking us about it. They may choose to do it more in January and February than…

Record number of live lambs and calves exported from Australia to Israel for meat in 2019

SUE SURKES: 'A record-breaking 691,327 live lambs and calves were transported to Israel for fattening and slaughter last year, the Israeli animal rights group Animals reported. The figure marks an increase of 5,514 over the number of animals that arrived in the country on live shipments in 2018 and continues a trend of annual increases in live imports (with the exception of 2017, which saw a slight dip). By way of comparison, 95,545 live animals were imported for the meat industry in 2009 and 228,711 in 2014, Animals said. Numerous reports of animal abuse connected with the live shipment…

Second Dairy Giant Files for Bankruptcy as Milk Sales Fall

TRACI RORK: 'One of America’s oldest and most recognized dairy producers, Borden Dairy, announced it is filing for bankruptcy, making it the second dairy dynasty to do so in as many months as consumption of milk continues to decline... Milk consumption has dropped 6% in the U.S. since 2015 and 40% since 1975, according to U.S. Department of Agriculture data. Borden’s announcement on Sunday comes after the country’s leading milk producer, Dean Foods, filed for Chapter 11 bankruptcy in November and announced plans to sell the company. Both dairies are based out of Dallas, Texas... The company…

Veganuary campaign bus ads reinstated after complaints

ROSIE GREENAWAY: 'Two advertisements promoting Veganism which were removed from public transport by bus company Arriva are to be reinstated after the Veganuary campaign successfully fought the decision. The ads – which launched on 20 buses in Shrewsbury and Telford on 9 December – had been organized and funded by a local vegan group and were due to run for four weeks. Arriva’s decision to remove them came after the company reported complaints, although it would not disclose the number of complaints, nor discuss their nature... Arriva initially offered a full refund for the advertising, but…