The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.

NO RESPITE, NO MERCY: Shocking video of Vietnam wet market where animals are cut-up with scissors and struggle to escape

LUKE ANDREWS: Shocking footage of a wet market in Vietnam has revealed frogs having their legs cut off with scissors, turtles struggling to escape from cages, and fish being hit with knives as the coronavirus pandemic ravages the globe. Chickens and ducks were also seen sitting on top of each other in cramped cages that were placed next to the decapitated bodies of other ducks, while the skinned bodies of dogs lay on market tables. Workers were often seen handling animals without wearing face masks, aprons and, in one case, plastic gloves... One clip from the market shows piles of frog…

Plant-based steaks: Coming soon to a 3D printer near you

TOVA COHEN: Israeli start-up Redefine Meat plans to launch 3D printers to produce plant-based steaks mimicking real beef next year in a bid for a slice of the fast-growing alternative meat market. Meat substitutes are increasingly popular with consumers concerned about animal welfare and the environment, boosting sales at Beyond Meat, Impossible Foods and Nestle. Redefine Meat, based in Rehovot, south of Tel Aviv, will first market test its “Alt-Steak” at high-end restaurants this year before rolling out its industrial-scale 3D printers to meat distributors in 2021. “You need a 3D printer…

PLANT REVOLUTION: Persuading China to switch to ‘fake’ pork

SARAH TREANOR: Half of the world's pork is eaten in China, and the acceleration has been rapid. In the 1960s China annually consumed less than 5kg per capita. By the late 1980s this was 20kg and has since tripled to over 60kg, according to UN figures. But the mass-market meat industry has brought with it some very pressing problems, not least, disease. In 2019 African swine fever led to the mass slaughter of pigs in China, and prices rose 25-30%. And this week, a new strain of flu with "pandemic potential" has also been identified in pigs within China. This has thrown a sharp focus on meat…

WHAT IS MEAT?: The definition could have a significant impact on the future of our food, our health and the planet

ANDY LAMEY: How we ultimately define the word “meat” — could have a significant impact on the future of our food supply, our health and the health of the planet. It’s no secret by now that the case against meat keeps getting stronger. The social, environmental and ethical costs of industrial agriculture — exacerbated by a pandemic being traced back to a live animal market, and a vulnerable meat processing industry — have become too obvious and damaging to ignore.. For centuries, the definition of meat was obvious: the edible flesh of an animal. That changed in 2013, when the Dutch scientist…

PANDEMONIUM: China study warns of possible NEW ‘pandemic virus’ from farming pigs

REUTERS: A team of Chinese researchers looked at influenza viruses found in pigs from 2011 to 2018 and found a “G4” strain of H1N1 that has “all the essential hallmarks of a candidate pandemic virus”, according to the paper, published by the U.S. journal, Proceedings of the National Academy of Sciences (PNAS). Pig farm workers also showed elevated levels of the virus in their blood, the authors said, adding that “close monitoring in human populations, especially the workers in the swine industry, should be urgently implemented”... The study said pigs were considered important “mixing…

FORECAST: Will Plant-based ‘completely replace’ animal products in 15 years?

DEAN BEST: Plant-based food will "completely replace" animal products within 15 years, the founder and CEO of US meat-alternatives group Impossible Foods has forecast. Speaking to CNBC after Impossible Foods announced a listing with coffee-shop giant Starbucks in the US, Pat Brown set out his projection for the growth of the plant-based sector, which is rapidly expanding in a number of markets. "From a nutritional standpoint, our products match the protein quality and content of the animal products that they replace," Brown told the business broadcaster. This is why I think people are…

OZO: New Plant-Based Meat Line Giving Away One Million Vegan Burgers in a Van Tour

THE BEET: Looking to meet your new favorite plant-based burger? Enter: OZO, a new collection of vegan burgers and ground “meat” products from Planterra Foods. Now, the brand behind the “beef,” Planterra Foods will be dispatching a specially-equipped fleet of OZO vans to head to curbsides around the country to distribute freshly-cooked, individually-wrapped plant-based burgers for vegans and the vegan-curious alike to enjoy nationwide. Sampling vans began their journeys earlier this month with stops in Denver, Boulder, Detroit, Chicago, and Los Angeles, followed by Seattle and Portland, in…

LIVE FOR LESS: Veganism proves affordable choice

ELENA ORDE: Lockdown has been a time of introspection for many – especially if you’ve been furloughed or have less work coming in. There is now an almost unprecedented amount of time for reflection – on the state of the world, on our own personal choices, and on the kind of future we’d like to be a part of. One of the apparent results of this introspection has been an increase in public interest in vegan diets. Mintel’s report found that a quarter of 21 to 30-year-olds say the idea of going vegan has become more appealing to them since the pandemic started... Despite an obvious surge in…

SURVEY: Plant-based wins out over meat-free and vegan claims

SAM DANLEY: Transparency and highlighting plant ingredient inclusion is more likely to win over consumers than meat-free or vegan claims, according to GlobalData. The data and analytics company found 71% of global consumers said plant-based claims are somewhat or very appealing, compared to 42% for meat-free and 39% for vegan. The reason may be due to the association between plant-based claims and health and wellness attributes... While vegans comprise only a small portion of the global population, plant-based claims have positive connotations for flexitarians and low-meat dieters, who may…

Very Good Butchers: World’s Second Plant-Based IPO Sees Shares Increase by 790% in First Week of Trading

VEGCONOMIST: Following the success of Beyond Meat’s IPO last year, The Very Good Food Company (VGF) was the second plant-based company to successfully launch onto the stock market when it began trade began under the ticker “VERY” on 18th June. Investor Eat Beyond Global Holdings has announced it has already seen a 790% increase in share price. Global Newswire reports that Eat Beyond’s investment in VGF was at a price of $0.25 per Common Share. The Common Shares were listed on the Canadian Securities Exchange on June 16, 2020 and commenced trading at market open on June 18, 2020. By June 22,…