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STUDY: Vegan diet outranks Keto as America’s most popular diet

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Veganism is most popular in coastal states and the District of Columbia. Oregon tops the state-specific veganism popularity, followed by Hawaii, New York, New Jersey, and California. In states such as Utah, Arizona, North Carolina, and New Hampshire, veganism is just slightly more popular than keto.

CHEF’S PENCIL: If you’ve ever thought about starting a new diet at the beginning of the year, you’re not alone. Much of the world sees New Year’s Day as a time to make lifestyle changes or commit to new habits, and the proportion of Google searches dedicated to diet and nutrition on New Year’s Day can be nearly double that during the last week of the preceding year.

Overall, interest in dieting steadily drops as each year progresses, until the next New Year’s Day comes around. Our research is based on Google Trends data for the year 2022. We also got a glance of diet searches for the first few days of January 2023, and they largely confirm the 2022 trends.

Searches related to a diet are grouped by Google into topics (i.e. Ketogenic Diet, Veganism, MIND Diet), which include all keywords related to that particular topic. For example, for the ketogenic diet topic, Google will report its popularity score by looking at all keto-related keywords such as keto recipes, keto meal plan, keto for beginners, etc.

Since 2018, keto has been America’s most popular diet, holding the crown for four consecutive years, according to Google Trends data. But that has come to an end as veganism came to outrank keto, and it’s now the most popular diet in the United States.

However, the most popular local diet depends on where you live. Veganism is most popular in coastal states and the District of Columbia. Oregon tops the state-specific veganism popularity chart, followed by Hawaii, New York, New Jersey, and California. South Carolina is the only East Coast state where keto is more popular than veganism.

In states such as Utah, Arizona, North Carolina, and New Hampshire, veganism is just slightly more popular than keto. But in Mississippi, West Virginia, the Dakotas, Alabama, and Wyoming, keto is the top diet by a wide margin…

Chef’s Pencil has reported numerous times about the meteoric rise of veganism, but its local and global popularity slightly decreased last year. So we were surprised to see the vegan diet taking the crown as America’s most popular diet.

Veganism popularity continues to be very strong, even if some of its iconic foods such as the veggie burger is not nearly as popular as it was a few years ago. But there are still lots of searches for veggie pasta dishes, vegan cheese, chocolate and other vegan foods.

For many of its fans, veganism is more than a diet – it is a lifestyle. Therefore veganism-related searches tend to stay consistently high throughout the year compared to other diet plans. And with climate change and animal cruelty continuing to be growing concerns on the public agenda, veganism is here to stay. That’s not to say other reasons why people turn to veganism are less important, for example, its health benefits and maybe because (most) vegan food is simply delicious. SOURCE…

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