The campaign to promote veganism by exposing the destructive reality of the animal agriculture industry.

NEWS

Stunningly ‘Pignorant’: Documentary exposes the horrific use of gas chambers in animal holocaust

CLAIRE COLLEY: New undercover footage showing British pigs being gassed prior to slaughter has led to renewed calls to investigate the use of CO2. Campaigners say the pictures – the first of their kind to be obtained in a UK abattoir – show the “utterly inhumane” nature of using CO2 to stun pigs before being killed. But the pork industry says its use is recognised as the most welfare-friendly method available, and says alternatives are being sought. The images published today were obtained, say campaigners, using hidden cameras at Pilgrim’s Pride abattoir in Ashton-under-Lyne in north-west…

‘Feeding Tomorrow’: New documentary will make you rethink where your food comes from

CHARLOTTE POINTING: 'Feeding Tomorrow' is the people who grow food and the people who eat food working together to transform the entire ecology of the planet,” says farmer Mark Shepard in the new documentary Feeding Tomorrow, released on January 23. The film, which has already won multiple awards, including Best Feature Documentary at the Ceres Food Film Festival, guides viewers through the current reality of the food system, which prioritizes fast and cheap production, and as a result, is destroying ecosystems, fuelling climate change, and threatening our health. But, as the name suggests,…

The Power of Color: Nudging consumers toward plant-based meat consumption

PROVEG INTERNATIONAL: This report shows how packaging colour can influence consumers' purchasing decisions and steer their preferences toward plant-based-meat products. We'll delve into the application of choice-architecture design, particularly the use of harnessing attractive colours as a nudge, in order to promote the consumption of plant-based meat. Marketers in the food industry can use the insights to strategically design packaging and branding that appeals to consumers' preferences for certain colours, effectively encouraging the consumption of plant-based meat. In recent years,…

‘Mother Cow, Mother India’: The sacred and the profane exploitation of cows in India

AMBIKA AIYADURAI: In India, it is not rare to see the veneration of the cow on one street corner, and the same animals feeding on trash at the next. The contradictions of “sacredness” attached to cows exist comfortably with the violence against them in our society. Yamini Narayanan’s 'Mother Cow, Mother India' asks crucial questions to help us understand this paradox. Narayanan is well known for her research in animal studies and multispecies research, and she brings her fascinating work to bear in this book on cows, dairies and their linkages to nationalism and capitalism. This is…

OMNIVORE DILEMMA: Moralistic stereotyping of vegans

BEN DE GROEVE: Attitudes toward vegans can be markedly ambivalent. On the one hand, vegans may evoke admiration among omnivores for their moral commitment to their vegan diet and lifestyle. On the other hand, vegans may be subjected to stigmatization for appearing to display moralistic traits indicating arrogance and overcommitment. This ambivalence in stereotypical impressions has recently been termed the “vegan paradox”  and is theorized to stem from the cognitive dissonance people may feel from eating meat: Omnivores may view vegans as morally committed because they embody care for…

SECOND THOUGHTS: Italy rethinking its plant-based meat labelling ban

ANAY MRIDUL: It’s been an eventful few months for Italy and its adventures with alternative protein. In November, it became the first country to ban cultivated meat, citing health reasons, a risk to the country’s tradition, and a need to safeguard the livestock industry. However, this wasn’t the only ban introduced by Italy, with another legislation going slightly under the radar. As part of the cultivated meat legislation, the country also prohibited the use of meat-related terms like ‘steak’ and ‘salami’ on the product packaging of plant-based meat, which alternative protein think tank…

‘Christspiracy’: Documentary set for release in over 600 movie theaters around the world

POLLY FOREMAN: Christspiracy will be screened in over 600 movie theaters around the world on March 20th and March 24th in all of the US, UK, Australia, New Zealand, Ireland, and parts of Germany, Switzerland, and Austria... Tickets available now at Christspiracy.com ... Christspiracy caused a huge stir when it was first announced last year, and people around the world have been waiting in anticipation for news of its release date... The film comes from Kip Andersen, the maker of Cowspiracy, What the Health, and Seaspiracy. He teamed up with Kameron Waters, a US-based Christian who posed…

STUDY: Replacing animal products can free up land to tap vast energy and negative emission potentials

OSCAR RUEDA: To limit global warming at 1.5°C, climate mitigation pathways project the need to remove 100–1,000 billion tonnes of carbon dioxide from the atmosphere. Bioenergy with carbon capture and storage (BECCS) has been the most prominent carbon removal method considered. However, massive BECCS deployment would likely require cropland expansion to produce the biomass feedstock needed. Such an expansion may worsen biodiversity due to the loss of natural land and food and water security due to competition for land and water resources. A transition from consuming animal-source proteins to…

MILESTONE: Vegans are protected by human rights, Danish court rules

VEGETARISK FORENING: On February 8th 2024, a lower court in Denmark, the court in the city of Hjorring granted the vegan movement in Denmark a milestone win. A Danish court has now ruled that vegans are protected under Article 9 of the European Court of Human Rights. The ruling is the first of its kind in Denmark, and the Vegetarian Society of Denmark is proud to have taken this case to the courts and won. The case was about the right of vegan children in public daycare institutions to be able to eat vegan food. A Danish kindergarten (and the municipality running it) had refused to prepare…

HEADS-UP: Plant-based diet may boost quality of life after prostate cancer

BRIELLE BENYON: Patients with prostate cancer may experience fewer sexual and urinary side effects if they take on a plant-based diet, according to recent research published in the journal, Cancer... The study included 3,505 individuals with non-metastatic prostate cancer who filled out food-frequency questionnaires and had their quality of life calculated by the Expanded Prostate Cancer Index Composite, which, according to the National Institutes of Health, is a 15-item questionnaire that measures urinary incontinence, urinary irritation, as well as bowel, sexual and hormonal health-related…