The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.
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THE BIG QUESTION: When will we stop eating animals?

CALUM CHACE: Jacy Reese Anthis is a polymath and rising star in the fields of Effective Altruism (EA) and artificial intelligence (AI). He is a co-founder of the Sentience Institute and the author of the 2018 book “The End of Animal Farming”. EA is the project of identifying the most impactful strategies to help others, and the book grew out of EA research into the best ways to help animals. He explains his thinking on animals and AI in the latest episode of The London Futurist Podcast. Many people think that factory farming is one of the most pressing ethical problems in today's world. A…

‘Emissions Impossible’: How emissions from big meat and dairy are heating up the planet

IATP: This report for the first time estimates the methane emissions of five of the largest meat corporations and ten of the largest dairy corporations. Their combined methane emissions are roughly 12.8 million tonnes, which equates to over 80% of the European Union’s entire methane footprint. These companies’ emissions represent around 3.4% of all global anthropogenic methane emissions and 11.1% of the world’s livestock-related methane. The report also provides the latest estimates for the overall greenhouse gas (GHG) emissions of the same companies, which amount to around 734 million…

BEYOND THE ‘BEYOND’: Plant-based meat trends go beyond the burger

JANET FORGRIEVE: Despite global concerns for the earth and the animals, taste, price and the craving for new options are still the key drivers of consumers’ decisions to add more plant-based products to their diets. In a survey earlier this year of 3,500 consumers by research firm Veylinx, 77% of respondents said they could be swayed to purchase more plant-based products, with 35% saying improved taste would drive that decision and 28% citing a lower price. In contrast, concerns for the environment and animal welfare ranked last on the list of reasons respondents cited. In fact, warnings…

IN THE NILE: Watch attendees of COP27 conference in Egypt deny destructive impact of animal agriculture on climate change

KLAUS MITCHELL: Plant Based News (PBN) founder Klaus Mitchell gave a talk on the environmental impact of animal agriculture at COP27. The 2022 United Nations Climate Change Conference started on Monday, November 6. It is this year taking place in Sharm El Sheikh, Egypt. The annual event sees world leaders gather together to work on plans to address the climate crisis. It is thought that around 90 heads of state and representatives from more than 190 countries will be in attendance. Previous COP events have proved controversial due to their omission of discussion of animal agriculture.…

International celebrities, academics and business leaders call on world leaders to end factory farming

LOOK TO THE STARS: More than 200 prominent individuals have united through an international open letter to call on world leaders at the COP27 climate conference to end factory farming and transform our global food system. The letter – organized by Compassion in World Farming as part of its new End of the Line for Factory Farming global campaign – highlights the urgent need to transform our global food system and calls on world leaders to support and deliver a global agreement on food and farming at the United Nations General Assembly. It is being released on Solutions Day at the conference.…

Veganism in Japan: How ‘soft’ activism is changing minds in a meat-eating nation

RUBY RAMSDEN: Japan is a country with a long history of government-enforced meat bans. The first meat-ban, enacted in 673 CE, prohibited the consumption of horses, dogs, chickens, and monkeys, and was likely issued to promote rice cultivation and dissuade citizens from hunting during the spring and summer seasons. Other meat bans had various motivations, from economic to religious. In his book Animal Care in Japanese Tradition, W. Puck Brecher points out that local Japanese religion typically encouraged good treatment of animals, in contrast with Judeo-Christian teachings, which have long…

UNDENIABLY WAIRY: How ‘big dairy’ infiltrated TikTok

BJORN OLAFSSON: If you don’t know who “MrBeast” is, your kids almost certainly do. He’s massive with the Gen Z demographic, consistently trending on TikTok and YouTube, most famous for eye-grabbing philanthropic stunts or Squid Game recreations, sometimes reaching over a billion views a month. He’s also the latest influencer to collaborate with Undeniably Dairy, a massive, multiyear, marketing campaign designed to boost sagging sales of milk worldwide. But this campaign isn’t a ‘how do you do fellow kids’ cringey faux pax. These videos are popular, cool even: Iced coffee hacks. Cooking…

SURVEY: 42% of consumers believe plant-based food will replace meat by 2032

MOHSINA DODHIYA: New consumer research has found that four out of 10 consumers worldwide think most people will ditch meat for plant-based food in the next decade. The study was conducted by global insights and advisory consultancy GlobeScan and EAT, a science-based non-profit for global food system transformation. They surveyed almost 30,000 consumers in 31 markets around the world across healthy, sustainable, and equitable food provision. The results were presented in the second edition of the Grains of Truth series. Key findings include 42% of the respondents claiming that in the next 10…

The Public’s Verdict: Factory farming puts profits ahead of climate and animals, according to new poll

CIWF: Most people around the world believe factory farming puts profits ahead of taking care of the climate, environment and animals – according to new poll results released by Compassion in World Farming on Adaptation and Agriculture Day (12th November) at the COP27 climate conference in Egypt. The YouGov research – conducted in 13 countries – was commissioned by the international NGO to mark the launch, at COP27, of a global movement, backed by celebrities and NGOs, calling on world leaders to put an end to factory farming. It shows that the majority of people think factory farming puts…

BEING VEGAN: New report links veganism with a stronger sense of well-being

POLITICS.CO.UK: A new report 'Wellbeing and Veganism: A Concept Report 2022' by The Vegan Society asks whether veganism can be a pathway towards a greater sense of wellbeing and connection with ourselves, our values and nature. This is the society’s first concept report, which brings together insights from across a range of literature to begin to address the gap in knowledge concerning the relationship between a vegan lifestyle, happiness, and other areas of wellbeing. Considering questions such as “Do we have to sacrifice hedonism if we want to live a life with more meaning?” and “What…