The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.
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‘Impossible Pork’ captivated CES 2020 Las Vegas

CLIFFORD COLBY: 'Here comes the other faux white meat. Impossible Foods, the brand behind last year's Impossible Burger 2.0 craze, captivated the attention of CES 2020 by launching a plant-based pork replacement called Impossible Pork. The man-made pork substitute is designed for kosher and halal certification, and can be used in any recipe that calls for ground pork. Impossible Foods plans to roll out Impossible Sausage later this month in five test cities... Impossible Burger 2.0 is now available in more than 7,000 Burger King locations across the US, as well as restaurants in the US, Hong…

Lab-grown food will soon destroy farming and save the planet

GEORGE MONBIOT: 'We are on the cusp of the biggest economic transformation, of any kind, for 200 years. While arguments rage about plant- versus meat-based diets, new technologies will soon make them irrelevant. Before long, most of our food will come neither from animals nor plants, but from unicellular life. After 12,000 years of feeding humankind, all farming except fruit and veg production is likely to be replaced by ferming: brewing microbes through precision fermentation. This means multiplying particular micro-organisms, to produce particular products, in factories... It comes in the…

Grocers roll-out plant-based burgers – at prices below Beyond Meat

RICHA NAIDU: 'Kroger, the biggest U.S. grocer, rolled out its own line of plant-based imitation meat burgers nationwide under its Simple Truth in-house brand. The retailer said its pea protein-based products would be sold at “more affordable prices” than competing brand-name imitation meat... A Kroger spokeswoman said the company’s own-brand plant-based meat was developed by an in-house R&D team and produced by a third-party... And a two-patty-pack would sell at about $4.99 to loyalty-card-holding customers... German-owned discount supermarket Aldi U.S., which sells Meatless Meatballs…

ANIMAL AGRICULTURE: Impossible Foods CEO slams ‘the most destructive technology on Earth by far’

DANIEL HOWLEY: 'Impossible Foods CEO Pat Brown is bringing the heat to CES 2020 in Las Vegas, America’s biggest consumer tech trade show. The head of the plant-based meat company not only debuted two new products, a ground pork and pork sausage alternative, but slammed the meat industry in an interview with Yahoo Finance, calling it "the most destructive technology on Earth by far." The company's ultimate goal is to completely replace animals as a form of food by 2035. Impossible Foods already offers a beef alternative in its Impossible Burger, which uses plants and includes a soy-based…

APOCALYPSE COW: Outrage at UK documentary calling for end to all animal farming

DAN SATHERLEY: 'A new documentary aired in the UK, which calls for farming to be phased out in favour of food grown from bacteria in factories. George Monbiot's Apocalypse Cow aired on Wednesday night (UK time) on Channel 4. It begins with Monbiot - who was arrested last year during an Extinction Rebellion protest - saying flying less and getting rid of plastic straws isn't going to be enough to save the world from ecological catastrophe. "There's a bigger culprit that hardly anybody is talking about," he intones. "The food industry is destroying the living world and it appears to be…

These psychological tricks can help you go vegan this January

MATT REYNOLDS: 'Once seen as the preserve of hippies and animal welfare activists, in 2019 veganism went mainstream. A growing awareness of the impact that our diets have on animals, our health and the environment has sent people clamouring for plant-based alternatives to meat and animal products. And fast food chains – eager to cash in on the popularity of plant-based diets – are racing to introduce meat-free versions of their flagship products. All this means that you can expect this year’s Veganuary – the annual drive to get people to give up animal products for an entire month – to be…

MEAT THE RESISTANCE: Most meat-eaters know Veganism is ethical and good for the environment but remain indifferent

VENESSA CHALMERS: 'Most meat eaters admit Veganism is ethical and good for the environment, a survey has revealed. But University of Bath experts found lovers of bacon, pork and steak also fear a plant-based diet would taste bland. Results of the poll of 1,000 meat-loving Britons showed 70 per cent thought a vegan diet was sustainable and ethical. The study, which comes while many will be attempting 'Veganuary', also revealed half of Brits believed it was healthy. However, they are clearly put off by a diet without animal produce, with half rating the food as tasteless. Although veganism…

Have we reached ‘peak meat’?

EMIKO TERAZONO: 'Meat consumption in developed countries show signs of having peaked amid health scares and environmental and sustainability concerns. It has enormous implications for the planet, the $US1.2 trillion ($1.7 trillion) livestock meat market and individual traders... “I see it as a natural development in the food industry,” says Paul Martinelli, managing director of the meat supplier that has been working out of Smithfield since the 1980s. “There is a lot of interest in the product and our clients are asking us about it. They may choose to do it more in January and February than…

Veganuary campaign bus ads reinstated after complaints

ROSIE GREENAWAY: 'Two advertisements promoting Veganism which were removed from public transport by bus company Arriva are to be reinstated after the Veganuary campaign successfully fought the decision. The ads – which launched on 20 buses in Shrewsbury and Telford on 9 December – had been organized and funded by a local vegan group and were due to run for four weeks. Arriva’s decision to remove them came after the company reported complaints, although it would not disclose the number of complaints, nor discuss their nature... Arriva initially offered a full refund for the advertising, but…

BRAVO: Best Actor Award Winner Joaquin Phoenix Made the Golden Globes Go Vegan

MEG ZUKIN: 'Joaquin Phoenix was an influential voice at the Golden Globes on Sunday night not just because he won best actor in a drama for his performance in “Joker.” According to sources, the actor — who is a staunch animal rights activist — also convinced the Hollywood Foreign Press Association, the organization that runs the Golden Globes, to implement its first all-vegan menu at the ceremony’s star-studded dinner. Phoenix suggested the idea to the Globes, and played a key role in persuading them to make the switch, insiders told Variety... Phoenix obliquely acknowledged his role in the…