UK announced as ‘world leader’ for vegan food launches
SARAH YOUNG: 'When it comes to plant-based eating, Germany has long been ahead of the game with recent reports confirming that 10 per cent of the population describe themselves as vegan or vegetarian, and an impressive one in 10 new products feature a vegan label. However, new data from market research firm Mintel has revealed the UK has now taken the helm.
Thanks to initiatives like Veganuary, there has been a sharp rise in the number of Brits opting for meat-free alternatives, which has subsequently led to more vegan products being released. In fact, Mintel reports that around 16 per cent…