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Veganuary campaign bus ads reinstated after complaints

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Cows must have a baby in order to produce milk and it is standard practice to separate the calf from the mother within 24 hours. People have a right to know this and decide if it is something they are happy to support.

ROSIE GREENAWAY: ‘Two advertisements promoting Veganism which were removed from public transport by bus company Arriva are to be reinstated after the Veganuary campaign successfully fought the decision. The ads – which launched on 20 buses in Shrewsbury and Telford on 9 December – had been organized and funded by a local vegan group and were due to run for four weeks. Arriva’s decision to remove them came after the company reported complaints, although it would not disclose the number of complaints, nor discuss their nature… Arriva initially offered a full refund for the advertising, but after pressure was put upon its head office by Veganuary supporters, the company conceded and lifted the ban.

Jo Reff, a local Shrewsbury resident who volunteers with Veganuary,… Commenting on public backlash against the removal: “It’s been wonderful – the support from everyone who realizes that they’re completely appropriate bus posters has just been wonderful. The image is not a graphic image. It’s just basically saying exactly where the meat and dairy comes from. That’s what’s been hidden from everybody really. We see pictures of happy cows in fields, and that’s not the case at all”…

Prior to the reversal of the decision, Toni Vernelli, head of communications at Veganuary, called the censorship ‘outrageous’. “The messages are indisputable facts. Nearly every day scientists issue new warnings about animal agriculture’s heavy environmental toll and urge us to eat less meat. And every dairy farmer knows that cows, like all mammals, must have a baby in order to produce milk and it is standard practice to separate the calf from the mother within 24 hours. People have a right to know this and decide if it is something they are happy to support.” Vernelli added that Arriva appeared ‘more concerned with protecting people from uncomfortable truths rather than enabling informed consumer choice’.’  SOURCE…

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