The campaign to promote veganism by exposing the destructive reality of the animal agriculture industry.
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Science

‘Feeding Tomorrow’: New documentary will make you rethink where your food comes from

CHARLOTTE POINTING: 'Feeding Tomorrow' is the people who grow food and the people who eat food working together to transform the entire ecology of the planet,” says farmer Mark Shepard in the new documentary Feeding Tomorrow, released on January 23. The film, which has already won multiple awards, including Best Feature Documentary at the Ceres Food Film Festival, guides viewers through the current reality of the food system, which prioritizes fast and cheap production, and as a result, is destroying ecosystems, fuelling climate change, and threatening our health. But, as the name suggests,…

The Power of Color: Nudging consumers toward plant-based meat consumption

PROVEG INTERNATIONAL: This report shows how packaging colour can influence consumers' purchasing decisions and steer their preferences toward plant-based-meat products. We'll delve into the application of choice-architecture design, particularly the use of harnessing attractive colours as a nudge, in order to promote the consumption of plant-based meat. Marketers in the food industry can use the insights to strategically design packaging and branding that appeals to consumers' preferences for certain colours, effectively encouraging the consumption of plant-based meat. In recent years,…

STUDY: Replacing animal products can free up land to tap vast energy and negative emission potentials

OSCAR RUEDA: To limit global warming at 1.5°C, climate mitigation pathways project the need to remove 100–1,000 billion tonnes of carbon dioxide from the atmosphere. Bioenergy with carbon capture and storage (BECCS) has been the most prominent carbon removal method considered. However, massive BECCS deployment would likely require cropland expansion to produce the biomass feedstock needed. Such an expansion may worsen biodiversity due to the loss of natural land and food and water security due to competition for land and water resources. A transition from consuming animal-source proteins to…

HEADS-UP: Plant-based diet may boost quality of life after prostate cancer

BRIELLE BENYON: Patients with prostate cancer may experience fewer sexual and urinary side effects if they take on a plant-based diet, according to recent research published in the journal, Cancer... The study included 3,505 individuals with non-metastatic prostate cancer who filled out food-frequency questionnaires and had their quality of life calculated by the Expanded Prostate Cancer Index Composite, which, according to the National Institutes of Health, is a 15-item questionnaire that measures urinary incontinence, urinary irritation, as well as bowel, sexual and hormonal health-related…

BEHIND THE MASK: How ‘One Health’ instrumentalizes nonhuman animals

L. SYD M JOHNSON: One Health (OH) is an approach to health that views the health of humans, nonhuman animals, and ecosystems as interconnected. Conceptually, it emphasizes interdisciplinary approaches to global health challenges. The World Health Organization notes that OH “is particularly relevant for food and water safety, nutrition, the control of zoonoses … pollution management, and combatting antimicrobial resistance.” This statement of priorities is reflected in the growing literature on OH and pandemics, wherein the emphasis has often been on nonhuman animals as vectors of disease and…

The ‘Animal-Based Food Taboo’: Climate change denial in media and journalism

NURIA ALMIRON: Climate change denial refers to the stances that advocate against the evidence posited for human-induced global warming... Since the publication of Livestock's Long Shadow by the Food and Agriculture Organization in 2006, an increasing number of governmental and non-governmental organizations and independent researchers have pointed at animal agriculture, and, by extension, animal-based diets, as a primary contributor to global warming. At the same time, over the last few decades, animal advocates, animal rights organizations, and many scholars and experts from a wide array…

Communicating Vegan Utopias: The counterfactual construction of human-animal futures

MATTHEW ADAMS: There can be little doubt that industrialized animal agriculture reveals human-animal relations defined by routinized, institutionalized violence on a staggering scale. The number of animals involved is astonishing. There are an estimated 23 billion chickens on the planet at any one time, roughly three chickens for every human, by far the most numerous bird species alive today. The number slaughtered annually is estimated by the United Nations at 66 billion; compared to 1.5 billion pigs and 0.3 billion cattle. The overwhelming majority of these animals are reared and killed in…

STUDY: Vegan diet outranks Keto as America’s most popular diet

CHEF'S PENCIL: If you’ve ever thought about starting a new diet at the beginning of the year, you’re not alone. Much of the world sees New Year’s Day as a time to make lifestyle changes or commit to new habits, and the proportion of Google searches dedicated to diet and nutrition on New Year’s Day can be nearly double that during the last week of the preceding year. Overall, interest in dieting steadily drops as each year progresses, until the next New Year’s Day comes around. Our research is based on Google Trends data for the year 2022. We also got a glance of diet searches for the first…

How bad is it to eat an intelligent chicken? Children’s judgments of eating animals

JARED PIAZZA: Children engage positively with animals from a very young age. They have animal toys, care for pets, visit zoos, and learn ‘life lessons’ from anthropomorphised animals on television. These interactions are often intended to increase children's understanding of and concern for animals. At the same time, children are often shielded from a ubiquitous, less pleasant role that animals play in society: as food for humans. Though most children are raised in households where meat is regularly consumed, many parents, particularly those living in urban and suburban settings, are often…

ALTERED STATES: Associating factory farming with animal cruelty works better than zoonotic disease

OLIVIA E. GUNTHER: The human use of other animals for food is problematic for multiple reasons. For example, animals on factory farms are kept in unhygienic conditions where they often cannot move, stand, or breathe fresh air. Additionally, livestock production generates nearly a fifth of the world’s greenhouse gases, along with major contributions to soil, air, and water pollution globally. Further, diseases borne on factory farms pose public health risks, meat can be damaging to the humans who consume it, and humans who work in slaughterhouses often experience physical and psychological…