The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.
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Corporations

‘Impossible Pork’ captivated CES 2020 Las Vegas

CLIFFORD COLBY: 'Here comes the other faux white meat. Impossible Foods, the brand behind last year's Impossible Burger 2.0 craze, captivated the attention of CES 2020 by launching a plant-based pork replacement called Impossible Pork. The man-made pork substitute is designed for kosher and halal certification, and can be used in any recipe that calls for ground pork. Impossible Foods plans to roll out Impossible Sausage later this month in five test cities... Impossible Burger 2.0 is now available in more than 7,000 Burger King locations across the US, as well as restaurants in the US, Hong…

Plant-Based Cheese Is Finally Undergoing A Revolution

BRIAN KATEMAN: 'According to The Good Food Institute, SPINS retail sales data released this past July showed that grocery sales of plant-based foods that directly replace animal products grew 31% in the past two years to reach $4.5 billion. Plant-based milk was the most developed of all plant-based categories, accounting for 13% of all dollar sales of retail milk, followed by “other plant-based dairy.” But within that category, one sector seems to be lagging behind: plant-based cheese. Although dollar sales of plant-based cheese grew 19% in the past year and 69% over the past two years, it…

Grocers roll-out plant-based burgers – at prices below Beyond Meat

RICHA NAIDU: 'Kroger, the biggest U.S. grocer, rolled out its own line of plant-based imitation meat burgers nationwide under its Simple Truth in-house brand. The retailer said its pea protein-based products would be sold at “more affordable prices” than competing brand-name imitation meat... A Kroger spokeswoman said the company’s own-brand plant-based meat was developed by an in-house R&D team and produced by a third-party... And a two-patty-pack would sell at about $4.99 to loyalty-card-holding customers... German-owned discount supermarket Aldi U.S., which sells Meatless Meatballs…

ANIMAL AGRICULTURE: Impossible Foods CEO slams ‘the most destructive technology on Earth by far’

DANIEL HOWLEY: 'Impossible Foods CEO Pat Brown is bringing the heat to CES 2020 in Las Vegas, America’s biggest consumer tech trade show. The head of the plant-based meat company not only debuted two new products, a ground pork and pork sausage alternative, but slammed the meat industry in an interview with Yahoo Finance, calling it "the most destructive technology on Earth by far." The company's ultimate goal is to completely replace animals as a form of food by 2035. Impossible Foods already offers a beef alternative in its Impossible Burger, which uses plants and includes a soy-based…

APOCALYPSE COW: Outrage at UK documentary calling for end to all animal farming

DAN SATHERLEY: 'A new documentary aired in the UK, which calls for farming to be phased out in favour of food grown from bacteria in factories. George Monbiot's Apocalypse Cow aired on Wednesday night (UK time) on Channel 4. It begins with Monbiot - who was arrested last year during an Extinction Rebellion protest - saying flying less and getting rid of plastic straws isn't going to be enough to save the world from ecological catastrophe. "There's a bigger culprit that hardly anybody is talking about," he intones. "The food industry is destroying the living world and it appears to be…

WE HAVE MET THE ENEMY: The Animal Ag Alliance’s ‘network’ view of animal rights groups

AGDAILY: 'The Animal Agriculture Alliance announced its new website and updated resources to celebrate the beginning of a new decade... One of the Alliance’s newly updated resources is the animal rights activist groups web. The web details how activist groups are connected through funding, project collaboration and flow of staff and volunteers. “The purpose of this web is to show that while some groups publicly represent themselves as moderate and others are more upfront about their radical views, they are all connected with the same agenda of ending animal agriculture,” said Kay Johnson…

Have we reached ‘peak meat’?

EMIKO TERAZONO: 'Meat consumption in developed countries show signs of having peaked amid health scares and environmental and sustainability concerns. It has enormous implications for the planet, the $US1.2 trillion ($1.7 trillion) livestock meat market and individual traders... “I see it as a natural development in the food industry,” says Paul Martinelli, managing director of the meat supplier that has been working out of Smithfield since the 1980s. “There is a lot of interest in the product and our clients are asking us about it. They may choose to do it more in January and February than…

Record number of live lambs and calves exported from Australia to Israel for meat in 2019

SUE SURKES: 'A record-breaking 691,327 live lambs and calves were transported to Israel for fattening and slaughter last year, the Israeli animal rights group Animals reported. The figure marks an increase of 5,514 over the number of animals that arrived in the country on live shipments in 2018 and continues a trend of annual increases in live imports (with the exception of 2017, which saw a slight dip). By way of comparison, 95,545 live animals were imported for the meat industry in 2009 and 228,711 in 2014, Animals said. Numerous reports of animal abuse connected with the live shipment…

Second Dairy Giant Files for Bankruptcy as Milk Sales Fall

TRACI RORK: 'One of America’s oldest and most recognized dairy producers, Borden Dairy, announced it is filing for bankruptcy, making it the second dairy dynasty to do so in as many months as consumption of milk continues to decline... Milk consumption has dropped 6% in the U.S. since 2015 and 40% since 1975, according to U.S. Department of Agriculture data. Borden’s announcement on Sunday comes after the country’s leading milk producer, Dean Foods, filed for Chapter 11 bankruptcy in November and announced plans to sell the company. Both dairies are based out of Dallas, Texas... The company…

Veganuary campaign bus ads reinstated after complaints

ROSIE GREENAWAY: 'Two advertisements promoting Veganism which were removed from public transport by bus company Arriva are to be reinstated after the Veganuary campaign successfully fought the decision. The ads – which launched on 20 buses in Shrewsbury and Telford on 9 December – had been organized and funded by a local vegan group and were due to run for four weeks. Arriva’s decision to remove them came after the company reported complaints, although it would not disclose the number of complaints, nor discuss their nature... Arriva initially offered a full refund for the advertising, but…