‘Vegan Halo’: Why the boxed macaroni and cheese market is increasingly going plant-based
JOY SAHA: Kraft Mac & Cheese remains a favorite comfort food amongst budget-conscious consumers today. The packaged food item may not be the healthiest meal option available, but it does offer something that’s simple to make and delicious. Then, in November, news of the brand’s first-ever plant-based product made headlines. Called “Kraft NotMac&Cheese,” the new mac and cheese alternative is currently available in two flavors — original and white cheddar with shells — each priced at $3.49 per box. It’s also made in partnership with TheNotCompany, Inc., a food-tech company producing…