The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.
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Animals

Burger wars heat up as plant-based meat faces backlash

BETH GREENFIELD: 'Anyone who food shops or eats out, even occasionally, has likely noticed the influx of plant-based meat alternatives on the market... Now comes the backlash — led by both an aggressive ad campaign and a series of legislative efforts. “What’s hiding in your plant-based meat?” asked a full-page ad in the New York Times about the “ultra-processed imitations” filled with mysterious ingredients — to which Impossible Foods shot back “the Impossible Burger has none of the noxious slaughterhouse contaminants that can be found in almost all ground beef from cows.” Call it the…

U.S. bill calls for ‘no-meat’ labeling

NATHAN OWENS: 'A federal bill that would require that plant- and cell-based meat products be labeled as "imitation" was introduced in Washington last week. The bill has the support of farmers and ranchers. Others call it an unnecessary overreach. Plant-based foods created to look, feel and taste like beef or chicken are growing in popularity. Lawmakers have tried, and succeeded at times, to pass laws that call for producers of such products to be fined for improper labeling. Their reasoning is that shoppers are unintentionally buying meatless meats instead of the real thing... To address…

STUDY: The Environmental Impact of Leather

OWEN ROGERS: 'Leather is often framed as a byproduct of meat and dairy, but considering the scale of the industry and ubiquity of leather in clothing worldwide, it’s easy to see why it should be considered as an industry in and of itself. We know that raising cows for food can be incredibly damaging to the environment, and when we look more closely at leather production, we can see that those environmental impacts don’t end with cows’ deaths. This study was primarily focused on the impact of three post-tanning processes: retanning, fatliquoring, and dyeing... To examine the environmental…

The new makers of plant-based meat. Big meat companies?

DAVID YAFFE-BELLANY: 'With plant-based burgers, sausages and chicken increasingly popular and available in fast-food restaurants and grocery stores across the United States, a new group of companies has started making meatless meat: the food conglomerates and meat producers that Beyond Meat and Impossible Foods originally set out to disrupt. In recent months, major food companies like Tyson, Smithfield, Perdue, Hormel and Nestlé have rolled out their own meat alternatives, filling supermarket shelves with plant-based burgers, meatballs and chicken nuggets. Once largely the domain of vegans…

The Shadowy Beef Lobbyist Fighting Against Plant-Based Meat

MARTHA DANIEL: 'Pat Brown is on a mission to save the planet by cutting one thing from our lives: cows. The Impossible Foods CEO is determined to cut the consumption of beef to save our planet from the jaw-dropping effects of big agriculture. One obstacle standing in his way: Richard Berman, a powerful Washington lobbyist. Berman, who served as the inspiration for Nick Naylor in Thank You For Smoking, has made a name for himself going to bat for special interest groups fighting losing battles to save their image. He’s lobbied to protect things like cigarettes and high fructose corn syrup,…

Corrupt Iowa Politicians Protect Meat Industry by Criminalizing Activists

LEIGHTON AKIO WOODHOUSE: 'The meat industry depends, more than anything else, on walls. The walls of farms and slaughterhouses prevent consumers from seeing what the production of their food really looks like. They prevent journalists and activists from exposing unethical, even criminal acts within. They enable corporations to paint happy, bucolic pictures of their operations that bear no resemblance to the reality of modern-day factory farming. To get inside those walls, over the last two decades, dozens of activists have gone undercover, finding employment on factory farms and wearing…

Are Experimental Genetically Engineered Factory Farm Animals Vivisection?

GE FREE NZ: 'AgResearch annual report (2019) on genetically engineered (GE) animal trials reinforce the findings of Friends of the Earth Genetically Engineered Animals: From Lab to Factory Farm report. The reports detail that all GE techniques have the …AgResearch annual report (2019) on genetically engineered (GE) animal trials reinforce the findings of Friends of the Earth ‘Genetically Engineered Animals: From Lab to Factory Farm’ report. The report detail that all GE techniques have the ability to cause unintended effects leading to horrific suffering for the sentient animals who undergo…

Reports Challenge Meat Industry Expansion Claims

SOPHIE KEVANY: 'Meat industry forecasts of rising demand are being challenged by new reports that see the future of animal-derived proteins as limited to bleak. Several signs of slowing consumption are listed in the first report, presented to the September 23rd UN Climate Action Summit in New York. A second report, published the same month, predicts the US cattle industry will be decimated by direct competition from precision fermented foods made from micro-organisms. Describing global food production as the “single largest human pressure on Earth”, the report presented to the UN documents…

Countries form ‘Vegan World Alliance’

GHANIM AL-SULAITI: 'As ‘The Year of the Vegan 2019' continues, four countries have taken a huge step for the industry by uniting to form an alliance, known as the ‘Vegan World Alliance (VWA)’. The alliance aims to promote vegan values on a global scale. The VWA consists of four activist groups from The Netherlands, New Zealand, Canada, and Australia. The alliance envisions a world in which all people agree that all animals (human and non-human) are or maybe sentient beings that are subjectively aware of, and able to value their own lives. VWA says “Everyone understands that animals…

THE REAL INCONVENIENT TRUTH: Animal agriculture severely under-reported in climate change news coverage

SOPHIE KEVANY: 'There’s an expectation that information worth knowing will find its way into the headlines. War, famine, disease, hurricane paths... and, more recently, climate change. It’s all there. One item, however, regularly escapes scrutiny: the role our animal-centric food production plays in global warming and environmental pollution. Estimates vary, but animals reared for beef, milk, cheese, eggs and other consumer products create between 14.5% and 51% of global greenhouse gas (GHG) emissions. According to a recent study published by Sentient Media, a more realistic figure could be…