REPORT: Europe and US could reach ‘peak meat’ in 2025
The report forecasts that two-thirds of the alternative protein products in 2035 will be plant-based, a fifth produced by microbes, as Quorn is, and about 10% will be meat grown in bioreactors.
DAMIAN CARRINGTON: The fast growth of plant-based alternatives to animal products could mean Europe and North America will reach “peak meat” by 2025, at which point consumption of conventional meat starts to fall, according to a report.
The study also forecasts that plant-based meats will match regular meat on price by 2023 and that nine out of 10 of the world’s favourite dishes – from pepperoni pizza to sushi – will have realistic alternatives by 2035… The report forecasts that two-thirds of the alternative protein products in 2035 will be plant-based, a fifth produced by microbes, as Quorn is, and about 10% will be meat grown in bioreactors…
The report, by the Boston Consulting Group (BCG) and Blue Horizon Corporation, says it is very likely that alternative proteins will capture 11% of the global protein market by 2035, and 22% if rapid technology and regulatory progress is made.
An increasing number of people are eating meat and dairy alternatives as concern grows over health, the environmental impact of livestock and animal welfare. The report says the annual market for alternative meat, eggs, dairy and seafood products is on course to reach at least $290bn (£210bn) by 2035…
If alternative proteins grow to 11% of sales over the next 15 years, the report estimates that 1bn tonnes of carbon dioxide emissions will have been avoided, farmland equivalent to the area of the UK will have been freed from supporting livestock, and 50bn fewer chickens will have been raised…
The new report is based on an industry survey and more than 40 interviews with experts. It says growing concerns from consumers and investors over the impact of meat is driving demand that will enable alternative protein products to closely match the taste, texture and price of animal proteins, with this alone driving market share up from 2% today to 11% in 2035…
Another report in 2019 suggested most “meat” would not come from slaughtered animals in 2040, while a UN Food and Agriculture Organization director said a year ago that peak meat was getting closer in rich nations. In the UK, school and hospital caterers recently vowed to cut the meat they serve by 20%, and a coalition of the UK’s health professions have called for a climate tax on meat…
Avoiding conventional meat and dairy products is the single biggest way to reduce your environmental impact on the planet, according to scientists. Regular meat consumption was recently linked to a raised risk of heart disease, diabetes and pneumonia. SOURCE…
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