The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.
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Food

CHOOSE LIFE: Almost half of meat-eating Brits are ‘pleasantly surprised’ by taste of plant-based alternatives

SARAH LUMLEY: Almost half of meat-eating Brits admit to being “pleasantly surprised” by the taste of plant-based food. Research of 2,000 adults who eat meat found 46 per cent have previously turned their nose up at “different” foods – only to be surprised by the flavour when they actually try them. Nearly half (48 per cent) confessed they wouldn’t generally consider a meal to be “complete” unless it contained meat, while 38 per cent were doubtful about eating plant-based alternatives altogether. However, of those who were pleasantly surprised by meat substitutes, meat-free sausages,…

BETTER LATE THAN NEVER: ‘I became a vegan at 82 and found a new sense of freedom’

PAULA COCOZZA: Frances Day’s husband died during the first wave of the Covid-19 pandemic, so there was no funeral. “It was a horrid, horrid time. I was on my own. It took a long time for me to get fairly steady,” she says. Her 82nd birthday passed, and as the summer wore on, she thought: “I’ve got to do something. I don’t want my life to end now. I want to have a few adventures. Let’s start with veganism.” Day has three children, two of whom are vegans, so she was no stranger to the idea – but for decades it had been personally unthinkable. Her late husband had traditional tastes... She…

BACKSLIDING: Exiting veganism; Identity residue, reaction or ambivalence?

REBECCA GREGSON: Veganism is a dietary lifestyle that boasts of benefits to the planet and personal health, underpinned by a moral philosophy. More than a fad, for many, veganism is a part of who they are. Indeed, studies have found that, relative to vegetarians, self-identified vegans report that their diet is highly central to their identity. Vegans also tend to attribute high-levels of sentience to animals, identify with animals, and strongly support animal rights. Nonetheless, maintaining a vegan lifestyle represents a significant challenge for many people. A Fauntalytics study…

STUDY: Plant-based diet after menopause lowers breast cancer risk in women

ALAN MOZES: Women who follow a healthy plant-based diet after menopause appear to face a substantially lower risk for breast cancer, new French research indicates. After tracking more than 65,000 women for two decades, investigators found those who consumed a healthy, primarily plant-based diet saw their risk for developing any type of breast cancer drop by an average of 14%... But the accent is on "healthy." Breast cancer risk fell only among women whose diets included a significant amount of whole grains, fruit, vegetables, nuts, legumes, vegetable oils and tea or coffee -- even if red…

DROWNING IN MISERY: The dairy industry is blaming vegans for its decline

SOPHIE K ROSA: In April, Arla Foods, Britain’s largest dairy company, launched a campaign – backed by their own research – arguing that the rise of veganism among young people is responsible for the dairy industry’s increasing precarity. Titled “Don’t Cancel the Cow”, the campaign suggests that people’s choices not to consume dairy are ill-informed, and argues for “the need to balance the conversation when it comes to food and the health of our planet”. Arla’s campaign is based on proprietary research that has found that 49% of the UK would change their diet based on what they read on…

SCALING BACK: Getting consumers to care about fishes

TRENT DAVIDSON: For many people, consuming fishes seems more sustainable and less morally problematic than eating chickens, pigs, cows, and other land animals. As a result, aquaculture—and fish farming specifically—has taken off in recent years. Despite this, there are many welfare issues associated with farming fishes, such as disease, environmental degradation, poor treatment, and the suffering these animals endure. As animal advocates confront these issues, they need to learn how to effectively bring them to consumers’ attention so they can mobilize the public to take action for fishes.…

‘Jokers to the Left, Clowns to the Right’: Germany’s new ridiculous animal welfare label

ANNE-SOPHIE BRANDLIN: New plans for regulations such as a mandatory label documenting how animals were reared are supposed to improve animal welfare. Is that a right step toward more transparency for consumers - or greenwashing? Germany's federal government has come up with a draft bill for new regulations regarding animal welfare. "I want good meat from Germany to be served in the future as well. In order to do so, our farms urgently need a perspective they can rely on," Food and Agriculture Minister Cem Özdemir said when introducing his plans. This perspective, he says, includes four…

AN UNCOMFORTABLE TRUTH: UK watchdog bans vegan TV ad for showing violence towards animals

RACHEL HALL: An advertising watchdog has banned a TV ad for Vegan Friendly UK after receiving complaints about graphic violence towards animals. The ad, shown in March, was intended to highlight potential hypocrisy among meat-eaters who said they cared about animal welfare. It showed two women and one man eating around a table juxtaposed with clips of a fish head still gasping for air, a live piglet alongside a pig with its eyes closed and a cow’s face that appeared to have tears coming from its eye. A further clip showed a cow’s skinned head with its eyes and teeth still present lying on…

REGENESIS: Animal agriculture is the new oil, according to George Monbiat’s new book

AARON BASTANI: In the 1990s, decarbonisation was seen as the goal for many environmentalists. Since then the key focus of the green movement has to stop extracting fossil fuels and move to renewable energy. In a new book, one of the worlds foremost environmental campaigners argues that there is a far bigger existential threat to the vertebrate life on earth: Animal Agriculture. SOURCE... DAN SALADINO: In his twelfth book, Regenesis, George Monbiot argues that this chapter in the human story – in which animals play a central role in agricultural systems – must come to an end. In the action…

Gary L. Francione: The Zouma Brothers have been sentenced; Now what about the rest of us?

GARY L. FRANCIONE: West Ham footballer Kurt Zouma pled guilty to violating the Animal Welfare Act by kicking and slapping his cat and causing the cat “unnecessary suffering.” His brother, Yoan Zouma, who plays for Dagenham and Redbridge, filmed the incident and was accused of abetting, counselling or procuring Kurt to violate the law. Kurt was sentenced to do 180 hours of community service and prohibited from keeping any cats for five years. Yoan was sentenced to 140 hours of community service and also prohibited from keeping cats for five years. The Animal Welfare Act prohibits the…