The campaign to promote veganism by exposing the destructive reality of the animal agriculture industry.

‘Killer Yoghurts’: Controversial ad campaign in which you learn just how cruel the dairy industry truly is

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The New From Killer Yoghurts ad depicts a woman eating fake offal and blood from a corner-style yogurt packet. It launched alongside Viva's newest campaign Müller Killer in which you learn just how cruel and heart breaking the dairy industry truly is.

VIVA: A vegan advert that was banned over fears it would cause “unnecessary stress” is now being seen by people all over the world due to extensive media coverage… The parody ad comes from UK-based animal advocacy organization Viva!. Dubbed New From Killer Yoghurts, the advert depicts a woman eating fake offal and blood from a corner-style yogurt packet… The advert launches alongside Viva’s newest campaign Müller Killer in which you learn just how cruel and heart breaking the dairy industry truly is…

Viva! is exposing the barbaric practice of zero grazing — life imprisonment for dairy cows. These cows are being sentenced to a life behind bars in factory farms, and this latest investigation reveals how the dairy giant Müller is part of driving this change. The cows at the investigated Müller farms are never allowed to graze outside. Their whole lives are spent inside huge industrial sheds.

After a nine-month pregnancy, mothers have their newborn wrenched from them, their maternal bond severed, and all so humans can drink their milk. Death is commonplace. Mother cows are killed when their milk production drops. Many male newborn calves are slaughtered — others are reared for cheap beef. Cows are paying the ultimate price just so people can eat yoghurt and other dairy products. This is the abhorrent reality of British dairy. SOURCE…

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