The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.
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VEGAN TRENDS: Why sustainable consumption will be the new post-coronavirus normal

PI DATAMETRICS: While the world is now preoccupied with the global Covid-19 pandemic, one trend was beginning to emerge from the new year before anyone knew what the coronavirus was: eco-conscious and sustainable consumption... According to Statista, electric car sales surged 220pc from Q1 2010 to Q4 2019 and Booking.com noted Gen Zers say the environmental impact that travelling has is an important factor when deciding where to go. With those key pieces of information in mind, let us see what the top eco-conscious and sustainability trends were going into 2020. With ingredients such as…

REPORT: Meat alternatives and food subsidies could help ‘millions of people lose weight’ in the UK

FRAZER MAUDE: Subsidies for healthy food, plain packaging for unhealthy food, and more research into meat alternatives could help the UK's obesity crisis, according to a new report. The report - Turning The Tables - by social policy think-tank Demos, found that too many people face "significant barriers to eating healthy diets". The report recommends: A government fund for the development of lab-grown meat or meat alternatives, and subsidising healthy foods that are already low in price, such as tinned tomatoes, carrots, and frozen vegetables to make healthy options much cheaper... The…

British police record 172 Vegan ‘hate crimes’ in past five years, after winning same legal protections as religion

GEORGIA SIMCOX: Vegan crimes are rising in Britain as more people choose to follow Veganism, prompting calls for the attacks to be given a special status... 172 crimes relating to Veganism happened over the past five years, with just nine in 2015 rising to 55 last year... Last year, 1.16 per cent of the population, 600,000 people, were vegan according to surveys by Ipsos Mori. It quadrupled from 150,000 in 2014... It comes after vegan Jordi Casamitjana won a landmark case after his lawyers argued that ethical Veganism satisfies the tests required for it to be a philosophical or religious…

Where’s the beef? Shorten the supply chain with plant-based meat

JASMINE REIMER: The pandemic has exposed what Chase Purdy called the "Achilles heel of the modern US meat system". Purdy's article claims that just a single meat processing plant in Sioux Falls, South Dakota is responsible for 5% of US pork production. In April 2020 that plant and a few adjacent others shut down due to coronavirus, resulting in a thirty-six percent decrease in the slaughter of cows and thirty-seven percent decrease in pigs, as reported by the US Department of Agriculture data. In addition, the traditional meat supply chain is crowded with middlemen and connecting links…

Food giants appointing teams to focus on plant-based products

FMCG NEWS GLOBAL: Forty percent of "leading" food firms, including Kroger, Tesco, Nestle and Unilever, now have dedicated teams focused on plant-based products, according to new research from collaborative investor network the FAIRR Initiative... FAIRR's research found that two in five global food giants with combined annual revenues of $459bn now have dedicated teams to develop and sell plant-based alternatives to meat and dairy, with Tesco and Unilever ranked top... The figures were published following a four-year investor engagement programme between the FAIRR Initiative and 25 large…

STUDY: Targeting the conscious mind to reduce demand for meat

MIA RISHEL: Encouraging people to reduce their meat intake poses its own challenges, but a growing body of research is providing insight into the most effective ways of doing so. In this study, a group of researchers reviewed contemporary literature on interventions targeted at “conscious determinants” of behavior; in other words, the conscious system of learning and memory used to explain and predict our behavior... The review included over 25,000 observations of individuals or individual meat purchases and looked at self-monitoring and various educational interventions connecting meat…

Join the Farmed Animal Conference E-Summit for FREE (August 3-9, 2020)

ANIMAL PLACE: The critical issues affecting farmed animals are only increasing during this global pandemic, and as animal activists, vegans, environmentalists, and plant-based eaters we know we must do more. But what? And how? Join the Farmed Animal Conference E-Summit (FACES) August 3-9. This FREE online event about the future of the farmed animal movement is sponsored by Animal Place and Plant Based Network, and features activists, scientists, authors, filmmakers and other impactful voices in the farmed animal movement! Topics include farmed animal behavior, the role of sanctuaries as…

Walmart to Carry Impossible Foods’ Plant-Based Burgers in Meat Isle of 2,100 Stores

RHIAN HUNT: Another brand of plant-based burgers is coming to the shelves of Walmart on a large scale, according to a press release from Impossible Foods, a leading maker of meat substitutes in the USA and elsewhere. Packages of Impossible Burger, which the company describes as its "flagship product," will soon be on offer in the retail giant's meat section, and will also be available for delivery or for pickup at Walmart store locations. Impossible Foods notes stocking of its 12-ounce Impossible Burger packages in over 2,000 Walmart stores and super-centers will boost the number of…

British company offering meat lovers £2,000 to go vegan for a month

LIZZIE THOMSON: Would some extra cash persuade you to change your eating habits? A company is offering to pay meat lovers £2,000 each to go vegan for a month. Research agency VeganLiftz has revealed it’s looking to recruit three meat eaters who are willing to go plant-based for a month, to highlight the benefits of a vegan diet. Anyone interested needs to live in Newcastle, Glasgow, Birmingham, Liverpool or London – as these cities have been found to have the most meat-eaters... Jason Hughes, founder of VeganLiftz.com, said: ‘Our main aim at VeganLiftz.com is to debunk any myths out there…

CARTON OF MISERY: Goats punched, hit, kicked and ‘left lame’ at farm supplying milk to British supermarkets

JANE DALTON: Animals were subjected to a string of brutal attacks at a farm that sells goats’ milk to Tesco, Sainsbury’s, Waitrose and other supermarkets, footage from hidden cameras has revealed. Goats were seen on video being punched, kicked, hit with a pole and slammed onto their backs at a plant that supplies St Helen’s Farm, in east Yorkshire. The animals were also filmed crying in pain as they were held by their necks, had their ears tagged or their tails twisted... About an hour’s worth of video was passed to the Surge animal rights group, which then showed it to a vet and to lawyers…