The campaign to expose the harmful, violent, and destructive reality of the animal agriculture industry.
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DAIRY

Dairy

STUDY: Warning labels similar to cigarette packet warnings could cut meat consumption

JACK HUGHES: There was a time when smoking cigarettes was not only a normal thing to do, it was actually encouraged by doctors. Eventually, the evidence caught up. A similar thing has happened with meat over the last couple of decades. Recent statements by the Intergovernmental Panel on Climate Change (IPCC) and World Health Organization (WHO) have confirmed that meat damages human health and the planet. But as with tobacco in the 1960s and 70s, this scientific knowledge has taken time to filter into consumer behaviour. Messages such as “smoking kills” and “smoking causes blindness”…

A DECLARATION OF WAR: Animal rights activist found guilty, jailed with no bail for rescuing injured farmed animals

CRESCENZO VELLUCCI: Attorney Wayne Hsiung was found guilty Thursday by a jury here in Santa Rosa County Superior Court after a two-month trial – including six days of jury deliberation – of felony conspiracy and misdemeanor trespass charges linked to nonviolent mass “open rescues” of injured animals at Sunrise (chicken) Farms in Petaluma, Sonoma County May 29, 2018. Hsiung, representing himself at trial, was immediately cuffed and taken to jail to await a sentencing hearing at the end of November, according to a statement by supporters. The court did not grant Hsiung bail until his…

‘Christspiracy’: The 2,000-year secret cover-up of animal exploitation by major world religions

KIP ANDERSON: What if one core, consequential principle was lost in translation within all world religions and it’s the key to unlocking the path towards compassion and peace on Earth? Christspiracy: The Spirituality Secret, a groundbreaking investigative documentary unearthing the biggest cover-up in the last 2,000 years that will change the way you think about faith and our relationship with animals forever. The one question that stopped Kip Andersen in his tracks: "Is there a spiritual way to kill an animal? I'll put it this way: How would Jesus kill an animal?". This was the question…

World Vegan Day: Kicking off World Vegan Month on 1 November 2023

THE VEGAN SOCIETY: World Vegan Day was created in 1994 to mark the 50th anniversary of The Vegan Society, and takes place annually on 1 November. Kicking off 30 days of celebrations for World Vegan Month it’s a time to recognise how far the vegan movement has come, while always working towards our goal of a vegan world. Next year’s World Vegan Month (2024) will mark The Vegan Society’s 80th anniversary, and launch a year of celebrations, activities and events. We want to use this opportunity to spread our message far and wide, and to support more people than ever on their vegan journey...…

‘The Cows Aren’t Laughing’: New UK campaign calling for meat advertising to be banned

VEGCONOMIST: Adfree Cities, a network of groups challenging corporate outdoor advertising, is calling for meat advertising to be banned in the UK. The campaigners point out that most animal products are produced through intensive farming, which they say “causes immeasurable suffering and inflicts colossal damage on nature and the climate”. They argue that since tobacco advertising has been banned due to the harm it causes, the same should apply to meat. To accompany the campaign, Adfree Cities has published a report called The Cows Aren’t Laughing, outlining nine tactics commonly used by…

Mainstream Veganism: An Obstacle to Animal and Social Rights Movements

ANJA VIDAKOVIC: Until recently veganism has held a negative image in the public. There was a large amount of discrimination and resistance directed towards vegans. On the systematic and individual level, vegans, which represented a small number of consumers, were ridiculed and represented as hostile extremists. On top of that, the vegan diet was constantly under attack by critics who argued that a solely plant-based diet was not only unhealthy but also unnatural for humans, and that it should be practiced only with extra caution. Such views were significantly pushed by animal product…

EXPOSED: The industry propaganda behind ‘declaration of scientists’ backing meat eating

DAMIAN CARRINGTON: A public statement signed by more than 1,000 scientists in support of meat production and consumption has numerous links to the livestock industry, the Guardian can reveal. The statement has been used to target top EU officials against environmental and health policies and has been endorsed by the EU agriculture commissioner. The “Dublin Declaration of Scientists on the Societal Role of Livestock” says livestock “are too precious to society to become the victim of simplification, reductionism or zealotry” and calls for a “balanced view of the future of animal…

Against the ‘Cult’ of Veganism: Unpacking the social psychology and ideology of anti-vegans

REBECCA GREGSON: Despite the established health and ecological benefits of a plant-based diet, the decision to eschew meat and other animal-derived food products remains controversial. So polarising is this topic that anti-vegan communities, groups of individuals who stand vehemently against veganism, have sprung up across the internet. To date, very little is known about these communities and the individuals who join them. Accordingly, in this study, we take a close look at the r/AntiVegan community on the popular platform, Reddit, and the social psychology of its members publicly…

New study reveals the impact of protein sources on health, environment, and economy

VIJAY KUMAR MALESU: In a recent study published in Scientific Reports, a group of researchers assessed the sustainability of various diets based on protein sources, considering environmental, health, economic, and nutritional aspects... The study harnessed data from the NutriNet-Santé cohort, focusing on diets, nutrition, and physical activity's links to health. Participants, all internet-using adults in France, supplied information via regular questionnaires, including lifestyle and dietary habits... The study focused on a population primarily composed of women, making up 75%, with an…

The Vegan Resistance: The ideological pushback against the rise of veganism

JOACHIM STOBER: A recent survey of hundreds of veg*ns found that over half of them had experienced situations of everyday discrimination because of their veg*nism... Almost 10 per cent reported that at least one of their family members broke off contact after respondents revealed they were veg*n, and a similar percentage reported not being hired for a job because of their veg*n lifestyle... Consider the reaction from journalist Janet Street-Porter after seeing Tesco’s advert for vegan ‘pork’ sausages. The advert led to an opinion piece in which Street-Porter compared vegans to Stalinists…

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