The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.
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The Meatless Mindset: A Retail Revolution?

JOVAN BUAC: The number of people turning vegan is on the rise, particularly amongst the younger generation, with a quarter of British millennials saying the Covid-19 pandemic has made veganism more appealing. Animal cruelty and a more sustainable, healthier lifestyle are just some of the reasons why many choose to become vegan. The non-profit organisation Veganuary has been a driving force in boosting the appeal of trying a plant-based diet, specifically around its January campaign which last year saw over five million people participate. As more people begin to explore veganism, there is a…

MASS EXTERMI-NATION: Case dropped against animal rights activist for exposing farmed animal torture

WILLIAM MORRIS: Prosecutors have dismissed a second case against an Iowa animal rights activist who recorded secret video of hogs being euthanized at two Iowa pork facilities. Cresco native Matt Johnson, an activist affiliated with the organization Direct Action Everywhere, made headlines in early 2020 when he released footage of hundreds of pigs being killed in Grundy County by Iowa Select Farms, a major pork producer, early in the pandemic. Unable to ship pigs to slaughterhouses that were shuttered due to COVID, Select Farms euthanized the animals by shutting down ventilation in their…

FAD FOOD?: Turns out, a lot of vegans would not recommend Veganuary

RACHEL MOSS: If you’re flirting with the idea of veganism, pledging to take part in Veganuary might seem like the obvious first move. But some fully fledged vegans are not convinced it’s the best way to convert people long-term. In a poll of Reddit’s largest vegan subreddit, r/vegan, which has more than 756,000 members, 41% of the community said they would not recommend Veganuary to people. Respondents raised concerns that the month-long challenge “depicts veganism as a fad diet, when in reality it is a holistic lifestyle”. Others questioned whether four weeks is enough to create…

Rachel Konrad: ‘The plant-based meat market will quickly morph into the entirety of the meat market’

VEGCONOMIST: As one of Asia’s leading food-tech startups, NextGen Foods has been in the vegan news frequently following its $20 million fundraise as well as the US launch of its flagship TiNDLE plant-based chicken. The Singapore based brand also named former Tesla and Impossible Foods executive Rachel Konrad as its first independent board member. Vegconomist took the opportunity to speak with Konrad a few months into her new role and to find out more about why the future of meat is already here... V: What do you think the plant-based food market will look like in 5 years’ time? RK: Great…

The national security case for lab-grown and plant-based meat

MATT SPENCE: During my time at the Pentagon and National Security Council, we not only prepared for war but also searched for opportunities to address global risks without conflict and used technology to address long-term security risks. One of the most immediate, politically feasible, and high-impact ways to do this is for the U.S. government to invest in and accelerate alternative ways to produce meat... Alternative proteins are a new way to produce meat, either directly from plants or by cultivating it from animal cells. Singapore is already selling meat made from actual animal cells; if…

As 71% of Americans dabble in plant-based, 2022 will be a high-stakes brand battleground

T.L. STANLEY: For home cooks, grocery channels from Walmart to Safeway now stock a wide variety of egg alternatives, frozen veggie-friendly meals, vegan cheese and meatless burgers, chicken and sausage. Tuna-free tuna and seafood-less crab cakes? They’re not just in specialty stores anymore. The abundant supply aims to meet a growing demand: 71% of U.S. adults reported trying at least one plant-based product in 2021, according to Datassential, and 48% look for products labeled “plant based,” per the Hartman Group, while 67% have tried non-dairy milk, says Morning Consult, citing that one in…

Meat and dairy gobble-up farming subsidies worldwide, which is bad for you and the planet

MARCO SPRINGMANN: The global food system is in disarray. Animal agriculture is a major driver of global heating, and as many as 12 million deaths from heart disease, stroke, cancers and diabetes are each year connected to eating the wrong things, like too much red and processed meat and too few fruits and vegetables. Unless the world can slash the amount of animal products in its food system and embrace more plant-based diets, there is little chance of avoiding dangerous levels of climate change and mounting public health problems. Agricultural subsidies help prop up a food system that is…

REPORT: A third of UK consumers are willing to try lab-grown meat

FOOD STANDARDS AGENCY: A survey into public perceptions of emerging alternative proteins has revealed that a third of UK consumers would try cultured meat... It also revealed a greater number - 6 in 10 of us - are willing to try plant-based products many of which are already on the market. The Food Standards Agency research also highlights how important food safety is to consumers with it being the top factor in encouraging people to try lab-grown meat or edible insects. Assurance around food safety is already the main reason people are willing to eat plant-based proteins. The survey comes…

8 plant-based doctors we think you should follow

HAPPY COW: Are you curious about going vegan for the coming Veganuary 2022, but often feel bombarded with conflicting nutritional advice from others around you? Do you feel overwhelmed with the various streams of information available online, each one with contrasting facts? We understand that navigating this can be tricky, and that you are looking for honesty and credibility in your search. In recent years, many more doctors, dieticians, and other health professionals are starting to advocate for a plant-based diet. This is largely because of the potential health risks associated with the…

Will Tuttle: The pandemic and the goddesses of retribution

WILL TUTTLE: In ancient Greek mythology, the three Furies (the Erinyes) were goddesses of retribution who punished human beings for committing crimes against the natural order. It is long past time for us to awaken to the basic fact that our enslavement, sexual abuse, and killing of billions of cows, chickens, and other fully sentient animals is a dreadful and massive crime against them, against the Earth and the natural order, and, ultimately, against ourselves. It is time for us to realize that we are indeed being severely punished for this ongoing crime of animal agriculture. Animal…