STUDY: The relationship between people’s psychological well-being and willingness to consume cultivated meat

The research also found that individuals' higher willingness can be motivated by the perception that cultivated meat is as healthy and nutritious, as safe as, and has the same sensory quality as conventional meat, and is beneficial to the society.

SMU: Researchers from Singapore Management University (SMU) have released a study that reveals a positive relationship between people’s psychological well-being and their willingness to consume cultivated meat. The research, titled ‘Higher well-being individuals are more receptive to cultivated meat: An investigation of their reasoning for consuming cultivated meat’, which has been published in international research journal, Appetite, provides the first ever empirical evidence to support this correlation.

The research also found that individuals’ higher willingness can be motivated by the perception that cultivated meat is as healthy and nutritious, as safe as, and has the same sensory quality as conventional meat, and is beneficial to the society…

On what motivated this study, Prof Leung said, “Our earlier research examined the motivational variable of social image concerns that tend to promote Singaporeans’ acceptance of cultivated meat. In this current research, we examined the role played by the psychographic variable of psychological well-being and explored what drives higher well-being individuals to be open to the alternative food choice of cultivated meat.”

“Currently available research literature mainly focuses on the demographic factors that can influence people’s acceptance of cultivated meat, such as age, gender, dietary preference, education. This study, however, approached the topic with an understudied angle by examining one of the important psychographic characteristics that apply to everyone – psychological well-being. It also suggests that food consumption is a meaning-making process where higher well-being individuals, compared to their lower well-being counterparts, are more likely to recognise the societal, health, and safety benefits associated with cultivated meat,” she added. SOURCE…

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