The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.

These psychological tricks can help you go vegan this January


TIP: Go for new meals, not substitutes. Opting for meals that are traditionally meat free will help you re-adjust so that meat no longer becomes the focal point of every meal.

MATT REYNOLDS: ‘Once seen as the preserve of hippies and animal welfare activists, in 2019 veganism went mainstream. A growing awareness of the impact that our diets have on animals, our health and the environment has sent people clamouring for plant-based alternatives to meat and animal products. And fast food chains – eager to cash in on the popularity of plant-based diets – are racing to introduce meat-free versions of their flagship products.

All this means that you can expect this year’s Veganuary – the annual drive to get people to give up animal products for an entire month – to be the biggest yet. Last year, a record 250,000 signed up to Veganuary – an increase of nearly 50 per cent compared to 2018. Between 2006 and 2016, the number of vegans in the UK more than tripled, from 150,000 to 542,000 and while more up-to-date figures are hard to come by, the trend is showing no signs of abating.

Switching your diet for something more ethically and environmentally satisfying can be a challenge, however. Fortunately, psychology – sort of – can lend a helping hand. Here’s how to use the science of habit formation to stick to your goals and have an animal-free January’. SOURCE…


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