The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.

FOOD

‘FLESH OF MY FLESH’: Vegan burger hyped for tasting like ‘human meat’ wins award

EMILY LEFROY: If you’ve ever had the desire to taste human flesh, you’ve now got a chance to give it a whirl between buns. Swedish plant-based food brand Oumph! created the unusual flesh-flavored burger, which won a Silver Brand Experience and Activation Lion at the Cannes Lions Festival of Creativity last week. If you’re concerned the special-edition bizarre “meat” may not be realistic enough, do not fear — a spokesperson said they’ve done their best to make sure it’s as lifelike as possible, crafting it from soya, mushrooms and wheat protein as well as plant-based fats and “a mysterious…

Cultured Meat in Europe: Which country is leading the race?

PROVEG: Cultured meat has the potential to greatly improve the competitiveness and sustainability of the meat industry in Europe. But what are the governments’ appetite for cultured meat like in France, Germany, the Netherlands, Spain, and the UK? How are they reacting to this new method of producing meat, and which country is leading the race for cultured meat in Europe? In December 2020, the Singapore Food Agency (SFA) approved the sale of Californian startup Eat Just’s bite-sized chicken product made with cultured meat. The SFA was the first, and remains the only, regulatory authority in…

Kathryn Parsons: Why Veganism Should Be Apolitical

KATHRYN PARSONS: In recent years, veganism as a phenomenon has accelerated its growth as a movement with tangible changes in society, on our high streets and in our shops. As equally has a palpable political alignment to the left come with it, likely due to a supposed common alliance in their liberal stances and egalitarian core. Since its roots in the French Revolution, the left has stood for equality, class struggle and the protection of people from abuses of power. In contradiction to this, typical notions of conservatism bring to the fore thoughts of injustices within capitalist…

Jordi Casamitjana: The Politics of Veganism

JORDI CASAMITJANA: One of the good things about the term vegan becoming more well-known and used in mainstream society is that we now have more delicious vegan food available everywhere. One of the bad things, though, is that more people may use the term incorrectly, or co-opt the concept of veganism taking it somewhere far from what it should be. Luckily, we have the definition of the Vegan Society to set things straight: “Veganism is a philosophy and way of living which seeks to exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals for food,…

THE ‘SHELL’ OF A VEGAN: Some vegans think oysters are fine to eat?

LISA MCLOUGHLIN: When you think of a vegan’s staple diet, you think plant-based. Well, some are arguing that there is an interesting exception to the rules – and that is oysters... According to The Vegan Society, vegan is a person who avoids 'all animal foods such as meat (including fish, shellfish and insects), dairy, eggs and honey – as well as avoiding animal-derived materials, products tested on animals and places that use animals for entertainment'... Much like honey, the conversation around oysters is a tricky one with a clear divide in the community about whether it’s animal protein…

CHOOSE LIFE: Almost half of meat-eating Brits are ‘pleasantly surprised’ by taste of plant-based alternatives

SARAH LUMLEY: Almost half of meat-eating Brits admit to being “pleasantly surprised” by the taste of plant-based food. Research of 2,000 adults who eat meat found 46 per cent have previously turned their nose up at “different” foods – only to be surprised by the flavour when they actually try them. Nearly half (48 per cent) confessed they wouldn’t generally consider a meal to be “complete” unless it contained meat, while 38 per cent were doubtful about eating plant-based alternatives altogether. However, of those who were pleasantly surprised by meat substitutes, meat-free sausages,…

BETTER LATE THAN NEVER: ‘I became a vegan at 82 and found a new sense of freedom’

PAULA COCOZZA: Frances Day’s husband died during the first wave of the Covid-19 pandemic, so there was no funeral. “It was a horrid, horrid time. I was on my own. It took a long time for me to get fairly steady,” she says. Her 82nd birthday passed, and as the summer wore on, she thought: “I’ve got to do something. I don’t want my life to end now. I want to have a few adventures. Let’s start with veganism.” Day has three children, two of whom are vegans, so she was no stranger to the idea – but for decades it had been personally unthinkable. Her late husband had traditional tastes... She…

BACKSLIDING: Exiting veganism; Identity residue, reaction or ambivalence?

REBECCA GREGSON: Veganism is a dietary lifestyle that boasts of benefits to the planet and personal health, underpinned by a moral philosophy. More than a fad, for many, veganism is a part of who they are. Indeed, studies have found that, relative to vegetarians, self-identified vegans report that their diet is highly central to their identity. Vegans also tend to attribute high-levels of sentience to animals, identify with animals, and strongly support animal rights. Nonetheless, maintaining a vegan lifestyle represents a significant challenge for many people. A Fauntalytics study…

STUDY: Plant-based diet after menopause lowers breast cancer risk in women

ALAN MOZES: Women who follow a healthy plant-based diet after menopause appear to face a substantially lower risk for breast cancer, new French research indicates. After tracking more than 65,000 women for two decades, investigators found those who consumed a healthy, primarily plant-based diet saw their risk for developing any type of breast cancer drop by an average of 14%... But the accent is on "healthy." Breast cancer risk fell only among women whose diets included a significant amount of whole grains, fruit, vegetables, nuts, legumes, vegetable oils and tea or coffee -- even if red…

DROWNING IN MISERY: The dairy industry is blaming vegans for its decline

SOPHIE K ROSA: In April, Arla Foods, Britain’s largest dairy company, launched a campaign – backed by their own research – arguing that the rise of veganism among young people is responsible for the dairy industry’s increasing precarity. Titled “Don’t Cancel the Cow”, the campaign suggests that people’s choices not to consume dairy are ill-informed, and argues for “the need to balance the conversation when it comes to food and the health of our planet”. Arla’s campaign is based on proprietary research that has found that 49% of the UK would change their diet based on what they read on…