Millennials ‘think vegans are trendy’ but older generation has no plans to give up meat

Nearly half of older people don’t believe that going vegan will have a positive impact on their health and fitness. And more than one in four over 50s see it as nothing more than a trend.

SOFIA PETKAR: A study of 2,000 adults identified a vast generational divide on veganism, vegetarian and flexitarian lifestyles… The research revealed younger Brits are far more likely to embrace ‘Meat-free Mondays’ or even completely follow a vegan or vegetarian lifestyle. But nearly half of older people don’t believe that going vegan will have a ‘positive impact’ on their health and fitness. And while millennials are twice as likely to see veganism as ‘trendy’ and ‘cool’, more than one in four over 50s see it as nothing more than a ‘trend’. The research was conducted by Wellwoman Vegan, whose spokesman said: “Older generations may feel the diets they’ve grown up with have done them well so far, so there’s no need to change…

The study also found three in 10 adults between 18 and 30 describe a vegan lifestyle as ‘healthy’, whereas just 18 per cent of those aged 51 or above say the same. Young adults also know twice as many people who follow a vegan diet, although 35 per cent admit they know someone they suspect is only a vegan because they think it’s trendy. Worryingly, a quarter of those over 51 disagree that going vegan can have a positive impact on the planet. And 35 per cent are also put off by following a vegan diet because they believe it’s too expensive… And while seven per cent of millennials are considering embracing the diet, just two per cent of 50-year-olds said the same’. SOURCE…

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