When farmers go vegan: The science behind changing your mind
PAULA COCOZZA: 'A farmer was recently on the road to the abattoir when he changed direction and drove his trailer full of lambs 200 miles to an animal sanctuary instead. Sivalingam Vasanthakumar, 60, from Devon, now plans to grow vegetables. Vasanthakumar is not the only farmer to perform this kind of reversal... In the US, the Illinois-based charity Free From Harm has gathered tales of many farmers who have had epiphanies and switched to veganism.
Farmers know the job when they start it – so what brings about such a major turnaround? “What you are looking at is basic cognitive dissonance,”…