‘FLESH OF MY FLESH’: Vegan burger hyped for tasting like ‘human meat’ wins award
EMILY LEFROY: If you’ve ever had the desire to taste human flesh, you’ve now got a chance to give it a whirl between buns. Swedish plant-based food brand Oumph! created the unusual flesh-flavored burger, which won a Silver Brand Experience and Activation Lion at the Cannes Lions Festival of Creativity last week.
If you’re concerned the special-edition bizarre “meat” may not be realistic enough, do not fear — a spokesperson said they’ve done their best to make sure it’s as lifelike as possible, crafting it from soya, mushrooms and wheat protein as well as plant-based fats and “a mysterious…