UN-HOLY COW: Vegans in India kick-start Twitter storm to prevent dairy coop from taking down video on dairy malpractices
In the video Unholy Cattle of India, Bengaluru Brigade for Animal Liberation (BBAL) exposed the hidden cruelty of the Indian dairy cooperative society (Amul).
NEW INDIAN EXPRESS: A 2017 FIAPO report revealed that calves were weaned off their mothers’ milk during the first three months at 74 per cent of the 451 dairies surveyed in India. In December, similar malpractices at the dairy farms were unearthed in a video titled Unholy Cattle of India by Bengaluru Brigade for Animal Liberation (BBAL). Indian dairy cooperative society, Amul, filed a case against the person who had uploaded this video for targeting the company by using its advertisements.
To prevent the video from being taken off as well as to expose the hidden cruelty in the dairy industry, today (January 9), Vegan India Movement is organising Tweetathon, where animal rights activists in India will take to Twitter. Vegan activist and co-organiser Amjor Chandran says, “We have been doing tweetathons to make people aware about the cruel truths behind various animal-derived products. We want the video to stay and more people to watch it.”
Chandran feels that Amul wants to silence those championing against cruelty of dairy animals. “Yes, BBAL used a couple of Amul advertisements in the video, but purely as a satirical take on the situation and not to target any single dairy brand,” adds Chandran, who turned vegan in October 2015 after reading an article that claimed consuming milk damaged bones, and later learning about dairy malpractices.
Documentary filmmaker Hemant Agarwal feels that Amul should have just issued a statement that they don’t indulge in such activities. “The video wouldn’t have got so much traction if they had not made the complaint,” he adds. Agarwal join veganism in 2015 after reading a comic strip about aliens who had imprisoned females, artificially inseminated them and then killed the male child. “I realised that this is happening in the dairy and poultry industries, too…
Long-time vegans feel that plant-based milk alternatives are cost-effective if made at home. “I turned vegan when nobody had thought of having vegan cakes and pizzas, so I feel that people who are determined to be vegan, don’t need commercial alternatives,” adds Sonal. .. An FSSAI survey reveals that two out of three Indians drink cow’s milk laced with detergents, urea, caustic soda, paint, among other adulterants, which means even after subjecting the animal to cruelties, the milk that reaches us is not pure, so why even drink it? SOURCE…
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