The campaign to promote veganism by exposing the destructive reality of the animal agriculture industry.

Veganuary 2024: Total number of global participants could be 25 million

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The campaign is likely to have a lasting impact, with a survey indicating that 80% of those who took part in Veganuary 2023 had reduced their meat consumption by at least 50% six months later.

VEGCONOMIST: With Veganuary 2024 having recently come to a close, the organization has revealed that over 1.8 million people received its support and guidance to try veganism, in the form of emails, videos, social media posts, and podcasts…

Veganuary has calculated that the actual number of participants is likely to be even higher than the figures indicate, as many people take part without officially signing up. To gain an estimate of the true number, the organization has commissioned YouGov surveys in its core campaign countries. The results suggest that the total number of participants could be as high as 25 million…

Awareness of Veganuary also continues to grow, with 75% of UK survey respondents having heard of it even if they have never taken part. On TikTok, the Veganuary tag has been viewed over 1.1 billion times… The 2024 campaign saw milestones such as the opening of an office in Spain to continue Veganuary’s global expansion. In the US, interest in Veganuary has increased significantly, with the country now having more participants than any other nation worldwide. Veganuary India is also expected to have seen record figures in 2024.

The campaign is likely to have a lasting impact, with a survey indicating that 80% of those who took part in Veganuary 2023 had reduced their meat consumption by at least 50% six months later. SOURCE…

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