The campaign to promote veganism by exposing the destructive reality of the animal agriculture industry.

GUILT BY ASSASSINATION: Survey reveals 71% of people in UK experienced guilt eating meat

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The results revealed a generational gap. For those aged 18-30, 80% said they had felt guilty about eating meat. For those aged 50-65, the figure was only 59%.

THE VEGAN SOCIETY: New research by The Vegan Society has revealed that 71% of people in the UK have experienced guilt about eating meat ‘some’ (49%) or ‘all’ (22%) of the time. And, even out of those not limiting their consumption of meat and animal products at all, 45% said they felt guilty about it ‘some’ or ‘all’ of the time.

To mark World Vegan Month this November, the charity has launched its new campaign ‘Be AnimalKind’ which aims to help people explore their relationship with all animals and think about why they love some animals but use others for food or clothing.

As part of the campaign, 2,000 non-vegans, including meat-eaters, those reducing their consumption of animal products, vegetarians and pescatarians, were asked questions to help understand the connection consumers make between farmed animals and their food.

The results revealed a generational gap. For those aged 18-30, 80% said they had felt guilty about eating meat. For those aged 50-65, the figure was only 59%. Interestingly, when asked, older respondents were more likely to say they were ‘very much’ animal lovers (68%) compared to younger respondents (61%).

The results revealed the UK is still a ‘nation of animal lovers’: overall 65% of the panel said they were ‘very much’ animal lovers, while 31% responded ‘somewhat’. Just 3.3% of panellists said they had no interest in animals. There were [also] stark differences between respondents’ level of guilt about eating different animal products…

This reflects how well cruelty is hidden in the dairy and egg industries, as many consumers do not know that they are inextricably linked to the meat industry. All animals in food systems have their lives cut cruelly short. Campaign lead at The Vegan Society, Elena Orde, said: “No one wants to contribute to suffering but unfortunately most of us were raised to think of certain animals as ‘something’ rather than ‘someone’. SOURCE…

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