The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.
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ENVIRONMENT

Environment

Have we reached ‘peak meat’?

EMIKO TERAZONO: 'Meat consumption in developed countries show signs of having peaked amid health scares and environmental and sustainability concerns. It has enormous implications for the planet, the $US1.2 trillion ($1.7 trillion) livestock meat market and individual traders... “I see it as a natural development in the food industry,” says Paul Martinelli, managing director of the meat supplier that has been working out of Smithfield since the 1980s. “There is a lot of interest in the product and our clients are asking us about it. They may choose to do it more in January and February than…

Veganuary campaign bus ads reinstated after complaints

ROSIE GREENAWAY: 'Two advertisements promoting Veganism which were removed from public transport by bus company Arriva are to be reinstated after the Veganuary campaign successfully fought the decision. The ads – which launched on 20 buses in Shrewsbury and Telford on 9 December – had been organized and funded by a local vegan group and were due to run for four weeks. Arriva’s decision to remove them came after the company reported complaints, although it would not disclose the number of complaints, nor discuss their nature... Arriva initially offered a full refund for the advertising, but…

BRAVO: Best Actor Award Winner Joaquin Phoenix Made the Golden Globes Go Vegan

MEG ZUKIN: 'Joaquin Phoenix was an influential voice at the Golden Globes on Sunday night not just because he won best actor in a drama for his performance in “Joker.” According to sources, the actor — who is a staunch animal rights activist — also convinced the Hollywood Foreign Press Association, the organization that runs the Golden Globes, to implement its first all-vegan menu at the ceremony’s star-studded dinner. Phoenix suggested the idea to the Globes, and played a key role in persuading them to make the switch, insiders told Variety... Phoenix obliquely acknowledged his role in the…

STUDY: Veganuary could save a million animals in one month

DAN WHITEHEAD: 'A vegan charity which encourages people to stop eating meat in January says more than one million animals could be saved throughout the month. Veganuary estimates that 350,000 people will attempt a vegan diet in January 2020, in what is the seventh year of the challenge. The organisation also claims the environmental impact of so many people going vegan will be significant. James Poore, an environmental researcher at the University of Oxford, produced the figures. He said: "We calculated the environmental impacts of the current diet and the vegan diet for every country…

STUDY: Animal Agriculture Costs More In Health Damage Than It Contributes To The Economy

JEFF MCMAHON: 'U.S. farms cost the economy more in health and environmental damage than they contribute to the economy, according to a recent study in the Publication of the National Academy of the Sciences. For 20 economic sectors, the study compares the cost of premature deaths from particulate air pollution to the value added to the economy. Farms performed worst, driven down by animal agriculture. “At the margin, we're seeing that the damages from air pollution provided by farms are larger than the marginal value that the farms provide in economic terms,” said co-author Inês M.L.…

Why Veganuary Is the Perfect New Year’s Resolution for Reducing Your Impact in 2020

SOPIE HIRSH: 'With the climate crisis accelerating at the fastest rate we've ever seen and with vegan options at the top of their game, there’s no time like the present to try living a vegan lifestyle. Eating plant-based has a significantly lower environmental impact than any other diet, including a vegetarian, pescatarian, or meat-eating diet; veganism is the kindest diet for animals; and a diet rich in plants is generally healthier than one filled with animal products. A great way to dip your toes into the vegan lifestyle is by participating in Veganuary for the month of January.…

Animal Protection, Conservation Groups Sue the USDA for Gutting Pig Slaughterhouse Oversight

BUSINESS WIRE: 'Seven organizations dedicated to protecting the animals, people, and environments that suffer due to industrial animal agriculture filed a lawsuit today against the U.S. Department of Agriculture (USDA) challenging its decision to reduce oversight at pig slaughterhouses and eliminate limits on the slaughter speeds, exposing pigs to greater suffering and flouting federal humane slaughter, meat inspection, and environmental protection laws. The lawsuit was filed in the U.S. District Court for the Western District of New York on behalf of Farm Sanctuary, Animal Equality, the…

Industrial dairy farming is taking over in Wisconsin, raising environmental concerns

LEE BERGQUIST: 'Concentrated animal feeding operations, or CAFOs, are growing rapidly and taking over an increasing share of the Wisconsin’s milk production. Often referred to as industrial or mega-farms, they can house thousands of cows in massive metal buildings. Cows are milked three times a day in an operation that runs around the clock and tankers full of milk head in and out at all hours. Some newer industrial buildings run the length of a half-dozen football fields; farmers have been known to fly drones inside to get a bird's-eye view of their operations. The average size of a…

Elite vegan athletes: What made them change their lifestyle

ALEXANDER WHITE: 'There is no doubt about it, veganism is huge in the modern world. Meat-imitating vegan products have infiltrated almost all major supermarkets across the globe and have changed the way people lead their lives. Elite athletes aren’t immune from the trend, despite prevailing wisdom suggesting much of the protein sports starts need to stay in peak physical condition should come from animal products. Here, we look at 10 superstars who have adopted a plant-based diet and why they made the significant change to their lifestyles'.  SOURCE... …

How plant-based meat is stretching New Zealand’s cultural and legal boundaries

BETH DALEY: 'Earlier this year, the New Zealand-based pizza chain Hell Pizza offered a limited-edition “Burger Pizza”. Its customers weren’t told that the “meat” was plant-based. Some customers complained to the Commerce Commission, which enforces consumer law in New Zealand. Yet, others did not mind – or even appreciated – the move. The Commerce Commission, however, warned that the stunt likely breached consumer protection law... In October, the Commerce Commission warned the pizza chain that it had probably breached the Fair Trading Act 1986. In particular, it had likely made false or…