Plant-based diets are on the rise in all regions of the world, and consumers are becoming increasingly aware of the link between climate change and food choices.
MOHSINA DODHIYA: New consumer research has found that four out of 10 consumers worldwide think most people will ditch meat for plant-based food in the next decade. The study was conducted by global insights and advisory consultancy GlobeScan and EAT, a science-based non-profit for global food system transformation. They surveyed almost 30,000 consumers in 31 markets around the world across healthy, sustainable, and equitable food provision. The results were presented in the second edition of the Grains of Truth series.
Key findings include 42% of the respondents claiming that in the next 10 years most people will “definitely” or “probably” be eating plant-based food instead of meat. Furthermore, the belief is stronger in younger people as well as those living in Africa and Asia. Meanwhile, North Americans and Europeans are the least optimistic about a large-scale shift toward plant-based eating.
Other findings include 60% of consumers polled claiming to eat healthy food most or all of the time. 22% said that they eat plant-based or vegan food, up from 17% in 2019. The data also highlighted that a growing number of people across all age groups are interested in trying plant-based diets; 40% of Gen Z, almost half (43%) of Millennials, 37% of Gen X, and 28% of Baby Boomers revealed they are interested in following a plant-heavy lifestyle going forward.
Nearly nine in ten consumers (89%) of those asked said they prefer buying environmentally healthy and responsible food. Two-thirds (64%) of them said they are willing to pay more for such products even against the backdrop of the rising cost of living… Chris Coulter, CEO of GlobeScan, stated: “Plant-based diets are on the rise in all regions of the world, and consumers are becoming increasingly aware of the link between climate change and food choices”. SOURCE…