The campaign to promote veganism by exposing the destructive reality of the animal agriculture industry.
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Environment

‘Common Enemy’: New film tells the story of a community fighting back against animal agriculture industry

THE HUMANE LEAGUE: Over the last few decades, residents of Oklahoma have watched their state transform before their eyes. The Illinois River—which supplies drinking water for communities of thousands—has changed from sparkling blue to a murky shade of green. Families who have farmed land for generations are being forced off of it. Since 1990, over three-quarters of agricultural jobs in the state have vanished. The reason? Factory farms. Over 220 million animals are raised and slaughtered in Oklahoma each year. Nearly all come from “concentrated animal feeding operations,” or CAFOs. Big Meat…

Communicating Veganism: Challenges to mainstreaming its ideas across society

NOAH J. WESCOMBE: Veganism, as both a philosophy and social movement, faces numerous challenges to the communication of its ideas across society. As a unique modern counterculture, it stands in contravention of prevailing anthropological discourses that dominate conceptual frameworks. This has led to difficulty in constructing updated virtue epistemologies that result in veganism as a logical moral conclusion. It is clear that new social discourses need developing, and that this is a primary concern for affirming moral agency... An optimal, up-to-date approach to communicating veganism is…

‘Minnesota’s Alt-Meat Revolution’: Pioneer PBS to air documentary on March 21, 2024

PIONEER PBS: In 2020, Minneapolis-based PURIS, the largest processor of pea protein in North America, opened a plant in Dawson. For the past year, Pioneer PBS’ public affairs program Compass has been exploring what the growing popularity of plant-based proteins has meant for Dawson. As consumer demand for plant-based alternatives to meat grows, so does the demand for new methods of farming and food production. What impact will it have on the residents of Dawson and the surrounding rural communities? “Minnesota’s Alt-Meat Revolution” will air on Pioneer PBS on Thursday, March 21 at 9…

STUDY: Competitive ‘price, taste, and convenience’ of plant-based meat would not currently replace meat

JACOB R. PEACOCK: Animal welfare, environmental, and public health advocates believe plant-based meats present a valuable opportunity to mitigate significant negative externalities of industrial animal agriculture, like animal suffering, greenhouse gas emissions, and antimicrobial resistance... The private and public sectors have taken note as well; in 2022, the “plant-based meat, seafood, eggs, and dairy companies” foods industry attracted at least 1.2 billion in private investment activity and at least 874 million in public funding... This enthusiasm has been propelled in some significant…

‘Bezos Earth Fund’: Jeff Bezos is investing $60M in plant-based meat research

ALEXANDRA TREMAYNE-PENGELLY: The Bezos Earth Fund, a philanthropic organization launched by billionaire Jeff Bezos in 2020, is ramping up its commitment to food system transformations with a $60 million investment in alternative protein. The funds will establish the Bezos Centers for Sustainable Protein, a series of research centers focused on boosting the quality and nutritional benefits of sustainable protein products. The initiative also aims to enhance the flavor and texture of alternative meat, in addition to bringing down prices—two challenges alternative meat startups have had to…

‘I Could Never Go Vegan’: Documentary exploring objections to veganism release date announced

THE UP COMING: Dartmouth Films has set 19th April 2024 as the release date for the insightful and provocative documentary 'I Could Never Go Vegan' across the UK and Ireland. Directed by Thomas Pickering and featuring executive producers, including the well-known actress and vegan advocate Alicia Silverstone, the film embarks on a comprehensive journey to dissect the numerous objections that people have towards adopting a vegan lifestyle. Despite the rising trend of veganism, the documentary delves into the reasons why the majority are hesitant to reduce their consumption of animal products.…

PAY-TO-SAY: Animal agriculture’s secret weapons — ‘expert’ academics

GEORGINA GUSTIN: When researchers at the United Nations published a bombshell report in 2006 called “Livestock’s Long Shadow,” the livestock industry soon realized it had a major public relations challenge on its hands. Media outlets around the world covered the report and its main findings: Livestock are a major source of greenhouse gas emissions that need to be reined in, and cutting emissions from the industry should become a focus of public policy, on par with cutting emissions from fossil fuels. It was the first time such a high-level report had come to this conclusion. In the…

BREAKING BAD: Public opinion of Animal Rising’s protest of Grand National horse race

SOCIAL CHANGE LAB: Animal Rising (AR) disrupted the 2023 Grand National (GN), the biggest horse racing event in the UK, causing a delayed start to the race and kickstarting a national conversation about society’s relationship with animals... By its nature, disruptive protest is unpopular. When the US Civil Rights movement was active in the 1960s, approval ratings for Martin Luther King were extremely low. Despite this, civil disobedience has been a vital ingredient for social movements to draw attention to the issues they are fighting for... Heightened salience of an issue leads to more…

‘Feeding Tomorrow’: New documentary will make you rethink where your food comes from

CHARLOTTE POINTING: 'Feeding Tomorrow' is the people who grow food and the people who eat food working together to transform the entire ecology of the planet,” says farmer Mark Shepard in the new documentary Feeding Tomorrow, released on January 23. The film, which has already won multiple awards, including Best Feature Documentary at the Ceres Food Film Festival, guides viewers through the current reality of the food system, which prioritizes fast and cheap production, and as a result, is destroying ecosystems, fuelling climate change, and threatening our health. But, as the name suggests,…

OMNIVORE DILEMMA: Moralistic stereotyping of vegans

BEN DE GROEVE: Attitudes toward vegans can be markedly ambivalent. On the one hand, vegans may evoke admiration among omnivores for their moral commitment to their vegan diet and lifestyle. On the other hand, vegans may be subjected to stigmatization for appearing to display moralistic traits indicating arrogance and overcommitment. This ambivalence in stereotypical impressions has recently been termed the “vegan paradox”  and is theorized to stem from the cognitive dissonance people may feel from eating meat: Omnivores may view vegans as morally committed because they embody care for…