‘It’ll Never Catch On’: New documentary reflects on 10 years of the ‘Veganuary’ vegan initiative
MARIA CHIORANDO: Next month will see the premiere of a new documentary marking 10 years of success for Veganuary, called 'It’ll Never Catch On: The Veganuary Story'.The documentary will see the founders of Veganuary – Jane Land and Matthew Glover – reflect on their struggles and surprising successes as they’ve steered the campaign which has gone global after starting as an idea crafted at their kitchen table.
Despite its humble roots, the initiative has gone on to have some remarkable successes, garnering global headlines in the world’s largest publications, as well as attracting backers…