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‘Not Hot Dog’: Oscar Mayer to launch vegan hot dogs

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Kraft Heinz is the third-largest food company in North America, Oscar Mayer has been making meat products for over 140 years, and the release of a product in a category that has struggled of late is a sign of confidence in the plant-based industry.

ANAY MRIDUL: Chicago-based meat company Oscar Mayer, a subsidiary of Kraft Heinz, is launching a line of plant-based hot dogs, as part of an ongoing collaboration with NotCo. They will debut at Expo West next week.

The two-year-old joint venture between Kraft Heinz and Chilean food tech company NotCo is launching its first plant-based meat product range: a vegan hot dog under the former’s Oscar Mayer brand.

The NotHotDogs and NotSausages, which will be previewed at the Natural Products Expo West in Anaheim (March 12-16), mark Oscar Mayer’s first foray into plant-based meat, and the fourth innovation born out of the Kraft Heinz Not Company venture.

“We know people are hungry for plant-based meat options from brands they know and trust,” said The Kraft Heinz Company CEO Lucho Lopez-May. “In launching the joint venture’s first product in the plant-based meat category, we saw an opportunity to satisfy these consumer cravings, leveraging NotCo’s revolutionary AI technology and the power, equity, and legacy of the Oscar Mayer brand.”

The plant-based wieners will come in original, Bratwurst, and Italian sausage flavours, and hit US supermarkets in Q2 this year. They’re said to replicate the ‘snap’ of the outer casing and the savoury, smoky taste experience associated with Oscar Mayer’s conventional products.

It’s big news for three reasons: Kraft Heinz is the third-largest food company in North America, Oscar Mayer has been making meat products for over 140 years, and the release of a product in a category that has struggled of late is a sign of confidence in the plant-based industry. SOURCE…

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