VICTORY: Dairy Farmers Forced to Remove Misleading Ads Claiming Milk Has No Growth Hormones
The advertisement claimed there are zero growth hormones in milk produced in Canada, but this is false. IGF-1 is a naturally occurring growth hormone that is present in all cow’s milk, which helps turn baby calves into thousand-pound adults.
ANIMAL JUSTICE: ‘Ad Standards has confirmed that a misleading transit ad campaign paid for by the Dairy Farmers of Canada has been taken down. The advertisement claimed “there are zero growth hormones in milk produced in Canada”, but this is false. IGF-1 is a naturally occurring growth hormone that is present in all cow’s milk, which helps turn baby calves into thousand-pound adults… Many Canadians are shocked to the learn that the dairy industry has a $80 million annual advertising budget, used to dupe people into drinking cow’s milk that is inherently cruel to animals, linked with health problems, and detrimental to the environment…
When Animal Justice heard from concerned citizens who were appalled by the dairy industry’s deceitful ad campaign, we assisted the public in filing complaints to the national regulator. We’re pleased that the truth prevailed, and that this unlawful, misleading messaging will no longer appear on transit stops across the country. It remains to be seen whether television versions of the ads will also be removed. The ad campaign still includes a variety of other problematic ads over which complaints have been filed, such as a claim that only cow’s milk is “real” milk and that other milks are “nuts”.’ SOURCE…
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