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STUDY: 30% of Americans Are Willing to Consider a Meat-Free Thanksgiving

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America’s youngest adults are driving these shifting attitudes toward meat, with 44% of those aged 18-24 and 45% of those aged 25-34 declaring that they are contemplating a meat-free Thanksgiving.

BUSINESS WIRE: ‘Nearly 30% of Americans are willing to consider celebrating Thanksgiving without the turkey, or any other meat, according to new research from The Meatless Farm Co, the plant-based food company known for its meat-free burgers, ground and sausage products. The most influential factor for Americans to consider eating more meat-free meals is personal health, with almost 60% of respondents stating that health concerns over meat – or the positive health benefits of a plant-based diet – is top of mind for them. Others cited weight loss (14%), animal welfare (14%) and the environment (13%) as other key considerations for going meat-free… This research is based on responses from 1,050 adult respondents across six age groups and across all 50 states…

The new research, conducted by market research firm Dynata, on behalf of Meatless Farm, offers insight into Americans’ shifting attitudes toward meat, including how likely they are to consider a meat-free Thanksgiving and the factors that would influence their decision to consider adopting more meat-free meals. America’s youngest adults are driving these shifting attitudes toward meat, with 44% of those aged 18-24 and 45% of those aged 25-34 declaring that they are contemplating a meat-free Thanksgiving. This is in comparison to just 14% of Americans aged 65+ who are sticking with tradition…

The Meatless Farm Co is a plant-based protein company known for its meat-free burger patties, meatless ground and sausage products. Almost indistinguishable from meat in terms of taste and texture, Meatless Farm’s products are 100% plant-based, gluten-free and made using the highest-quality, non-GMO ingredients available. The company launched in the UK in 2018 and has since expanded into Europe, Canada and the UAE… The company was founded by Morten Toft Bech after he and his wife discovered the difficulty of preparing quick and easy protein-filled meals for their family, who follow a predominantly plant-based diet’. SOURCE…

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