The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.

ANIMALS

Corrupt Iowa Politicians Protect Meat Industry by Criminalizing Activists

LEIGHTON AKIO WOODHOUSE: 'The meat industry depends, more than anything else, on walls. The walls of farms and slaughterhouses prevent consumers from seeing what the production of their food really looks like. They prevent journalists and activists from exposing unethical, even criminal acts within. They enable corporations to paint happy, bucolic pictures of their operations that bear no resemblance to the reality of modern-day factory farming. To get inside those walls, over the last two decades, dozens of activists have gone undercover, finding employment on factory farms and wearing…

Are Experimental Genetically Engineered Factory Farm Animals Vivisection?

GE FREE NZ: 'AgResearch annual report (2019) on genetically engineered (GE) animal trials reinforce the findings of Friends of the Earth Genetically Engineered Animals: From Lab to Factory Farm report. The reports detail that all GE techniques have the …AgResearch annual report (2019) on genetically engineered (GE) animal trials reinforce the findings of Friends of the Earth ‘Genetically Engineered Animals: From Lab to Factory Farm’ report. The report detail that all GE techniques have the ability to cause unintended effects leading to horrific suffering for the sentient animals who undergo…

Reports Challenge Meat Industry Expansion Claims

SOPHIE KEVANY: 'Meat industry forecasts of rising demand are being challenged by new reports that see the future of animal-derived proteins as limited to bleak. Several signs of slowing consumption are listed in the first report, presented to the September 23rd UN Climate Action Summit in New York. A second report, published the same month, predicts the US cattle industry will be decimated by direct competition from precision fermented foods made from micro-organisms. Describing global food production as the “single largest human pressure on Earth”, the report presented to the UN documents…

Countries form ‘Vegan World Alliance’

GHANIM AL-SULAITI: 'As ‘The Year of the Vegan 2019' continues, four countries have taken a huge step for the industry by uniting to form an alliance, known as the ‘Vegan World Alliance (VWA)’. The alliance aims to promote vegan values on a global scale. The VWA consists of four activist groups from The Netherlands, New Zealand, Canada, and Australia. The alliance envisions a world in which all people agree that all animals (human and non-human) are or maybe sentient beings that are subjectively aware of, and able to value their own lives. VWA says “Everyone understands that animals…

THE REAL INCONVENIENT TRUTH: Animal agriculture severely under-reported in climate change news coverage

SOPHIE KEVANY: 'There’s an expectation that information worth knowing will find its way into the headlines. War, famine, disease, hurricane paths... and, more recently, climate change. It’s all there. One item, however, regularly escapes scrutiny: the role our animal-centric food production plays in global warming and environmental pollution. Estimates vary, but animals reared for beef, milk, cheese, eggs and other consumer products create between 14.5% and 51% of global greenhouse gas (GHG) emissions. According to a recent study published by Sentient Media, a more realistic figure could be…

Meat industry sues California for animal protection ‘overreach’

JONATHAN STEMPEL: 'California was sued by the largest U.S. trade group for meat packers and processors, which wants to block enforcement of a voter-approved measure requiring farmers to provide more space for animals being raised for food. The North American Meat Institute, whose members include processors such as Tyson Foods and retailers including Walmart, said enforcing Proposition 12 would hurt producers and consumers by significantly increasing their costs. It also said the measure, which passed last November with 63% of the vote, was an “overreach” that violated the U.S.…

Jonathan Safran Foer: What if Fighting Climate Change Is As Easy As Giving Up Meat?

INKOO KANG: 'Given the outsize role that animal agriculture plays in global greenhouse gas emissions—estimates range between 14.5 percent and 51 percent of emissions, with the latter figure considering meat production’s role in deforestation — refraining from consuming animal products, argues Jonathan Safran Foer, is one of the most significant actions individuals can take to help prevent global warming, along with driving less, flying less, and having fewer children. “We must either let some eating habits go or let the planet go,” he writes. “It is that straightforward, that fraught.”…

Vegans hold candlelight vigil in memory of animals slaughtered for meat at London’s Smithfield Market

LARA KEAY: 'Vegans activists from Animal Rebellion occupied the iconic east London meat market yesterday evening... forcing out meat traders from London's famous Smithfield Market, covering their stalls with fruit and veg and shouting 'beef equals grief' as they arrived at work,... and staging a 'people's assembly' with speakers including TV presenter and animal lover Chris Packham, they demanded the Government oust all meat traders from the market and make it exclusively for fruit and veg sellers. Dozens camped out overnight waiting for traders to arrive in the early hours - only to stop…

Opinion: If Vegans Couldn’t Convince People To Give-Up On Meat, Maybe Capitalism Will

SUMMER ANN BURTON: 'Veganism isn’t a diet, it's a radical ethic that reshapes the relationship between humans and other animals — one that rejects their industrialized commodification and demands their liberation. But in recent years, “vegan” has come to stand in for a much wider array of beliefs and motivations. Many have adopted plant-based diets for their health, to lose weight, or on the recommendation of doctors following a heart attack or a diabetes diagnosis... This ever-expanding umbrella has led to a general sense that veganism is a growing movement — and movements are made to be…

The 4 Ns of meat-eating: The personality traits and key values held by people who justify their meat-eating

OWEN ROGERS: 'When attempting to sway people away from eating animal products, facts aren’t enough. How those facts are presented has a strong effect on their persuasiveness, and two people may act very differently to the same facts presented in the same way. The authors of this paper attempt to determine the personality traits and key values held by people who justify their meat-eating as either natural, necessary, normal, or nice – referred to as the 4Ns... Participants were all given a questionnaire to determine their rationale for eating meat, ranking justifications on a 0-7 disagree /…