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2019 Could Be A Turning Point For Plant-Based And Cultured Meats

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Look for plant-based and cultured meat companies to navigate new partnerships, new markets and an evolving regulatory landscape. For consumers it's year they finally get to try their first lab grown meat.


JENNY SPLITTER:
‘According to the Good Food Institute, an organization that closely watches these industries, sales of plant-based meats grew over 23%, exceeding $760 million. In 2019, look for plant-based and cultured meat companies to navigate new partnerships, new markets and an ever evolving regulatory landscape… For consumers, 2019 may be the year they finally get to try their first lab grown meat… Industry observers are excited to see it all unfold…

Mike Lee, Co-CEO of Alpha Food Labs, a platform for launching healthy and sustainable food companies, says the theme for 2019 is access. “The past few years have been all about captivating audiences with anticipation of these products, but in the next two years, it’ll be all about getting to market”… Lee says to keep a close eye on Finless Foods, as the cultured fish company hopes to continue cutting production costs in 2019 until its cultured tuna reaches price parity with conventional tuna. Lee says if the company can reach that goal, “[it’ll] be a huge story for 2019″…

JUST, the company that began with a vegan mayo, has plans to sell its first cultured meat, a lab grown chicken product. “If they can pull it off,” says Lee, “they’ll be the first to sell a cultured meat product to the public.” That would be a landmark moment for the cultured meat industry, he says. “It’ll accelerate the mainstreaming of cell ag for consumers and regulatory bodies”… JUST will also be expanding globally, as the company says it’s the first food tech company to enter mainland China, selling its JUST egg product in supermarkets, restaurants and through e-commerce companies as a result of relationships with Chinese companies like Alibaba’. SOURCE…

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