The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.
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FARMING

Farming

TO FREEDOM BORN: Pregnant pig that escaped factory farm to give birth is ‘not out of the woods’

CAROLINE LOWBRIDGE: Anna Aston, the dog walker who found Matilda, said she was confused when she first came across the pigs in the woods... "I knew they weren't wild boar; they just looked like ordinary pigs," she said. "I was thinking, 'This isn't right'. You just don't get them in a wood". She contacted Brinsley Animal Rescue, which offered to help and has found a prospective home for the pigs at a Midlands animal sanctuary. "Wherever she has come from, she deserves a safe and happy life with her little family," said Mrs Aston. "I think she has earned her freedom now." Jon Beresford, who…

MANEKA GANDHI: The brave new world of veganism

MANEKA GANDHI: When Britain’s largest bakery, Greggs, brought, a vegan sausage roll into the market, it was attacked by a senior reporter as “Stalinist”, and the idea of having a vegan roll as “nauseating”. In India, we never have this problem, because almost everyone at the top of society/media/government/sport/films is vegetarian. But all over the world hundreds of vegans/vegetarians can tell you horror stories about the reactions of “conservatives”. One study found that more than half of vegetarians had experienced discrimination, and nearly 10% of vegetarians said that family had…

BEE FREE: Israeli company to save bees from extinction while producing pure honey

SHANI ASHKENAZI: When Efrat and Ofir Dvash were children in Moshav Hatzav in Israel's south, their father grew tomatoes in the family greenhouse. The siblings had a special role: they were the bees. Because the tomatoes were being raised in a closed, humid greenhouse, there was nothing to pollinate the flowers and induce growth. So, brother and sister would run through the rows and shake the plants. Today, some three decades later, they have taken this childhood pastime countless steps forward... Israeli family foodtech company Bee-io seeks to save the bees we need from extinction while…

THE SPECIESIST TEST: Should vegans ‘force’ or raise their children to be vegan?

SHERRY F. COLB: Actor Joaquin Phoenix gave an interview with the Sunday Times. During the conversation, he spoke of his nine-month-old son River. Phoenix said that he would expose the boy to the truth about animal products and the misery they inflict. His son would know that a “happy meal” is anything but. Controversially, Phoenix added that he would not “force” his son to be vegan, though he hoped he would be. Both the question and his answer were provocative... When a person asks a vegan parent or prospective parent whether the latter will “force” her children to be vegan, the question…

UNSUSTAINABLE HYPOCRISY: United Nations now says livestock-based diets key to tackling global malnutrition crisis

HUAXIA: Sustainable consumption of livestock-based diets including meat, eggs, and milk should be prioritized in order to combat malnutrition affecting pregnant mothers and children in low-income countries, UN Nutrition said in a new report launched in Nairobi... Titled "Livestock-Derived Foods and Sustainable Healthy Diets," the report says that resource-constrained households should be encouraged to consume animal-based proteins in order to reduce undernourishment and stunting... It says that plant-based diets alone are not enough to eliminate the global malnutrition crisis, which…

THE TIME IS RIPE: As grocery prices rise, alt-meat takes a bigger bite of Big Meat’s burger

LAURA RELLEY: Plant-based meat was having a moment before the pandemic, nabbing celebrity investors, record-setting IPOs, “Whopper” fast-food deals and high-end chefs who transformed pea protein and soy into savory, expectation-defying deliciousness. Then the pandemic hit, restaurants closed and many Americans were stuck at home battling anxiety and sourdough starters. Industry experts wondered if enthusiasm for this new food category would falter and sales flag — would plant-based meat turn out to be a fad rather than a movement? It fleetingly looked grim: last April plant-based protein…

STUDY: Taste alone won’t persuade Americans to swap out beef for plant-based burgers

ANNA MATTILA: Consumers are more likely to choose a plant-based meat substitute when the restaurant’s advertising highlights the social benefits of doing so rather than its taste, according to recently published research I conducted with a colleague. We also found that showcasing the social costs of meat consumption also leads to a preference for plant-based “meats.” To reach this conclusion, we conducted two online experiments to examine the advertising of plant-based burgers and meatballs. Participants were recruited via the crowdsourcing website Amazon Mechanical Turk. In the first one,…

IN MEMORIAM: The 11th National Animal Rights Day commemorated on Sunday June 6, 2021

CITY NEWS SERVICE: The 11th National Animal Rights Day (NARD11) will be commemorated on Sunday June 6, 2021, in more than 70 cities around the world, plus a global event on Zoom. NARD is part rally, part memorial service. As in past years, a small number of volunteers dressed in black will hold the bodies of dead animals as attendees observe moments of silence. Those animals — who died on their own and were donated by various farms that raise animals for human consumption — serve to represent all non-humans killed for food, clothing, medical experiments and other reasons, and will later be…

WICKED TRANSGRESSIONS: What the COVID-19 crisis is telling humanity

DAVID O. WIEBERS & VALERY L. FEGIN: The world is enveloped in a global health emergency that is exacting enormous medical and economic tolls upon humanity... The medical community finds itself on the front lines throughout the world dealing with the immediate human health consequences of this rapidly evolving crisis and trying to develop therapies and vaccines, as countries and their leaders attempt to mitigate the overwhelming societal and economic devastations that are unfolding... Yet, in the midst of all of the pandemonium and destruction, and as we begin to find our way through…