Craze for Vegan diets makes meat suffer biggest fall in UK’s yearly supermarket sales

Meat sales in UK supermarkets slumped as Veganism rose in popularity. The yearly figures are a blow to the meat industry, which will come under pressure this month thanks to Veganuary.

DARREN BOYLE: ‘Meat sales in supermarkets slumped by £184.6million last year, more than any other grocery type, as veganism rose in popularity. The new figures are a blow to the meat industry, which will come under pressure again this month as many try out veganism thanks to the Veganuary phenomenon. This January 300,000 consumers have already pledged to go meat-free for the whole month.

Britons are spending millions of pounds more on alcohol, tobacco, chocolate and crisps, although sales of bread, yoghurt and fruit juice have fallen, new figures have shown… meat was the biggest faller of all due, mainly, to the boom in vegan and vegetarian diets… Sectors where sales have fallen include many products where there are cheaper alternatives – meat sales have been hit, partly, by consumers switching to cheaper cuts as well as the move to meat-free’.  SOURCE…

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