Anger as vegan advertisement removed from UK Shropshire buses after complaints
The Veganuary campaign, which encourages people to go vegan for the month of January, responded by saying: It’s outrageous these ads have been pulled when the messages are indisputable facts.
KERI TRIGG: ‘Advertisements encouraging people to go meat-free for January have been removed from buses in Shrewsbury and Telford after complaints were made to the operator. ‘Veganuary’ adverts were placed on 20 Arriva buses in the county, paid for by the Shropshire Veggies and Vegans group. They were designed by the national Veganuary campaign, which encourages people to go without animal products for the first month of the year.
It is the second year in a row that a row has broken out over the adverts, but the first time they have been removed due to the complaints. One of the adverts focused on environmental side of veganism, while another was about the treatment of cows in the dairy industry. Michelle D’Arcy-Jewell, who runs Shropshire Veggies and Vegans, said the group was shocked to be told by Arriva that the adverts would be pulled with no further discussion.
She said: “They did not say how many complaints there had been or who from. “It is no different than me seeing a meat advert on the back of a bus. You just think, ‘that doesn’t apply to me’. If you don’t want to look at it, then just don’t. “I don’t know why the bus company has such a problem with it. I feel like it is totally unjustified… “One of the adverts in particular was talking about the environmental impact of going vegan and I think that is a really important message to get out there. The adverts were not misleading at all, they were factually accurate”…
The national Veganuary campaign responded to the decision, saying: “It’s outrageous these ads have been pulled when the messages are indisputable facts. Nearly every day scientists issue new warnings about animal agriculture’s heavy environmental toll and urge us to eat less meat. And every dairy farmer knows that cows, like all mammals, must have a baby in order to produce milk and it is standard practice to separate the calf from the mother within 24 hours. People have a right to know this and decide if it is something they are happy to support”.’ SOURCE…
RELATED VIDEO: