Sustainable meat may mark the end of the meat industry as we know it

The proportionate, if not significantly higher, rate of meat consumption to the rise in population means that eventually, demand for meat will surpass that of its supply. The answer: Sustainable meat (plant-based and cultured).

DEEPA SUNDARARAJU: ‘With the advent of technology and resources, we have evolved from passive to active consumers. Growing concerns over the environmental impact and sustainability of the meat industry have got many meat eaters realising that cutting back on meat may have more benefits than they previously considered. The proportionate – if not significantly higher – rate of meat consumption to the rise in population means that eventually, demand for meat will surpass that of its supply.

The answer to all – sustainable meat. Plant-based meat was met with resounding success, despite its limited accessibility. Meanwhile, cultured meat looks to be the future game-changer that will revolutionise the meat industry altogether. Consumers are gathering behind sustainable meat due to its health and environmental benefits, as well as for ethical reasons. As sustainable meat is lab-grown, the risk of bacterial pathogens found in “traditional” livestock meat such as E. coli and salmonella are eliminated.

Also, livestock – especially cows – go through immeasurable amounts of food and water – of up to 11,000 gallons a year per cow – and take up vast stretches of land. Cattle gas also makes up for ten percent of greenhouse gas emissions worldwide. Hence the advent of sustainable meat helps in reducing global warming as well. Though cultured meat and plant-based meat both have the same purpose of reducing consumers’ reliance on livestock, the methods used for these two products could not be more different from each other’. SOURCE…

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