The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.
THE INCONVENIENT TRUTH

The animal agriculture industry is the main contributor to our most pressing social and environmental problems: The massacre of farmed ANIMALS and wildlife, the human HEALTH crisis, and the destruction of the ECOSYSTEM.

THE ILL-GOTTEN GAINS

The harm done to human and nonhuman animal life and the environment by this industry has huge social costs borne by taxpayers. Ending consumption of all ANIMAL PRODUCTS and TAX SUBSIDIES are the only solutions.

THE HEALTHY FIXINGS

The choice of VEGANISM as a way of life is a moral obligation for everyone who respects and cherishes sentient life. It is also a healthy, impactful, and personal action in achieving a more sustainable and peaceful world.

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