The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.
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DAIRY

Dairy

VEGAN TRENDS: Why sustainable consumption will be the new post-coronavirus normal

PI DATAMETRICS: While the world is now preoccupied with the global Covid-19 pandemic, one trend was beginning to emerge from the new year before anyone knew what the coronavirus was: eco-conscious and sustainable consumption... According to Statista, electric car sales surged 220pc from Q1 2010 to Q4 2019 and Booking.com noted Gen Zers say the environmental impact that travelling has is an important factor when deciding where to go. With those key pieces of information in mind, let us see what the top eco-conscious and sustainability trends were going into 2020. With ingredients such as…

Food giants appointing teams to focus on plant-based products

FMCG NEWS GLOBAL: Forty percent of "leading" food firms, including Kroger, Tesco, Nestle and Unilever, now have dedicated teams focused on plant-based products, according to new research from collaborative investor network the FAIRR Initiative... FAIRR's research found that two in five global food giants with combined annual revenues of $459bn now have dedicated teams to develop and sell plant-based alternatives to meat and dairy, with Tesco and Unilever ranked top... The figures were published following a four-year investor engagement programme between the FAIRR Initiative and 25 large…

FAKE OUTRAGE: Farm at center of goat cruelty scandal may have to close, as more supermarkets pull products

COLIN DRURY: The farm at the centre of a horrific goat cruelty scandal... may have to be shut down, its owner has said. Animals were secretly filmed being punched, kicked and slammed on their back at Far Marsh Farm, near Hull in East Yorkshire. Tesco, Waitrose, Sainsbury’s and Marks and Spencer all said they would immediately drop St Helen’s Farm dairy products – which are made using milk produced at Far Marsh – after being alerted to the brutality on Monday. On Tuesday, Ocado did likewise... But Tesco, Sainsbury’s and Waitrose were continuing to sell the brand’s milk, cheese and butter in…

U.S dietary guideline committee blasted for ignoring health risks of dairy

MARIA CHIORANDO: A cornerstone nutritional report which will inform the next five years of federal dietary guidance has been criticized for failing to warn against the dangers of dairy consumption. The Dietary Guidelines Advisory Committee's (DGAC) scientific report, which was compiled the Committee's 20 health expert members, reviews the latest dietary and nutrition research. It will be used by the USDA and the Department of Health and Human Services (HHS) to develop the 2020-2025 Dietary Guidelines for Americans. While the report was praised for recommending that Americans should opt for…

Join the Farmed Animal Conference E-Summit for FREE (August 3-9, 2020)

ANIMAL PLACE: The critical issues affecting farmed animals are only increasing during this global pandemic, and as animal activists, vegans, environmentalists, and plant-based eaters we know we must do more. But what? And how? Join the Farmed Animal Conference E-Summit (FACES) August 3-9. This FREE online event about the future of the farmed animal movement is sponsored by Animal Place and Plant Based Network, and features activists, scientists, authors, filmmakers and other impactful voices in the farmed animal movement! Topics include farmed animal behavior, the role of sanctuaries as…

British company offering meat lovers £2,000 to go vegan for a month

LIZZIE THOMSON: Would some extra cash persuade you to change your eating habits? A company is offering to pay meat lovers £2,000 each to go vegan for a month. Research agency VeganLiftz has revealed it’s looking to recruit three meat eaters who are willing to go plant-based for a month, to highlight the benefits of a vegan diet. Anyone interested needs to live in Newcastle, Glasgow, Birmingham, Liverpool or London – as these cities have been found to have the most meat-eaters... Jason Hughes, founder of VeganLiftz.com, said: ‘Our main aim at VeganLiftz.com is to debunk any myths out there…

CARTON OF MISERY: Goats punched, hit, kicked and ‘left lame’ at farm supplying milk to British supermarkets

JANE DALTON: Animals were subjected to a string of brutal attacks at a farm that sells goats’ milk to Tesco, Sainsbury’s, Waitrose and other supermarkets, footage from hidden cameras has revealed. Goats were seen on video being punched, kicked, hit with a pole and slammed onto their backs at a plant that supplies St Helen’s Farm, in east Yorkshire. The animals were also filmed crying in pain as they were held by their necks, had their ears tagged or their tails twisted... About an hour’s worth of video was passed to the Surge animal rights group, which then showed it to a vet and to lawyers…

STUDY: Plant-based diets shown to lower blood pressure, even if you cheat a little

UNIVERSITY OF WARWICK: Consuming a plant-based diet can lower blood pressure even if small amounts of meat and dairy are consumed too, according to new research from the University of Warwick... They argue that any effort to increase plant-based foods in your diet and limit animal products is likely to benefit your blood pressure and reduce your risk of heart attacks, strokes and cardiovascular disease. They conducted a systematic review of previous research from controlled clinical trials to compare seven plant-based diets, several of which included animal products in small amounts, to a…

WHERE’S THE BEEF?: The entire meat supply chain faces perilous future

JIM GILES: Global meat consumption will drop by close to 3 percent in 2020, the United Nations predicted recently. That would be the second consecutive annual fall. So what’s going on?... Let’s look at the issue on three time scales. Things look bad for the industry on every one. When policymakers and investors first turned their attention to climate change, energy was the first target. The result was the ongoing decarbonization of the electricity grid. Other sectors, including transport, came later. Now we’re seeing the rise of electric vehicles. The food sector, which contributes around a…

THE PEDDLING OF VEGANISM ON SOCIAL MEDIA: It’s not a diet, and it’s certainly not about YOU!

COLLEEN DE BELLEFONDS: There's a joke vegans love to roll their eyes at: How do you know someone's vegan? Don't worry, they'll tell you. Sure, not every vegan is like that. But for vegan influencers like Yovana Mendoza, formerly known as Rawvana on YouTube (because she followed a raw vegan diet), that outspoken, often ride-or-die dedication to her vegan diet was not just her personal ethos–it was her brand. "The vegan community tends to be very passionate," says Yovana, who at one point boasted as many as half a million subscribes on YouTube (2 million on her Spanish language channel) and…