The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.
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REGULATION

Regulation

Mississippi Ends Ridiculous Ban On Labeling Veggie Burgers ‘Veggie Burgers’

NICK SIBILLA: 'In a win for the First Amendment, Mississippi will no longer ban plant-based food companies from labeling their products with terms like “veggie burgers” and “vegan bacon.” On Thursday, the state dropped rules that would have enforced the labeling ban, and instead replaced them with common sense. Under the new regulations now in effect, a plant-based meat alternative won’t be considered “mislabeled” if it uses an adjective like “meatless,” “plant-based,” or “vegan,” on its labeling. Previously, meatless marketers could risk fines of up to $1,000 “per offense,” even jail time.…

Burger wars heat up as plant-based meat faces backlash

BETH GREENFIELD: 'Anyone who food shops or eats out, even occasionally, has likely noticed the influx of plant-based meat alternatives on the market... Now comes the backlash — led by both an aggressive ad campaign and a series of legislative efforts. “What’s hiding in your plant-based meat?” asked a full-page ad in the New York Times about the “ultra-processed imitations” filled with mysterious ingredients — to which Impossible Foods shot back “the Impossible Burger has none of the noxious slaughterhouse contaminants that can be found in almost all ground beef from cows.” Call it the…

U.S. bill calls for ‘no-meat’ labeling

NATHAN OWENS: 'A federal bill that would require that plant- and cell-based meat products be labeled as "imitation" was introduced in Washington last week. The bill has the support of farmers and ranchers. Others call it an unnecessary overreach. Plant-based foods created to look, feel and taste like beef or chicken are growing in popularity. Lawmakers have tried, and succeeded at times, to pass laws that call for producers of such products to be fined for improper labeling. Their reasoning is that shoppers are unintentionally buying meatless meats instead of the real thing... To address…

The Shadowy Beef Lobbyist Fighting Against Plant-Based Meat

MARTHA DANIEL: 'Pat Brown is on a mission to save the planet by cutting one thing from our lives: cows. The Impossible Foods CEO is determined to cut the consumption of beef to save our planet from the jaw-dropping effects of big agriculture. One obstacle standing in his way: Richard Berman, a powerful Washington lobbyist. Berman, who served as the inspiration for Nick Naylor in Thank You For Smoking, has made a name for himself going to bat for special interest groups fighting losing battles to save their image. He’s lobbied to protect things like cigarettes and high fructose corn syrup,…

Are Experimental Genetically Engineered Factory Farm Animals Vivisection?

GE FREE NZ: 'AgResearch annual report (2019) on genetically engineered (GE) animal trials reinforce the findings of Friends of the Earth Genetically Engineered Animals: From Lab to Factory Farm report. The reports detail that all GE techniques have the …AgResearch annual report (2019) on genetically engineered (GE) animal trials reinforce the findings of Friends of the Earth ‘Genetically Engineered Animals: From Lab to Factory Farm’ report. The report detail that all GE techniques have the ability to cause unintended effects leading to horrific suffering for the sentient animals who undergo…

THE REAL INCONVENIENT TRUTH: Animal agriculture severely under-reported in climate change news coverage

SOPHIE KEVANY: 'There’s an expectation that information worth knowing will find its way into the headlines. War, famine, disease, hurricane paths... and, more recently, climate change. It’s all there. One item, however, regularly escapes scrutiny: the role our animal-centric food production plays in global warming and environmental pollution. Estimates vary, but animals reared for beef, milk, cheese, eggs and other consumer products create between 14.5% and 51% of global greenhouse gas (GHG) emissions. According to a recent study published by Sentient Media, a more realistic figure could be…

Meat industry sues California for animal protection ‘overreach’

JONATHAN STEMPEL: 'California was sued by the largest U.S. trade group for meat packers and processors, which wants to block enforcement of a voter-approved measure requiring farmers to provide more space for animals being raised for food. The North American Meat Institute, whose members include processors such as Tyson Foods and retailers including Walmart, said enforcing Proposition 12 would hurt producers and consumers by significantly increasing their costs. It also said the measure, which passed last November with 63% of the vote, was an “overreach” that violated the U.S.…

‘Cultivated’ meat could be the most-consumer-friendly term for cell-cultured meat, suggests research

ELAINE WATSON: 'The term ‘clean meat’ is confusing (and carries the tacit implication that regular meat is 'dirty’), while ‘cell-based meat’ – a more neutral term favored by some startups – doesn’t poll well with shoppers. ‘Lab-grown’ is a food marketer’s nightmare. But ‘cultivated meat’ might just tick all the boxes when it comes to describing growing meat from animal cells, without slaughter, suggests new research. Regulators will ultimately decide how companies in the nascent cell-cultured meat industry must label their wares, but over the past couple of years, stakeholders have sought…

Mozaffarian & Glickman: Our Food is Killing Too Many of Us

D. MOZAFFARIAN & D. GLICKMAN: 'Americans are sick — much sicker than many realize. More than 100 million adults — almost half the entire adult population — have pre-diabetes or diabetes. Cardiovascular disease afflicts about 122 million people and causes roughly 840,000 deaths each year, or about 2,300 deaths each day. Three in four adults are overweight or obese. More Americans are sick, in other words, than are healthy. Instead of debating who should pay for all this, no one is asking the far more simple and imperative question: What is making us so sick, and how can we reverse this…

Plant-based food makers new regulation says they can keep calling their products ‘meat’ in Mississippi

CARMEN REINICKE: 'It may soon be legal to call a veggie burger a veggie burger in Mississippi... A new regulation proposed by the Mississippi Department of Agriculture reverses an earlier labelling law that made it a crime for vegan companies to use words like "burger" "bacon" and "hot dog" on products not derived from animal protein. The change is the result of a First Amendment lawsuit brought against the state by Upton's Naturals and the Plant Based Foods Association, with the Institute for Justice. Upton's sued the state of Mississippi saying that the regulation violated its First…