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BEYOND FOOD: Three retail sectors going Vegan

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Besides footwear, interiors and beauty, you can now drive a vegan car, stay in a vegan hotel, buy vegan accessories, and with a growing range of pet products, you can even turn your dog vegan.

CARLA HEATH: ‘It’s World Vegan Month and love it or hate it, you can’t deny that veganism has gone mainstream. Ikea is going completely vegan for Christmas, there’s a vegan football club, and M&S will make 100% of its own-brand wines vegan by 2022. The days when vegan food was seen as expensive, niche and unappetising are long gone. Thanks to chain pubs and fast food brands like JD Wetherspoon, Greggs and McDonald’s, cheap, convenient and flavour-packed vegan food is now available to the masses.

But there’s more to being vegan than plant-based food. Traditionally, veganism is about avoiding anything that causes harm to animals, which means no leather handbags, no latex condoms and no tattoos, among other things. What’s more, it’s not just vegans who are buying into the lifestyle. It’s increasingly being seen as a healthier and more sustainable way to live, and non-vegans are dipping their toes in when they want to feel virtuous.

Non-food brands are cottoning on to the idea that veganism is a lifestyle with growing appeal, and we’re seeing vegan products pop up in every retail sector… Besides footwear, interiors and beauty, you can now drive a vegan car, stay in a vegan hotel, buy vegan sex accessories and with a growing range of pet products, you can even turn your dog vegan.

Far from ostracising vegans, we’re evolving into a society that expects vegans – whether they’re full-time, part-time, or every-so-often vegans – to be catered for. Who knows? Maybe one day non-vegan lifestyles will go the way of smoking – fine to enjoy behind closed doors or round the back of the pub, but not something to shout about’. SOURCE…

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