Research discovers what encourages people to go vegan
The research revealed that non-vegans were more receptive to health messages about veganism than to environmental or ethics, and that the moral position on veganism was more likely to result in a longer-term commitment to the lifestyle.
SKEMNEWS: ‘Researchers at Edge Hill University have discovered what might encourage people to go vegan. Prof Claire Parkinson, Dr Richard Twine and Naomi Griffin from Edge Hill’s Centre for Human Animal Studies (CfHAS) carried out a year of research funded by The Vegan Society. They found that non-vegans were more likely to go vegan (move to a plant-based diet avoiding all animal foods) if they saw positive health messages and/or had friends and family who were vegan. The study also revealed that the moral position on veganism was more likely to result in a longer-term commitment to the lifestyle.
Prof Parkinson said: “The research revealed that non-vegans were more receptive to health messages about veganism than to environmental or ethics messages. It also showed how important family dynamics are in establishing and maintaining food practices… Dr Twine added: “Some of the most interesting findings of our study are in the way food practices come to constitute everyday routines which can be resistant to change. Family relations were seen to be both barriers and pathways to veganism.
“It was also interesting to see that vegetarian practice was becoming ‘pulled toward veganism’. Barely any of our vegetarian interviewees only excluded meat from their diet but had also begun to exclude other animal products”… Dr Lorna Brocksopp, Research Officer at The Vegan Society, said: “This has been an excellent opportunity for The Vegan Society to be proactively involved in a piece of academic research which will have a direct impact on professional practice’. SOURCE…
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