The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.

ARTICLES

This is why the vegan diet is so popular in the city of Kent

CHRIS BRITCHER: 'When Greggs unveiled a vegan sausage roll in January of this year it created a stampede which took even it by surprise. Not only did it contribute to a remarkable 58% rise in its profits for the first half of 2019, it pointed out to the nation that 'going vegan' was now not only relatively easy, but was firmly established as a mainstream dietary - and, by its very nature, ethical - choice. A diet and lifestyle once thought extreme has helped fuel one of the biggest consumer growth points, with restaurants, fast food outlets and supermarkets all jumping on the bandwagon. And,…

WHEN THE TRUTH HURTS: Lewis Hamilton Slammed For Saying Only Way To Save Planet Is By Going Vegan

EMILY BROWN: 'Formula One racing driver Lewis Hamilton has been criticised for saying the only way to save the planet is by going vegan, while continuing to make a career out of a ‘gas-guzzling sport’. The 34-year-old, who is on the verge of winning a sixth Formula One world title, took to Instagram to share his concerns about the planet... In a lengthy plea to his followers, Hamilton wrote in part: "I urge you to do some research, find the compassion I know you have within you to recognise what you are contributing to in terms of what you eat which keeps the meat and dairy industry…

Corrupt Iowa Politicians Protect Meat Industry by Criminalizing Activists

LEIGHTON AKIO WOODHOUSE: 'The meat industry depends, more than anything else, on walls. The walls of farms and slaughterhouses prevent consumers from seeing what the production of their food really looks like. They prevent journalists and activists from exposing unethical, even criminal acts within. They enable corporations to paint happy, bucolic pictures of their operations that bear no resemblance to the reality of modern-day factory farming. To get inside those walls, over the last two decades, dozens of activists have gone undercover, finding employment on factory farms and wearing…

Are Experimental Genetically Engineered Factory Farm Animals Vivisection?

GE FREE NZ: 'AgResearch annual report (2019) on genetically engineered (GE) animal trials reinforce the findings of Friends of the Earth Genetically Engineered Animals: From Lab to Factory Farm report. The reports detail that all GE techniques have the …AgResearch annual report (2019) on genetically engineered (GE) animal trials reinforce the findings of Friends of the Earth ‘Genetically Engineered Animals: From Lab to Factory Farm’ report. The report detail that all GE techniques have the ability to cause unintended effects leading to horrific suffering for the sentient animals who undergo…

Reports Challenge Meat Industry Expansion Claims

SOPHIE KEVANY: 'Meat industry forecasts of rising demand are being challenged by new reports that see the future of animal-derived proteins as limited to bleak. Several signs of slowing consumption are listed in the first report, presented to the September 23rd UN Climate Action Summit in New York. A second report, published the same month, predicts the US cattle industry will be decimated by direct competition from precision fermented foods made from micro-organisms. Describing global food production as the “single largest human pressure on Earth”, the report presented to the UN documents…

Countries form ‘Vegan World Alliance’

GHANIM AL-SULAITI: 'As ‘The Year of the Vegan 2019' continues, four countries have taken a huge step for the industry by uniting to form an alliance, known as the ‘Vegan World Alliance (VWA)’. The alliance aims to promote vegan values on a global scale. The VWA consists of four activist groups from The Netherlands, New Zealand, Canada, and Australia. The alliance envisions a world in which all people agree that all animals (human and non-human) are or maybe sentient beings that are subjectively aware of, and able to value their own lives. VWA says “Everyone understands that animals…

A guide to vegan options at fast-food restaurant chains

WHITNEY JEFFERSON: 'It's 2019 and vegan options are everywhere you look: you can buy Beyond Meat and Impossible Burgers in your grocery store, order a drink with a milk alternative in your local coffee shop, and depending on where you live, you can even order vegan food in a fast food joint. But which chains are actually accommodating to the vegan lifestyle? I decided to find out. Buzz Feed reached out to the most popular American fast food chains to learn about their vegan offerings, the process by which they make their foods, and gave them all a rating (out of 10) below. Please note that…

PETA’s Vegan Colleges Report Card

PETA: 'Over the past six years, vegan eating has exploded in popularity on college campuses nationwide — and this year is no different. Since 2013, the number of schools that received an A grade has more than tripled! PETA assessed completed questionnaires and dining hall menus of thousands of colleges and universities across the country and then grade the schools so that you can see how your current or prospective one stacks up'. SOURCE... RELATED VIDEO:

Meatless meat is becoming mainstream — and it’s sparking a backlash

KELSEY PIPER: 'When the Impossible Burger launched quietly in upscale restaurants a few years ago, the coverage was mostly positive, with some reviewers even calling it the future of meat. Now, Impossible products have hit Qdoba, Burger King, and supermarkets. Another plant-based meat company, Beyond Meat, is featured in Carl’s Jr, Subway, and now McDonald’s. It’s a sign that the new wave of meatless meat is approaching mainstream status — an encouraging development if you care about changing our meat-centric food system. But if the emergence of meatless meat a few years ago was hailed…

SURVEY: ‘Lab-Grown’ Vs. Plant-Based Meat – Gauging Market Share

OWEN ROGERS: 'As the range of meat alternatives grows, consumer awareness – and behavior – surrounding this new development changes as well. In this study, researchers conducted a survey to determine what information is relevant to consumers; their data can hopefully aid alternative meat producers in their marketing. The main portion of the study consists of four surveys given to 1,830 Americans recruited through the internet. No filter was applied to this field, and the researchers state that the pool is a relatively accurate reflection of the general American public. The first survey was…