The campaign to promote veganism by exposing the destructive reality of the animal agriculture industry.
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DIET

Diet

‘Vegan Halo’: Why the boxed macaroni and cheese market is increasingly going plant-based

JOY SAHA: Kraft Mac & Cheese remains a favorite comfort food amongst budget-conscious consumers today. The packaged food item may not be the healthiest meal option available, but it does offer something that’s simple to make and delicious. Then, in November, news of the brand’s first-ever plant-based product made headlines. Called “Kraft NotMac&Cheese,” the new mac and cheese alternative is currently available in two flavors — original and white cheddar with shells — each priced at $3.49 per box. It’s also made in partnership with TheNotCompany, Inc., a food-tech company producing…

‘PERFECTLY RED’ STORM: The ancient and cruel Jewish animal sacrifice ritual makes a modern comeback

DANIEL HILTON: On the crest of a hill in the occupied West Bank, five Red Angus cows chomp sombrely on some straw. Around them, a group of Israelis look on in anticipation. If all goes to plan, these cows could herald the end of the world as we know it. According to Jewish tradition, the ashes of a perfectly red heifer cow are needed for the ritual purification that would allow a Third Temple to be built in Jerusalem.That temple, say radical Jewish groups, must be constructed on the raised plateau in Jerusalem’s Old City known as the Temple Mount, where Al-Aqsa Mosque and the Dome of the…

STUDY: Vegan diet reduces insulin requirements for Type 1 Diabetes

NEWS MEDICAL: A low-fat vegan diet rich in fruits, vegetables, grains, and beans reduces insulin needs and improves insulin sensitivity and glycemic control in people with type 1 diabetes, according to a first-of-its-kind study by the Physicians Committee for Responsible Medicine published in Clinical Diabetes. The study also found that a vegan diet led to improvements in cholesterol levels, kidney function, and weight... In the 12-week study, which is the first randomized clinical trial to look at a vegan diet in people with type 1 diabetes, 58 adults with type 1 diabetes were randomly…

‘All Shall Be Revealed’: Unveiling the vegan ‘way’ of the Essenes/Nazarenes

SUPREME MASTER TELEVISION: The Essenes were one of the main religious sects in first century Palestine. Members wore white and followed a vegetarian diet. According to the 4th century church historian, Epiphanius, and Jewish philosopher Philo, the Essenes were Jews who kept all the Jewish observances, but were nonviolent toward all living creatures and considered it unlawful to eat meat or make sacrifices with animals. As a member of this group, Jesus would have to have been a vegetarian, as was His brother James (Jacob) and all His disciples. The main Essene scripture is the Gospel of the…

‘Spring Lamb’: New controversial billboard vegan advertisement

GO VEGAN WORLD: The new Go Vegan World ‘Spring Lamb’ advert has resulted in some grievances from members of the public who find it upsetting and not suitable for their children. The content of the ad is upsetting because it confronts us with the violent facts of killing and eating other animals. We hide this violence from children in the process of rearing them in a speciesist culture that ensures continued demand for products that profit the animal agriculture business. Are people upset because of the violence inherent in consuming other animals that our ad confronts them with, or are they…

‘Common Enemy’: New film tells the story of a community fighting back against animal agriculture industry

THE HUMANE LEAGUE: Over the last few decades, residents of Oklahoma have watched their state transform before their eyes. The Illinois River—which supplies drinking water for communities of thousands—has changed from sparkling blue to a murky shade of green. Families who have farmed land for generations are being forced off of it. Since 1990, over three-quarters of agricultural jobs in the state have vanished. The reason? Factory farms. Over 220 million animals are raised and slaughtered in Oklahoma each year. Nearly all come from “concentrated animal feeding operations,” or CAFOs. Big Meat…

Communicating Veganism: Challenges to mainstreaming its ideas across society

NOAH J. WESCOMBE: Veganism, as both a philosophy and social movement, faces numerous challenges to the communication of its ideas across society. As a unique modern counterculture, it stands in contravention of prevailing anthropological discourses that dominate conceptual frameworks. This has led to difficulty in constructing updated virtue epistemologies that result in veganism as a logical moral conclusion. It is clear that new social discourses need developing, and that this is a primary concern for affirming moral agency... An optimal, up-to-date approach to communicating veganism is…

‘Minnesota’s Alt-Meat Revolution’: Pioneer PBS to air documentary on March 21, 2024

PIONEER PBS: In 2020, Minneapolis-based PURIS, the largest processor of pea protein in North America, opened a plant in Dawson. For the past year, Pioneer PBS’ public affairs program Compass has been exploring what the growing popularity of plant-based proteins has meant for Dawson. As consumer demand for plant-based alternatives to meat grows, so does the demand for new methods of farming and food production. What impact will it have on the residents of Dawson and the surrounding rural communities? “Minnesota’s Alt-Meat Revolution” will air on Pioneer PBS on Thursday, March 21 at 9…

STUDY: Competitive ‘price, taste, and convenience’ of plant-based meat would not currently replace meat

JACOB R. PEACOCK: Animal welfare, environmental, and public health advocates believe plant-based meats present a valuable opportunity to mitigate significant negative externalities of industrial animal agriculture, like animal suffering, greenhouse gas emissions, and antimicrobial resistance... The private and public sectors have taken note as well; in 2022, the “plant-based meat, seafood, eggs, and dairy companies” foods industry attracted at least 1.2 billion in private investment activity and at least 874 million in public funding... This enthusiasm has been propelled in some significant…

‘Bezos Earth Fund’: Jeff Bezos is investing $60M in plant-based meat research

ALEXANDRA TREMAYNE-PENGELLY: The Bezos Earth Fund, a philanthropic organization launched by billionaire Jeff Bezos in 2020, is ramping up its commitment to food system transformations with a $60 million investment in alternative protein. The funds will establish the Bezos Centers for Sustainable Protein, a series of research centers focused on boosting the quality and nutritional benefits of sustainable protein products. The initiative also aims to enhance the flavor and texture of alternative meat, in addition to bringing down prices—two challenges alternative meat startups have had to…