The campaign to promote veganism by exposing the destructive reality of the animal agriculture industry.

NEWS

‘Spring Lamb’: New controversial billboard vegan advertisement

GO VEGAN WORLD: The new Go Vegan World ‘Spring Lamb’ advert has resulted in some grievances from members of the public who find it upsetting and not suitable for their children. The content of the ad is upsetting because it confronts us with the violent facts of killing and eating other animals. We hide this violence from children in the process of rearing them in a speciesist culture that ensures continued demand for products that profit the animal agriculture business. Are people upset because of the violence inherent in consuming other animals that our ad confronts them with, or are they…

Eyes in the Sky: Drones are proving invaluable for animal rights activists around the world

LAURA TRETHEWEY: Late last year, UrgentSeas received an anonymous tip from a former employee at the Miami Seaquarium about animal tanks away from public view. The advocacy group went to investigate. In November, they posted a short clip of what they found by flying a drone over the property: an elderly manatee living alone in a decaying private pool. Within a month, the clip had been watched millions of times and the outcry had grown so intense that the US Fish and Wildlife Service moved the manatee, Romeo, and his mate, Juliet, to a sanctuary. Over the past decade, drones have become…

COALITION OF THE SINISTER: Ministers against cultivated meat debate at EU Council

VEGCONOMIST: At an EU Agriculture and Fisheries Council meeting, ministers gathered to discuss cultivated meat and its potential to benefit or threaten people and the environment. A coalition of 13 agricultural ministers, rather than 12 as initially reported by Euronews, led by Austria, France, and Italy, had sent a note to the EU council urging a revision of the regulatory approval framework for cultivated meat. Supported by Czech, Cypriot, Greek, Hungarian, Luxembourg, Lithuanian, Maltese, Romanian, Slovak, and Spanish delegations, they raised concerns about the potential threat of…

‘Common Enemy’: New film tells the story of a community fighting back against animal agriculture industry

THE HUMANE LEAGUE: Over the last few decades, residents of Oklahoma have watched their state transform before their eyes. The Illinois River—which supplies drinking water for communities of thousands—has changed from sparkling blue to a murky shade of green. Families who have farmed land for generations are being forced off of it. Since 1990, over three-quarters of agricultural jobs in the state have vanished. The reason? Factory farms. Over 220 million animals are raised and slaughtered in Oklahoma each year. Nearly all come from “concentrated animal feeding operations,” or CAFOs. Big Meat…

Communicating Veganism: Challenges to mainstreaming its ideas across society

NOAH J. WESCOMBE: Veganism, as both a philosophy and social movement, faces numerous challenges to the communication of its ideas across society. As a unique modern counterculture, it stands in contravention of prevailing anthropological discourses that dominate conceptual frameworks. This has led to difficulty in constructing updated virtue epistemologies that result in veganism as a logical moral conclusion. It is clear that new social discourses need developing, and that this is a primary concern for affirming moral agency... An optimal, up-to-date approach to communicating veganism is…

‘Minnesota’s Alt-Meat Revolution’: Pioneer PBS to air documentary on March 21, 2024

PIONEER PBS: In 2020, Minneapolis-based PURIS, the largest processor of pea protein in North America, opened a plant in Dawson. For the past year, Pioneer PBS’ public affairs program Compass has been exploring what the growing popularity of plant-based proteins has meant for Dawson. As consumer demand for plant-based alternatives to meat grows, so does the demand for new methods of farming and food production. What impact will it have on the residents of Dawson and the surrounding rural communities? “Minnesota’s Alt-Meat Revolution” will air on Pioneer PBS on Thursday, March 21 at 9…

Ladislav Kuc: Support animal liberation activist after 12 years of incarceration

NAALPO: Ladislav Kuc is a Slovakian animal rights supporter imprisoned in the aftermath of an explosion in front of a McDonald’s on December 28, 2011. There were no injuries as a result of the incident. Actions that cause property damage, and explicitly avoid harming anyone, have been used in non-violent direct actions claimed by the Animal Liberation Front to promote awareness of the suffering of other species. Ladislav was arrested on January 1, 2012. Originally sentenced to 25 years in 2014, in 2016 his case was returned to the district court, the 'terrorism' charges were dropped, and he…

STUDY: Competitive ‘price, taste, and convenience’ of plant-based meat would not currently replace meat

JACOB R. PEACOCK: Animal welfare, environmental, and public health advocates believe plant-based meats present a valuable opportunity to mitigate significant negative externalities of industrial animal agriculture, like animal suffering, greenhouse gas emissions, and antimicrobial resistance... The private and public sectors have taken note as well; in 2022, the “plant-based meat, seafood, eggs, and dairy companies” foods industry attracted at least 1.2 billion in private investment activity and at least 874 million in public funding... This enthusiasm has been propelled in some significant…

‘Bezos Earth Fund’: Jeff Bezos is investing $60M in plant-based meat research

ALEXANDRA TREMAYNE-PENGELLY: The Bezos Earth Fund, a philanthropic organization launched by billionaire Jeff Bezos in 2020, is ramping up its commitment to food system transformations with a $60 million investment in alternative protein. The funds will establish the Bezos Centers for Sustainable Protein, a series of research centers focused on boosting the quality and nutritional benefits of sustainable protein products. The initiative also aims to enhance the flavor and texture of alternative meat, in addition to bringing down prices—two challenges alternative meat startups have had to…

‘You Have Blood On Your Lips’: Experiencing and articulating animal-related violence in veganism

REBECCA THRUN: This article uses exemplary analyses of empirical data collected through qualitative interviews with vegans to shed light on how they perceive certain ways of treating animals as violent practices. The analysis in this article focuses on the functions and effects of language, not only in terms of its role in maintaining existing carnivorous structures and practices, but also in terms of dynamic processes and potentials for change. This approach presupposes a notion of structural and symbolic violence. Specifically, this study examines how the vegan research partners perceive,…