IKEA to make half of its restaurant meals plant-based by 2025
Studies show that plant-based proteins use 87%-99% less water, emit 89%-90% fewer GHG, use 93%-96% less land, and 46% less energy than their animal protein equivalents.
TONYA GARCIA: Furniture retailer IKEA said Monday that it plans to make half of its restaurant menu meal offerings plant-based by 2025. Eighty percent of offerings will be non–red meat, and 80% of the packaged food for sale will be plant-based, the company said… IKEA says more than 680 million customers purchased food in the company’s bistros, restaurants and Swedish Food Markets in 2019…
“Research confirms the importance of making sustainable products affordable and desirable, and IKEA can really make a positive difference here,” said Lena Pripp-Kovac, chief sustainability officer at Inter IKEA Group, in a statement… “The more sustainable choice shouldn’t be a luxury for the few. It should be part of people’s everyday life”…
Plant-based menu options have been expanding in the U.S. and abroad. Beyond Meat Inc. has steadily increased the number of items it offers and the number of retailers and restaurants where its products are available… Exposure to plant-based foods through quick-service restaurants, or QSRs, and other food venues is driving consumer exposure…
New brands, products and investment dollars are flooding the category, among them McDonald’s Corp.’s announcement that it is launching a McPlant sandwich… “Studies show that plant-based proteins use 87%-99% less water, emit 89%-90% fewer GHG [greenhouse gases], use 93%-96% less land, and 46% less energy than their animal protein equivalents,” according to a Morningstar report. SOURCE…
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