The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.
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UNSUSTAINABLE HYPOCRISY: United Nations now says livestock-based diets key to tackling global malnutrition crisis

HUAXIA: Sustainable consumption of livestock-based diets including meat, eggs, and milk should be prioritized in order to combat malnutrition affecting pregnant mothers and children in low-income countries, UN Nutrition said in a new report launched in Nairobi... Titled "Livestock-Derived Foods and Sustainable Healthy Diets," the report says that resource-constrained households should be encouraged to consume animal-based proteins in order to reduce undernourishment and stunting... It says that plant-based diets alone are not enough to eliminate the global malnutrition crisis, which…

STUDY: Taste alone won’t persuade Americans to swap out beef for plant-based burgers

ANNA MATTILA: Consumers are more likely to choose a plant-based meat substitute when the restaurant’s advertising highlights the social benefits of doing so rather than its taste, according to recently published research I conducted with a colleague. We also found that showcasing the social costs of meat consumption also leads to a preference for plant-based “meats.” To reach this conclusion, we conducted two online experiments to examine the advertising of plant-based burgers and meatballs. Participants were recruited via the crowdsourcing website Amazon Mechanical Turk. In the first one,…

IN MEMORIAM: The 11th National Animal Rights Day commemorated on Sunday June 6, 2021

CITY NEWS SERVICE: The 11th National Animal Rights Day (NARD11) will be commemorated on Sunday June 6, 2021, in more than 70 cities around the world, plus a global event on Zoom. NARD is part rally, part memorial service. As in past years, a small number of volunteers dressed in black will hold the bodies of dead animals as attendees observe moments of silence. Those animals — who died on their own and were donated by various farms that raise animals for human consumption — serve to represent all non-humans killed for food, clothing, medical experiments and other reasons, and will later be…

WICKED TRANSGRESSIONS: What the COVID-19 crisis is telling humanity

DAVID O. WIEBERS & VALERY L. FEGIN: The world is enveloped in a global health emergency that is exacting enormous medical and economic tolls upon humanity... The medical community finds itself on the front lines throughout the world dealing with the immediate human health consequences of this rapidly evolving crisis and trying to develop therapies and vaccines, as countries and their leaders attempt to mitigate the overwhelming societal and economic devastations that are unfolding... Yet, in the midst of all of the pandemonium and destruction, and as we begin to find our way through…

EASY DOES IT: How to market meat-free to meat-eaters

TESSA NOWOSENETZ: While veganism and vegetarianism appear to be increasing, only 1% of the population of developed countries claim to be vegan and only 5% claim to be vegetarian. Another trend is plant-based food. You might assume that this correlates with the increase in veganism and vegetarianism but, with such small numbers, neither group actually has the scale to command significant buying power. Is it worth it for retailers to cater to the needs of this small segment of the population? And if so, how?.. Walk the aisles of most food retailers and there’s no major emphasis on food…

STUDY: Future pandemic? Consider altering animal agriculture practices

GISELE GALOUSTIAN: As early as the Neolithic period (circa 3900 BC), the domestication of animals likely led to the development of diseases including measles and smallpox. Since then, zoonotic disease has led to other major transnational outbreaks including HIV, Ebola, SARS, MERS, and H1N1 swine flu, among others. Currently, more than half of all existing human pathogens, and almost three-quarters of emerging infectious diseases, are zoonotic in nature. COVID-19 is the latest and most impactful zoonotic event of the modern era, but it will certainly not be the last. Given the breadth of…

DEADLY DENIAL: Studies show people willfully ignore the pandemic risk of animal agriculture

KRISTOF DHONT: COVID-19 is a once-in-a-century pandemic that has killed scores of people, incapacitated economies, education, and travel, plus severely disrupted social life globally. Although scientists forewarned about the imminence of global pandemics such as COVID-19, humanity collectively failed to dodge its arrival. Sensibly, governments deployed a range of tactics to curb the further spread of the disease, saving human lives. Yet, with the dominant focus on how to be prepared and respond once pandemics hit, surprisingly few conversations seriously discuss prevention tactics... The…

STUDY: Consumers care more about consuming animal products post pandemic

FRANCINE JORDAN: For all the disruption and devastation Covid-19 has brought, for some it has granted more time to consider their lasting legacy on the planet. It could provide some positives for the environment in the long run. New research from The Vegan Society has found a huge number of people in the UK have reduced the amount of animal products they consume since the pandemic first hit our shores more than a year ago. The two surveys, focused on changing consumer habits over the last 12 months, discovered one in five people have reduced the amount of meat they are eating, and twelve…

SEEDS OF TRUTH: Misconceptions about plant-based eating you shouldn’t believe

CHEYENNE BUCKINGHAM: When it comes to nutrition, it's hard to know what to believe, right? Many of the myths surrounding plant-based eating originate from a general misunderstanding. False or conflicting information circulates quickly, which ultimately makes it difficult to stay up-to-date on the latest developments. There are many misconceptions regarding the health, palatability, and safety of eating a plant-based diet, but we're doing our best to dispel these myths with credible science and research. Here are 11 common misconceptions about plant-based eating, as well as some…

E-MANCE-PATION: Writer gets a job in an abattoir to witness the inconvenient truths about our treatment of animals

SOPHIE MCBAIN: When the Financial Times’s chief features writer Henry Mance turned up at Forge Farm Meats, an abattoir about an hour outside of London, and asked for a job, he was expecting to make use of the cover story he had prepared. Instead, he didn’t even have to give his surname. He was led right away to a device called a puller, used to tear the hide and wool from a sheep carcass. He had 20 seconds to skin each sheep before he’d hold up the production line. Sometimes, if he slightly misjudged the force required to pull off any remaining wool by hand, blood would spray from the…