The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.
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DIET

Diet

Veganuary isn’t a fad or trendy diet – it’s a chance to live a more ethical life

CASPAR SALMON: 'Well into Veganuary and the head-scratching confusion over just exactly what veganism is continues.The perception of veganism as a diet or passing fad has somehow clung on in the health pages of our newspapers...There is a continual debate in the media about whether ‘the diet’ is healthy. This is beside the point. There is a stream of misinformation designed to trick people into believing that vegetarianism and veganism are simply not possible. This madness must stop, and it’s extraordinary that it has endured this long... Making the personal choice to live more ethically…

ANIMAL AGRICULTURE: Impossible Foods CEO slams ‘the most destructive technology on Earth by far’

DANIEL HOWLEY: 'Impossible Foods CEO Pat Brown is bringing the heat to CES 2020 in Las Vegas, America’s biggest consumer tech trade show. The head of the plant-based meat company not only debuted two new products, a ground pork and pork sausage alternative, but slammed the meat industry in an interview with Yahoo Finance, calling it "the most destructive technology on Earth by far." The company's ultimate goal is to completely replace animals as a form of food by 2035. Impossible Foods already offers a beef alternative in its Impossible Burger, which uses plants and includes a soy-based…

These psychological tricks can help you go vegan this January

MATT REYNOLDS: 'Once seen as the preserve of hippies and animal welfare activists, in 2019 veganism went mainstream. A growing awareness of the impact that our diets have on animals, our health and the environment has sent people clamouring for plant-based alternatives to meat and animal products. And fast food chains – eager to cash in on the popularity of plant-based diets – are racing to introduce meat-free versions of their flagship products. All this means that you can expect this year’s Veganuary – the annual drive to get people to give up animal products for an entire month – to be…

MEAT THE RESISTANCE: Most meat-eaters know Veganism is ethical and good for the environment but remain indifferent

VENESSA CHALMERS: 'Most meat eaters admit Veganism is ethical and good for the environment, a survey has revealed. But University of Bath experts found lovers of bacon, pork and steak also fear a plant-based diet would taste bland. Results of the poll of 1,000 meat-loving Britons showed 70 per cent thought a vegan diet was sustainable and ethical. The study, which comes while many will be attempting 'Veganuary', also revealed half of Brits believed it was healthy. However, they are clearly put off by a diet without animal produce, with half rating the food as tasteless. Although veganism…

Veganuary campaign bus ads reinstated after complaints

ROSIE GREENAWAY: 'Two advertisements promoting Veganism which were removed from public transport by bus company Arriva are to be reinstated after the Veganuary campaign successfully fought the decision. The ads – which launched on 20 buses in Shrewsbury and Telford on 9 December – had been organized and funded by a local vegan group and were due to run for four weeks. Arriva’s decision to remove them came after the company reported complaints, although it would not disclose the number of complaints, nor discuss their nature... Arriva initially offered a full refund for the advertising, but…

BRAVO: Best Actor Award Winner Joaquin Phoenix Made the Golden Globes Go Vegan

MEG ZUKIN: 'Joaquin Phoenix was an influential voice at the Golden Globes on Sunday night not just because he won best actor in a drama for his performance in “Joker.” According to sources, the actor — who is a staunch animal rights activist — also convinced the Hollywood Foreign Press Association, the organization that runs the Golden Globes, to implement its first all-vegan menu at the ceremony’s star-studded dinner. Phoenix suggested the idea to the Globes, and played a key role in persuading them to make the switch, insiders told Variety... Phoenix obliquely acknowledged his role in the…

Veganuary: How Netflix’s The Game Changers and plant-based chefs are turning Veganism around

LIM LI YING: 'The links between diet and health have been thrust into the spotlight with Netflix’s documentary The Game Changers, in which Formula 1 world champion Lewis Hamilton and former body builder Arnold Schwarzenegger discuss success on a plant-based diet... Demand for plant-based options are on the rise. Apart from plant-based meat options, there is a need to look at the implications of a plant-based diet... Chef Arnaud Hauchon, culinary curator at Fivelements, understands the lifestyle and how we can no longer “force” people to convert to a diet. “All of the deadliest diseases…

STUDY: Veganuary could save a million animals in one month

DAN WHITEHEAD: 'A vegan charity which encourages people to stop eating meat in January says more than one million animals could be saved throughout the month. Veganuary estimates that 350,000 people will attempt a vegan diet in January 2020, in what is the seventh year of the challenge. The organisation also claims the environmental impact of so many people going vegan will be significant. James Poore, an environmental researcher at the University of Oxford, produced the figures. He said: "We calculated the environmental impacts of the current diet and the vegan diet for every country…

Dieline’s Trend Report 2020: It’s A Plant-Based World

BILL MCCOOL: '2020 is finally here, and it's that time of year where we get to play Nostradamus and tell you where the future of food, branding and package design is heading. This is the sixth installment of Dieline's Trend Report for 2020'. SOURCE... RELATED VIDEO:

STUDY: Animal Agriculture Costs More In Health Damage Than It Contributes To The Economy

JEFF MCMAHON: 'U.S. farms cost the economy more in health and environmental damage than they contribute to the economy, according to a recent study in the Publication of the National Academy of the Sciences. For 20 economic sectors, the study compares the cost of premature deaths from particulate air pollution to the value added to the economy. Farms performed worst, driven down by animal agriculture. “At the margin, we're seeing that the damages from air pollution provided by farms are larger than the marginal value that the farms provide in economic terms,” said co-author Inês M.L.…