The campaign to promote veganism by exposing the destructive reality of the animal agriculture industry.

Matthew Scully: Hello Cultured Meat, Goodbye to the Cruelty of Industrial Animal Farming

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Appetites that require or excuse the merciless treatment of other creatures are disordered appetites, whether they are satisfied amid the savagery of an Asian wet market or a Western supermarket.

MATTHEW SCULLY: Last month, from Singapore, came news of the world’s first commercial sale of cell-cultured meat, the product of a bioreactor instead of a slaughterhouse. The story received attention mostly in the business pages, not quite registering elsewhere. To read the analysis of price points, scaling issues, and other such details, you would never know that for all humanity a life-changing event had just occurred.

Meat without bloodshed — now that’s a story with legs, and the investment angles are the least of it. Singapore happened to be the site of this civilizational milestone because its government was the first to grant regulatory approval… That was Day One in the age of cellular animal agriculture, setting in motion the rarest of new technology — the kind that can be used only to benevolent effect…

Give the entrepreneurs of Eat Just, and their many counterparts in this field, credit for noble purpose. We often worry about the “dehumanizing” effects technology can have. Here’s a technology designed to rehumanize us, putting mankind’s brilliance and ingenuity all in service to our gentler side.

Gone, as this innovation reshapes the market, is any further claim of necessity for industrial animal farming, an enterprise that long ago slipped the boundaries of reasonable and conscientious practice — to say nothing of an environmental and public-health influence equally reckless. For meat companies — already challenged by popular, plant-based alternatives — culturing technology will mark a radical redirection, and there is no industry more in need of one…

Thinking ahead a generation or two, in best-case terms: Who will miss the slaughterhouses, with their groan of travail that was never easy to bear in any age? It’s not as if we’ve ever pointed to the abattoirs with pride anyway, or situated them where they were likely to draw attention at all…

The historian Yuval Noah Harari, in Sapiens, offers the arresting statistic that in our time “the majority of large animals on planet earth are domesticated farm animals that live and die as cogs in the wheels of industrial agriculture.” That comes to tens of billions of these “uniquely miserable” creatures, their physical and emotional distress utterly disregarded in mass confinement, left to a tortured existence from which any trace of human charity has been expunged, lest it add to cost or slow things down.

The approach of death might bring relief if that process, too — with the frenzied pace of industrial slaughter lines — had not itself been designed as if to inflict maximum fear and dread right up to the end… Indeed, observes Mr. Harari, “if you measure crimes by the sheer amount of pain and misery they inflict on sentient beings,” then our modern, worldwide abuse of factory-farmed animals ranks among the worst crimes in human history.

The attitude that we can go on supporting such a system, buying its products and shrugging off the moral questions, is likewise the world’s biggest case of groupthink. Appetites that require or excuse the merciless treatment of other creatures are disordered appetites, whether they are satisfied amid the savagery of an Asian wet market or against the tidier backdrop of a Western supermarket.

And practical indifference is only harder to explain given the concern and upright intention so many people express for farm animals, at least when we stop to think of their lot. If cultured meat can now break through this problem and offer a way out — the very same products, with none of the misery — why wouldn’t we choose it? SOURCE…

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