The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.
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FARMING

Farming

‘Out of Sight, Out of Mind’: How much animal cruelty is a pork chop worth?

KATHLEEN PARKER: "Out of sight, out of mind" has served humans well in the modern meat market, where neatly packaged animal parts protect us from the inhumane realities of industrialized animal "production." Once seen, the methods of procurement cannot be unseen, and we're forced to make a choice: Do we shrug and buy meat that has been created inhumanely, or do we demand that industry adapt a means of production to reflect a moral people? This is essentially the question the Supreme Court must entertain in a case filed by the National Pork Producers Council and the American Farm Bureau…

STUDY: How pigs resolve conflicts, according to science

TOVE DANOVICH: As anyone who has ever been on a team or a tight friend group knows, an unresolved conflict can tear a group apart. Sometimes it can be easier for a third party to step in to keep the peace and calm everyone down. Humans do this but studies have also shown the behavior in wolves, primates and birds. A new study published in Animal Cognition this month finds that pigs too adopt a strategy of “triadic contact” to resolve conflicts within their groups. First study author, Giada Cordoni at the University of Turin wrote in an email that they were surprised to see a “consolatory…

THE BIG QUESTION: When will we stop eating animals?

CALUM CHACE: Jacy Reese Anthis is a polymath and rising star in the fields of Effective Altruism (EA) and artificial intelligence (AI). He is a co-founder of the Sentience Institute and the author of the 2018 book “The End of Animal Farming”. EA is the project of identifying the most impactful strategies to help others, and the book grew out of EA research into the best ways to help animals. He explains his thinking on animals and AI in the latest episode of The London Futurist Podcast. Many people think that factory farming is one of the most pressing ethical problems in today's world. A…

‘Emissions Impossible’: How emissions from big meat and dairy are heating up the planet

IATP: This report for the first time estimates the methane emissions of five of the largest meat corporations and ten of the largest dairy corporations. Their combined methane emissions are roughly 12.8 million tonnes, which equates to over 80% of the European Union’s entire methane footprint. These companies’ emissions represent around 3.4% of all global anthropogenic methane emissions and 11.1% of the world’s livestock-related methane. The report also provides the latest estimates for the overall greenhouse gas (GHG) emissions of the same companies, which amount to around 734 million…

THE ‘UPSIDE’: Why lab-grown meat is far better than factory farmed meat

BRIAN KATEMAN: The Food and Drug Administration completed its first premarket assessment of Upside Foods, which grows meat from cells rather than slaughtered animals. It concluded that it had “no further questions” about the safety of how the company produces its chicken. Although Upside Foods still requires approvals from the Department of Agriculture before it can sell its chicken products in restaurants and supermarkets, it’s a monumental leap forward in creating a more ethical and healthy form of meat. Not everyone, of course, is cheering for chickenless chicken. Cell-cultured meat has…

Challenge: PETA launches $1 million design competition to create vegan wool

JENNIFER HAHN: Animal rights organisation PETA has launched the Vegan Wool Challenge, calling on designers and researchers to develop a vegan alternative to sheep's wool with a lower environmental impact. The competition will award $1 million to the first entrant who develops a bio-based or bioengineered material that mimics the look, feel and performance of wool and is adopted by a major fashion brand. The hope is that this will help to cut emissions from the wool industry and support PETA's ongoing campaign against animal cruelty. "Even on 'sustainable' and 'responsible' farms, workers…

‘Vegan Geographies: Spaces Beyond Violence, Ethics Beyond Speciesism’

OPHELIE VERON: I am excited to share a new volume that I co-edited with my colleagues Paul Hodge (University of Newcastle), Andrew McGregor (Macquarie University), Simon Springer (University of Newcastle) and Richard J. White (University of Sheffield Hallam), and published by Lantern in March this year. Veganism as an ethics and a practice has a recorded history dating back to antiquity. Yet, it is only recently that researchers have begun the process of formalizing the study of veganism. Whereas occasional publications have recently emerged from sociology, history, philosophy, cultural…

International celebrities, academics and business leaders call on world leaders to end factory farming

LOOK TO THE STARS: More than 200 prominent individuals have united through an international open letter to call on world leaders at the COP27 climate conference to end factory farming and transform our global food system. The letter – organized by Compassion in World Farming as part of its new End of the Line for Factory Farming global campaign – highlights the urgent need to transform our global food system and calls on world leaders to support and deliver a global agreement on food and farming at the United Nations General Assembly. It is being released on Solutions Day at the conference.…

Veganism in Japan: How ‘soft’ activism is changing minds in a meat-eating nation

RUBY RAMSDEN: Japan is a country with a long history of government-enforced meat bans. The first meat-ban, enacted in 673 CE, prohibited the consumption of horses, dogs, chickens, and monkeys, and was likely issued to promote rice cultivation and dissuade citizens from hunting during the spring and summer seasons. Other meat bans had various motivations, from economic to religious. In his book Animal Care in Japanese Tradition, W. Puck Brecher points out that local Japanese religion typically encouraged good treatment of animals, in contrast with Judeo-Christian teachings, which have long…

UNDENIABLY WAIRY: How ‘big dairy’ infiltrated TikTok

BJORN OLAFSSON: If you don’t know who “MrBeast” is, your kids almost certainly do. He’s massive with the Gen Z demographic, consistently trending on TikTok and YouTube, most famous for eye-grabbing philanthropic stunts or Squid Game recreations, sometimes reaching over a billion views a month. He’s also the latest influencer to collaborate with Undeniably Dairy, a massive, multiyear, marketing campaign designed to boost sagging sales of milk worldwide. But this campaign isn’t a ‘how do you do fellow kids’ cringey faux pax. These videos are popular, cool even: Iced coffee hacks. Cooking…